{"id":188546,"date":"2024-02-22T10:46:48","date_gmt":"2024-02-22T09:46:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=188546"},"modified":"2024-02-22T16:24:25","modified_gmt":"2024-02-22T15:24:25","slug":"walmart-compra-fabricante-tv-vizio-para-potenciar-retail-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=188546","title":{"rendered":"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media"},"content":{"rendered":"<p><strong>La cadena de supermercados Walmart ha alcanzado un acuerdo con Vizio para la adquisici\u00f3n de esta \u00faltima por un importe total de 2.300 millones de d\u00f3lares, 11,50 d\u00f3lares por acci\u00f3n. El objetivo de la compra, argumentan desde el retailer, es potenciar su negocio de Retail Media, Walmart Connect, que en 2023 consigui\u00f3 un 28% m\u00e1s de ingresos.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado <strong>Seth Dallaire<\/strong>, vicepresidente ejecutivo y <em>chief revenue officer<\/em> de <strong>Walmart US<\/strong>, la adquisici\u00f3n es una operaci\u00f3n emocionante para la compa\u00f1\u00eda. \u201cCreemos que el sistema operativo de Vizio centrado en el cliente proporciona grandes experiencias de visionado y precios atractivos. Tambi\u00e9n creemos que permite un negocio publicitario rentable que est\u00e1 escalando r\u00e1pidamente\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dallaire hace referencia a <strong>SmartCast,<\/strong> el sistema operativo del fabricante de televisores que ha reunido en los \u00faltimos seis a\u00f1os <strong>m\u00e1s de 18 millones de cuentas activas y atra\u00eddo a m\u00e1s de 500 anunciantes<\/strong> con los que mantiene una gesti\u00f3n directa, entre las que se incluyen varias de la lista Fortune 500. La plataforma publicitaria de Vizio, Platform+, es el principal canal de beneficio para la compa\u00f1\u00eda estadounidense.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLa aproximaci\u00f3n de Walmart est\u00e1 alineada con la misi\u00f3n y visi\u00f3n de Vizio y nuestra tecnolog\u00eda ayudar\u00e1 a la plataforma publicitaria de televisi\u00f3n conectada de Walmart Connect\u201d, ha se\u00f1alado, por su parte, <strong>William Wang<\/strong>, CEO de <strong>Vizio<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La operaci\u00f3n, que est\u00e1 sujeta a la aprobaci\u00f3n de las autoridades y que se espera cerrar durante el pr\u00f3ximo a\u00f1o fiscal, ofrecer\u00e1 a proveedores y vendedores de Walmart nuevas oportunidades para alcanzar a los clientes deseados sin importar d\u00f3nde, c\u00f3mo y cu\u00e1ndo compren, informan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2023,<strong> Walmart Connect logr\u00f3 ventas por valor de 3.400 millones de d\u00f3lares, un 28% m\u00e1s<\/strong> que hace un a\u00f1o. Lejos todav\u00eda de la divisi\u00f3n publicitaria de su principal competidor en el pa\u00eds norteamericano, Amazon, que en el \u00faltimo a\u00f1o, logr\u00f3 cosechar 46.200 millones de d\u00f3lares, seg\u00fan datos de eMarketer. Lo que supone el 40,2% de ingresos totales de retail media a nivel global.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La adquisici\u00f3n permite a la cadena de supermercados estadounidense acceder al sistema operativo de Vizio, que re\u00fane m\u00e1s de 18 millones de cuentas activas. <\/p>\n","protected":false},"author":29,"featured_media":188549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[50,194],"class_list":["post-188546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-tecnologia","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media<\/title>\n<meta name=\"description\" content=\"La adquisici\u00f3n permite a la cadena de supermercados acceder al sistema operativo de Vizio, que re\u00fane m\u00e1s de 18 millones de cuentas activas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=188546\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media\" \/>\n<meta property=\"og:description\" content=\"La adquisici\u00f3n permite a la cadena de supermercados acceder al sistema operativo de Vizio, que re\u00fane m\u00e1s de 18 millones de cuentas activas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=188546\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-22T09:46:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T15:24:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/walmart-compra-fabricante-tvs-vizio.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pilar Chac\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pilar Chac\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=188546#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=188546\"},\"author\":{\"name\":\"Pilar Chac\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"headline\":\"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media\",\"datePublished\":\"2024-02-22T09:46:48+00:00\",\"dateModified\":\"2024-02-22T15:24:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=188546\"},\"wordCount\":363,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=188546#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/walmart-compra-fabricante-tvs-vizio.jpg\",\"keywords\":[\"tecnolog\u00eda\",\"televisi\u00f3n\"],\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=188546\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=188546\",\"name\":\"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=188546#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=188546#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/walmart-compra-fabricante-tvs-vizio.jpg\",\"datePublished\":\"2024-02-22T09:46:48+00:00\",\"dateModified\":\"2024-02-22T15:24:25+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\"},\"description\":\"La adquisici\u00f3n permite a la cadena de supermercados acceder al sistema operativo de Vizio, que re\u00fane m\u00e1s de 18 millones de cuentas activas.