{"id":187878,"date":"2024-02-12T11:46:21","date_gmt":"2024-02-12T10:46:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=187878"},"modified":"2024-02-12T13:57:16","modified_gmt":"2024-02-12T12:57:16","slug":"sol-islas-canarias-hackea-sombras-de-estatuas-europeas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=187878","title":{"rendered":"El sol de Islas Canarias \u2018hackea\u2019 las sombras de las estatuas europeas"},"content":{"rendered":"<p><strong>Turismo de Islas Canarias ha querido demostrar c\u00f3mo el buen tiempo impulsa el estado de \u00e1nimo, convirtiendo la sombra de las estatuas m\u00e1s emblem\u00e1ticas de ciudades como Londres, Par\u00eds o Hamburgo &#8211; caracterizadas por su mal tiempo-, en escenas veraniegas.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de la t\u00e9cnica art\u00edstica conocida como clean graffiti, Turismo de Islas Canarias ha dado protagonismo al sol canario y ha \u2018hackeado\u2019 las sombras de algunas de las estatuas m\u00e1s reconocidas de Europa, como la de Sherlock Holmes o Winston Churchill en Londres, la de El paseante en Par\u00eds o la de Morgenstunde en Hamburgo.\u00a0<\/span><\/p>\n<figure id=\"attachment_187882\" aria-describedby=\"caption-attachment-187882\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-187882\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/sombra-estatua-james-joyce-dublin.jpg\" alt=\"Sombra de la estatua James Joyce de Dubl\u00edn\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/sombra-estatua-james-joyce-dublin.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/sombra-estatua-james-joyce-dublin-300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/sombra-estatua-james-joyce-dublin-768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/sombra-estatua-james-joyce-dublin-100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/sombra-estatua-james-joyce-dublin-24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/sombra-estatua-james-joyce-dublin-36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/sombra-estatua-james-joyce-dublin-48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/sombra-estatua-james-joyce-dublin-600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-187882\" class=\"wp-caption-text\">Sombra de la estatua James Joyce de Dubl\u00edn<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">\u201cEst\u00e1 demostrado cient\u00edficamente que el clima afecta a nuestro estado de \u00e1nimo. Por ello, hemos querido llevar el sol de Canarias a nuestros vecinos europeos de una manera creativa y divertida, cambi\u00e1ndole el \u2018mood\u2019 a las caras m\u00e1s vistas de toda Europa: las de sus famosas estatuas\u201d, ha explicado <strong>Elena Gonz\u00e1lez Vazquez de Parga<\/strong>, directora de proyectos de marketing y comunicaci\u00f3n de <strong>Turismo de Islas Canarias.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">La activaci\u00f3n, dise\u00f1ada junto a la agencia de medios Initiative, forma parte de la campa\u00f1a internacional \u2018The Sun Changes Your Mood\u2019, ideada por BBDO\/Proximity. La estrategia de medios ha sido apoyada con un plan de influencia que ha ayudado a visibilizar la acci\u00f3n. A trav\u00e9s de contenidos en tono de humor, catorce influencers emplazados en Londres, Dubl\u00edn, Par\u00eds, \u00c1msterdam y Hamburgo han viralizado las intervenciones en las estatuas.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/PS2EStmL3fc?si=hhvIhGdeNMUGY3qP\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">En total se ha conseguido impactar a <strong>m\u00e1s de 215.000 viandantes<\/strong>, aproximadamente, que han podido ver en primera persona c\u00f3mo el sol de las Islas Canarias cambia el mood de las grises estatuas del Viejo Continente. A estos datos se suma que, de la\u00a0 mano de los creadores de contenido, se han alcanzado <strong>m\u00e1s de 2,1 millones de impresiones<\/strong> en diferentes plataformas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de la t\u00e9cnica art\u00edstica conocida como clean graffiti, Turismo de Islas Canarias ha dado protagonismo al sol canario y ha \u2018hackeado\u2019 las sombras de algunas de las estatuas m\u00e1s reconocidas de Europa, como la de Sherlock Holmes o Winston Churchill en Londres, la de El paseante en Par\u00eds o la de Morgenstunde en Hamburgo. <\/p>\n","protected":false},"author":29,"featured_media":187881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2226],"class_list":["post-187878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El sol de Islas Canarias \u2018hackea\u2019 las sombras de las estatuas europeas<\/title>\n<meta name=\"description\" content=\"A trav\u00e9s de la t\u00e9cnica de clean graffiti, Turismo de Islas Canarias ha \u2018hackeado\u2019 las sombras de algunas estatuas europeas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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