{"id":188646,"date":"2024-02-23T10:59:25","date_gmt":"2024-02-23T09:59:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=188646"},"modified":"2024-02-23T13:04:10","modified_gmt":"2024-02-23T12:04:10","slug":"spotify-lanza-aux-consultora-especializada-en-musica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=188646","title":{"rendered":"Spotify lanza AUX, agencia consultora in-house especializada en m\u00fasica"},"content":{"rendered":"<p><strong>En su objetivo de potenciar los ingresos de los artistas e impulsar las campa\u00f1as publicitarias de los anunciantes, Spotify ha anunciado el lanzamiento de AUX, la agencia consultora especializada en m\u00fasica de Spotify.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado la compa\u00f1\u00eda sueca a trav\u00e9s de un comunicado, AUX nace para asesorar a las marcas sobre la m\u00fasica que ayude a impulsar los resultados de sus campa\u00f1as as\u00ed como las colaboraciones con artistas emergentes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAUX es un paso natural para nosotros en nuestro objetivo de ayudar a las marcas a fortalecer su estrategia musical y conectar mejor con nuevas audiencias a trav\u00e9s de insights de expertos y observaci\u00f3n de nuestro equipo musical, elegido para satisfacer las necesidades de las marcas\u201d, ha informado <strong>Jeremy Erlich<\/strong>, <em>VP head of music content<\/em> en <strong>Spotify.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La consultora <strong>estar\u00e1 dirigida por Jean-Fran\u00e7ois Pathy y trabajar\u00e1 con los artistas presentes en Spotify<\/strong> para descubrir nuevas formas de hacer llegar m\u00e1s su m\u00fasica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>La primera colaboraci\u00f3n la han cerrado entre Coca-Cola y la productora-dj y cantante alemana Peggy Gou<\/strong> &#8211; conocida por su canci\u00f3n <em>(It goes like) Nanana<\/em>-, e incluye conciertos, eventos, contenido en redes sociales, una playlist patrocinada y apoyo promocional en la plataforma.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para <strong>Joshua Burke<\/strong>, <em>global head of music &amp; culture marketing<\/em> de <strong>Coca-Cola Company<\/strong>, se trata de una progresi\u00f3n natural de su asociaci\u00f3n con Spotify, \u201cy marca un pilar clave en nuestro compromiso con los artistas y la comunidad musical\u201d.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia est\u00e1 dise\u00f1ada para ayudar a los anunciantes a impulsar los resultados de sus campa\u00f1as y las colaboraciones con artistas a trav\u00e9s de la m\u00fasica. <\/p>\n","protected":false},"author":29,"featured_media":188648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[2226,76],"class_list":["post-188646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marcas","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify lanza AUX, agencia consultora in-house especializada en m\u00fasica<\/title>\n<meta name=\"description\" content=\"La agencia est\u00e1 dise\u00f1ada para ayudar a los anunciantes a impulsar los resultados de sus campa\u00f1as y las colaboraciones con artistas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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