{"id":187887,"date":"2024-02-12T12:26:03","date_gmt":"2024-02-12T11:26:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=187887"},"modified":"2024-02-12T14:42:30","modified_gmt":"2024-02-12T13:42:30","slug":"havas-compra-ledger-bennett-agencia-especializada-marketing-b2b","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=187887","title":{"rendered":"Havas compra Ledger Bennett, agencia especializada en marketing B2B"},"content":{"rendered":"<p><strong>Havas ha anunciado la adquisici\u00f3n de la agencia de marketing B2B Ledger Bennett, que pasar\u00e1 a integrarse a su red de medios bajo el nombre Ledger Bennett, a Havas Company.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Fundada en 1985 por Nicholas Ledger, la agencia londinense se ha forjado una reputaci\u00f3n en el \u00e1mbito del marketing B2B gracias a su propuesta \u2018Forever Customer\u2019 (siempre el cliente, en espa\u00f1ol), que crea una experiencia de marca \u00fanica en el terreno del marketing B2B, alineada con la estrategia de customer-centric del Grupo Havas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dirigida desde 2022 por Andrea Glenn, <strong>Ledger Bennet ha logrado aumentar sus ingresos en un 50%, con nuevos clientes como Expleo, Aptean o Indeed.<\/strong> Opera en las regiones de EMEA, APAC y Norteam\u00e9rica, trabajando para marcas de los sectores industrial, tecnol\u00f3gico y de servicios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explican desde el grupo publicitario, <strong>Ledger Bennett a\u00f1ade mayor escala y profundidad a las capacidades B2B de Havas<\/strong>, y ayudar\u00e1 a complementar las ofertas B2B no solo de las agencias de Havas Media Network, sino tambi\u00e9n de H\/Advisors Maitland y Gate One, agencias de Havas Village Londres.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Havas Business, la divisi\u00f3n B2B de Havas Media Network en Reino Unido lanzada en 2022, se integrar\u00e1 bajo la marca Ledger Bennet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cAndrea ha hecho un incre\u00edble trabajo al convertir Ledger Bennett en un negocio de r\u00e1pido crecimiento con un potencial de expansi\u00f3n inmediato y una atractiva soluci\u00f3n altamente escalable. Y lo m\u00e1s importante, en Ledger Bennett conf\u00edan algunas de las empresas globales m\u00e1s sofisticadas, ambiciosas y progresistas del mundo, y estoy emocionada por lo que podemos construir y alcanzar juntos\u201d, ha destacado<strong> Patrick Affleck<\/strong>, CEO de <strong>Havas Media Network Reino Unido e Irlanda.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La adquisici\u00f3n de Ledger Bennett es el \u00faltimo paso del grupo por diversificar su oferta de servicios para apoyar mejor los desaf\u00edos de datos y de crecimiento digital de los clientes, y se suma a las compras realizadas en los dos \u00faltimos a\u00f1os, como las agencias Search Laboratory, additive+ y Expert Edge (ahora Havas Market Reino Unido) para impulsar sus capacidades de performance marketing, servicios de contenidos y creatividad din\u00e1mica y comercio.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda londinense se integrar\u00e1 en Havas Media Network y pasar\u00e1 a llamarse Ledger Bennett, a Havas Company.<\/p>\n","protected":false},"author":29,"featured_media":187889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2227],"class_list":["post-187887","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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