{"id":187877,"date":"2024-02-12T12:26:23","date_gmt":"2024-02-12T11:26:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=187877"},"modified":"2024-02-12T12:26:23","modified_gmt":"2024-02-12T11:26:23","slug":"lasexta-estrena-vamos-publicidad-tributo-anuncios-publicitarios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=187877","title":{"rendered":"laSexta estrena &#8216;Vamos a Publicidad&#8217;, un tributo a los anuncios espa\u00f1oles"},"content":{"rendered":"<p><strong>Atresmedia TV estrena este lunes 12 de febrero &#8216;Vamos a Publicidad&#8217;, un tributo a los anuncios publicitarios espa\u00f1oles. El programa se emitir\u00e1 en laSexta tras &#8216;El Taquillazo&#8217; y estar\u00e1 disponible en Atresplayer Premium.\u00a0 De esta manera, los espectadores podr\u00e1n ser testigos de un viaje por el pasado y presente de la publicidad.<\/strong><\/p>\n<p>Frases ic\u00f3nicas, melod\u00edas que se han quedado grabadas en la memoria colectiva, el humor presente en los anuncios y otros factores relacionados con la publicad, ser\u00e1n los protagonistas del nuevo programa de<strong> laSexta<\/strong> para contar a los espectadores la importancia de la publicidad en su d\u00eda a d\u00eda. En &#8216;<strong>Vamos a Publicidad&#8217;<\/strong> destacar\u00e1n figuras influyentes de la industria publicitaria.<\/p>\n<p>Entre los creativos publicitarios se contar\u00e1 con la experiencia de\u00a0<b>Xisela L\u00f3pez<\/b>, directora creativa ejecutiva de<strong> Sra. Rushmore<\/strong>;<b>\u00a0Jose Luis Moro<\/b>, director general creativo de <strong>Ping\u00fcino Torreblanca<\/strong>,\u00a0 <b>\u00c1ngel Recio,<\/b> productor ejecutivo de Lee Films; Bitan Franco, director creativo de la agencia<strong> MONO<\/strong>; <b>Gema Crespo<\/b>, directora producci\u00f3n de<strong> Contrapunto BBDO<\/strong>; y\u00a0<b>Jos\u00e9 Mar\u00eda Piera<\/b>,<em> chief client officer<\/em> de<strong> VML.<\/strong><\/p>\n<p>Tambi\u00e9n participan directivos de las principales agencias de medios en Espa\u00f1a como<b> Joan Jordi Vallverdu<\/b>, presidente &amp; CEO de<strong> Omnicom Media Group Spain<\/strong>; <b>Roberto Santos<\/b>, Publicis Media Exchange y Performics;\u00a0<b>\u00d3scar Martinez<\/b>, CCO de<strong> Publicis Spain<\/strong>;\u00a0<b>Gast\u00f3n Guetmonovitch<\/b>, CCO de <strong>Leo Burnett Madrid<\/strong> (Publicis);\u00a0<b>Cristina Rey<\/b>, CEO UM (IPG Mediabrands);\u00a0<b>Jaime L\u00f3pez Francos<\/b>, CEO <strong>Dentsu Iberia<\/strong>; <strong>Sebas Muriel<\/strong>, CEO de<strong> GroupM Espa\u00f1a.<\/strong><\/p>\n<p><strong>&#8216;Vamos a Publicidad&#8217;<\/strong> permitir\u00e1 que los espectadores de <strong>laSexta<\/strong> recuerden los anuncios m\u00e1s ic\u00f3nicos y los m\u00e1s premiados de la historia publicitaria en Espa\u00f1a. Adem\u00e1s, el programa invitar\u00e1 a la reflexi\u00f3n sobre c\u00f3mo la publicidad ha contribuido al desarrollo de la televisi\u00f3n con el objetivo de entretener a los televidentes.<\/p>\n<p>El programa es un homenaje a la publicidad, la misma que<strong> permite disfrutar de programaci\u00f3n gratuit<\/strong>a y que ha logrado realizar anuncios que son tan entretenidos como la programaci\u00f3n propia. Este nuevo formato que llega a<strong> laSexta<\/strong> tambi\u00e9n da importancia al talento y la creatividad de los profesionales que han hecho posible campa\u00f1as inolvidables.<\/p>\n<p>En otro orden de cosas,<strong> &#8216;Vamos a Publicidad&#8217;<\/strong> tambi\u00e9n causar\u00e1 la interacci\u00f3n del p\u00fablico, qui\u00e9n tendr\u00e1 participaci\u00f3n activa al poder compartir y recordar sus anuncios favoritos y sus frases m\u00e1s emblem\u00e1ticas. Finalmente, el programa pretende ser un viaje hacia los entresijos de la cultura publicitaria espa\u00f1ola y un homenaje a la industria, esa que ha captado la atenci\u00f3n y ha dejado un legado en los espectadores a lo largo de las d\u00e9cadas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El programa causar\u00e1 la interacci\u00f3n del p\u00fablico, qui\u00e9n tendr\u00e1 participaci\u00f3n activa al poder compartir y recordar sus anuncios favoritos.<\/p>\n","protected":false},"author":10966,"featured_media":187884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[2341,194],"class_list":["post-187877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-publicidad","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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