{"id":188176,"date":"2024-02-15T15:54:56","date_gmt":"2024-02-15T14:54:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=188176"},"modified":"2024-02-15T16:38:27","modified_gmt":"2024-02-15T15:38:27","slug":"x-lanza-creator-targeting-para-insertar-anuncios-en-videos-influencers","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=188176","title":{"rendered":"X lanza Creator Targeting para insertar anuncios en v\u00eddeos de influencers"},"content":{"rendered":"<p><strong>En su objetivo de impulsar la inversi\u00f3n publicitaria, X (antigua Twitter) ha anunciado una nueva funcionalidad para su plataforma publicitaria, X Ads Manager, que permitir\u00e1 a los anunciantes incluir publicidad en el v\u00eddeo del influencer que han elegido de una lista de creadores de contenido seleccionados por la propia red social.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Conocido como Creator Targeting, esta funcionalidad posibilita, en concreto, insertar un anuncio pre-roll en el contenido de v\u00eddeo de un influencer subido a la plataforma, y dar\u00e1 a los anunciantes el control de d\u00f3nde colocan la creatividad al poder elegir el influencer con el que desean aparecer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cPronto, los anunciantes de X podr\u00e1n lanzar anuncios en base a una lista curada de creadores de contenido premium a trav\u00e9s de Creator Targeting. Esto implica que los anunciantes tendr\u00e1n m\u00e1s control para poder usar X Ads Manager y lanzar anuncios junto al contenido del creador de su elecci\u00f3n\u201d, han explicado desde la compa\u00f1\u00eda propiedad de Elon Musk.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este espacio otorgar\u00e1 adem\u00e1s <strong>exposici\u00f3n a audiencias espec\u00edficas y una nueva v\u00eda para expandir el alcance de los v\u00eddeos de los influencers<\/strong>, a\u00f1aden. No obstante, se desconoce exactamente cu\u00e1ndo se lanzar\u00e1 en Estados Unidos &#8211; y si llegar\u00e1 o no a Espa\u00f1a- y qu\u00e9 influencers se incluir\u00e1n en la lista.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva funcionalidad, que es una extensi\u00f3n del programa Amplify para el patrocinio de contenido de v\u00eddeo, <strong>forma parte de la nueva estrategia de la red social, <em>video first platform<\/em><\/strong>\u00a0(plataforma de v\u00eddeo primero, en espa\u00f1ol), centrada en convertir a X como la plataforma complementaria a la que suben contenidos los influencers de v\u00eddeo &#8211; que se encuentran, sobre todo, en Twitch y Youtube-, con el objetivo de ampliar el tiempo que pasan los usuarios dentro de la app.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta funci\u00f3n, que se incluye en X Ads Manager, permitir\u00e1 a los anunciantes insertar un anuncio en el v\u00eddeo de un influencer, elegido a partir de una selecci\u00f3n realizada por la red social. <\/p>\n","protected":false},"author":29,"featured_media":188179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[383,148],"class_list":["post-188176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-influencers","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>X lanza Creator Targeting para insertar anuncios en v\u00eddeos de influencers<\/title>\n<meta name=\"description\" content=\"Esta funci\u00f3n, que se incluye en X Ads Manager, permitir\u00e1 a los anunciantes insertar un anuncio en el v\u00eddeo de un influencer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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