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=188546#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=188546\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=188546#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/walmart-compra-fabricante-tvs-vizio.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/walmart-compra-fabricante-tvs-vizio.jpg\",\"width\":800,\"height\":445,\"caption\":\"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=188546#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/de400c58a0eb8a1708ed78b3cb6d76e7\",\"name\":\"Pilar Chac\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g\",\"caption\":\"Pilar Chac\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=29\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media","description":"La adquisici\u00f3n permite a la cadena de supermercados acceder al sistema operativo de Vizio, que re\u00fane m\u00e1s de 18 millones de cuentas activas.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=188546","og_locale":"es_ES","og_type":"article","og_title":"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media","og_description":"La adquisici\u00f3n permite a la cadena de supermercados acceder al sistema operativo de Vizio, que re\u00fane m\u00e1s de 18 millones de cuentas activas.","og_url":"https:\/\/ipmark.com\/?p=188546","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-02-22T09:46:48+00:00","article_modified_time":"2024-02-22T15:24:25+00:00","og_image":[{"width":800,"height":445,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/walmart-compra-fabricante-tvs-vizio.jpg","type":"image\/jpeg"}],"author":"Pilar Chac\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Pilar Chac\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=188546#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=188546"},"author":{"name":"Pilar Chac\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"headline":"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media","datePublished":"2024-02-22T09:46:48+00:00","dateModified":"2024-02-22T15:24:25+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=188546"},"wordCount":363,"image":{"@id":"https:\/\/ipmark.com\/?p=188546#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/walmart-compra-fabricante-tvs-vizio.jpg","keywords":["tecnolog\u00eda","televisi\u00f3n"],"articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=188546","url":"https:\/\/ipmark.com\/?p=188546","name":"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=188546#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=188546#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/walmart-compra-fabricante-tvs-vizio.jpg","datePublished":"2024-02-22T09:46:48+00:00","dateModified":"2024-02-22T15:24:25+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7"},"description":"La adquisici\u00f3n permite a la cadena de supermercados acceder al sistema operativo de Vizio, que re\u00fane m\u00e1s de 18 millones de cuentas activas.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=188546#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=188546"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=188546#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/walmart-compra-fabricante-tvs-vizio.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/walmart-compra-fabricante-tvs-vizio.jpg","width":800,"height":445,"caption":"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=188546#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Walmart compra el fabricante de TVs Vizio para potenciar su Retail Media"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/de400c58a0eb8a1708ed78b3cb6d76e7","name":"Pilar Chac\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea2d31089136c7fd616f961521512f6e17b01d5442597719202325bc0b6c39f2?s=96&d=mm&r=g","caption":"Pilar Chac\u00f3n"},"url":"https:\/\/ipmark.com\/?author=29"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/188546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=188546"}],"version-history":[{"count":2,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/188546\/revisions"}],"predecessor-version":[{"id":188612,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/188546\/revisions\/188612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/188549"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=188546"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=188546"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=188546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}