{"id":188495,"date":"2024-02-21T14:49:23","date_gmt":"2024-02-21T13:49:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=188495"},"modified":"2024-02-21T16:16:59","modified_gmt":"2024-02-21T15:16:59","slug":"adobe-integra-asistente-creativo-tiktok-en-adobe-express","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=188495","title":{"rendered":"Adobe integra el asistente creativo de TikTok en Adobe Express"},"content":{"rendered":"<p><strong>Adobe y TikTok han anunciado la integraci\u00f3n pionera del asistente creativo de la plataforma de v\u00eddeos cortos dentro de Adobe Express, que permite idear, crear y optimizar contenidos de v\u00eddeo para la app de forma m\u00e1s r\u00e1pida y sencilla.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El asistente creativo de TikTok est\u00e1 disponible como add-on en Adobe Express, la herramienta de Adobe para la creaci\u00f3n de contenido de redes sociales. Seg\u00fan informan desde la firma tecnol\u00f3gica, este asistente reduce el tiempo, el esfuerzo y los recursos necesarios para trabajar en diferentes plataformas en cada etapa del proceso creativo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, ofrece a los usuarios acceso a miles de <strong>plantillas dise\u00f1adas por profesionales, clips de v\u00eddeo de Adobe Stock, audio, stickers y un creador de v\u00eddeos para TikTok de Adobe Express<\/strong>. El asistente ayuda a idear y desarrollar ideas creativas y refinar el contenido de v\u00eddeo enfocado en TikTok, as\u00ed como a <strong>conocer las mejores pr\u00e1cticas, tendencias, hashtags<\/strong> y perspectivas para que cada publicaci\u00f3n pueda llegar mejor a las audiencias adecuadas con un mayor impacto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, recuerdan, los contenidos se pueden programar y publicar de forma sencilla sin salir de la herramienta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cVemos un enorme valor en ser los primeros en colaborar con el asistente creativo de TikTok, uniendo nuestras herramientas creativas \u00fanicas y su amplia conocimiento de una audiencia y plataforma global altamente comprometida, para ayudar a crear contenido que ofrezca un valor de negocio real para nuestros clientes\u201d, se\u00f1ala <strong>Stacy Martinet<\/strong>, vicepresidenta de estrategia de marketing y comunicaciones de <strong>Adobe.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEstamos muy contentos de integrar el asistente creativo dentro de Adobe Express y ayudar a las empresas a crear campa\u00f1as enfocadas en TikTok de manera sencilla dentro de la plataforma que conocen y les gusta. Tener la capacidad de idear, crear y publicar todo dentro de Adobe Express permite a\u00fan m\u00e1s a las empresas de todos los tama\u00f1os crear para TikTok a escala\u201d, declara por su parte <strong>Sof\u00eda Hern\u00e1ndez<\/strong>, directora global de marketing de<strong> TikTok.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de la plataforma de v\u00eddeos cortos, <strong>cuando los v\u00eddeos est\u00e1n optimizados para \u00e9sta, un 74% de espectadores afirma que el contenido destaca m\u00e1s.<\/strong> Y cuando las marcas crean<strong> anuncios optimizados para TikTok experimentan 3,3 veces m\u00e1s de acci\u00f3n<\/strong> en los resultados, lo que se traduce en m\u00e1s clics, me gustas y compartidos en comparaci\u00f3n con otras plataformas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El asistente creativo ya est\u00e1 disponible en ingl\u00e9s en los mercados en los que est\u00e1 presente TikTok para los usuarios de la versi\u00f3n gratuita y premium de Adobe Express.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El asistente ayuda a idear y desarrollar ideas creativas y refinar el contenido de v\u00eddeo enfocado en TikTok. <\/p>\n","protected":false},"author":29,"featured_media":188498,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2114,148],"class_list":["post-188495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-creatividad","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adobe integra el asistente creativo de TikTok en Adobe Express<\/title>\n<meta name=\"description\" content=\"El asistente ayuda a idear y desarrollar ideas creativas y refinar el contenido de 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