{"id":187776,"date":"2024-02-09T11:22:13","date_gmt":"2024-02-09T10:22:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=187776"},"modified":"2024-02-09T15:16:23","modified_gmt":"2024-02-09T14:16:23","slug":"nh-primera-marca-hotelera-acoger-alexa-hoteles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=187776","title":{"rendered":"NH Collection, primera marca hotelera en acoger Alexa en sus hoteles"},"content":{"rendered":"<p dir=\"ltr\"><strong>Alexa Smart Propieties for Hospitality, servicio de Amazon integrado con IA para ofrecer experiencias personalizadas, llega a los hoteles y alojamientos de Espa\u00f1a. De esta manera, los hu\u00e9spedes podr\u00e1n elegir la m\u00fasica que m\u00e1s les gusta, pedir comida al servicio de habitaciones o preguntar cu\u00e1l es la contrase\u00f1a wifi, entre otras funcionalidades.<\/strong><\/p>\n<p dir=\"ltr\">La llegada de esta iniciativa est\u00e1 pensada para favorecer la industria hotelera debido a que los responsables de las instalaciones podr\u00e1n gestionar sus tiempos de manera m\u00e1s eficiente, generar m\u00e1s ingresos, as\u00ed como dotar al cliente de una experiencia satisfactoria y personalizada. En Espa\u00f1a, el primer hotel en estrenar este servicio es el <strong>NH Collection Barcelona Gran Hotel Calder\u00f3n.<\/strong><\/p>\n<p dir=\"ltr\">No obstante, en las pr\u00f3ximas semanas <strong>Alexa Properties for Hospitality<\/strong> estar\u00e1 disponible en Madrid, en los hoteles <strong>NH Collection Gran V\u00eda, NH Collection Paseo del Prado y NH Collection Abascal.\u00a0<\/strong> La iniciativa no s\u00f3lo mejora la eficiencia de los trabajadores de la industria hotelera, sino tambi\u00e9n la de los hu\u00e9spedes, qui\u00e9nes optar\u00e1n a nuevos servicios gracias a los datos y estad\u00edsticas que ofrece Alexa, pero respetando la privacidad de los usuarios.<\/p>\n<p dir=\"ltr\">\u201cLos clientes nos dicen que les encanta la naturaleza intuitiva de Alexa para hacer una gran variedad de cosas que van desde disfrutar de opciones de entretenimiento o acceder a fuentes para estar informados hasta controlar su Hogar digital. Con Alexa Smart Properties for Hospitality, los clientes pueden disfrutar de esas mismas comodidades en sus habitaciones de hotel\u201d, afirma <strong>Meryem Tom.<\/strong><\/p>\n<p dir=\"ltr\">La directora de <strong>Alexa Enterprise EMEA<\/strong> en <strong>Amazon<\/strong> no dud\u00f3 en afirmar tambi\u00e9n que \u201cAlexa Smart Properties for Hospitality permite a los hoteles crear nuevas experiencias que sus hu\u00e9spedes recordar\u00e1n m\u00e1s all\u00e1 de su estancia\u201d. Por su parte, Isidoro Mart\u00ednez de la Escalera,<em> chief marketing, communications and experience officer<\/em> en<strong> Minor Hotels Europe &amp; Americas expresa lo siguiente: <\/strong>\u201cDesde nuestra compa\u00f1\u00eda, buscamos anticiparnos siempre a las necesidades de nuestros clientes y la tecnolog\u00eda es esencial para lograrlo\u201d.<\/p>\n<h2 dir=\"ltr\">Una experiencia personalizada<\/h2>\n<p dir=\"ltr\">Con la llegada de<strong> Alexa Smart Properties<\/strong> en hoteles, los hu\u00e9spedes podr\u00e1n disfrutar de los beneficios de Alexa en sus habitaciones, desde reproducir su emisora de radio favorita a controlar dispositivos inteligentes como luces, termostatos o persianas, as\u00ed como solicitar al servicio de limpieza y de asistencia del hotel lo que necesiten.<\/p>\n<p dir=\"ltr\">Adem\u00e1s, los hoteles que quieran ampliar las posibilidades de este servicio pueden desarrollar <strong><em>Skills<\/em><\/strong> en colaboraci\u00f3n con<strong><em> Stay<\/em><\/strong>, empresa de digitalizaci\u00f3n del <strong><em>Guest Experience<\/em><\/strong> en el sector hotelero y as\u00ed personalizar a\u00fan m\u00e1s la experiencia de sus clientes al colaborar con el proveedor de soluciones Modal, el mismo que ofrece una experiencia premium basada en la voz.<\/p>\n<p dir=\"ltr\">El servicio de <strong>Amazon<\/strong> que ha aterrizado en <strong>Espa\u00f1a<\/strong> tambi\u00e9n est\u00e1 disponible en <strong>Estados Unidos, Reino Unido, Francia, Italia, Alemania y Canad\u00e1.<\/strong> Entre los servicios de las <strong><em>Skills<\/em><\/strong> de <strong>Alexa<\/strong>, los hu\u00e9spedes podr\u00e1n consultar los tiempos de espera en el aeropuerto, divertirse con juegos, realizar entrenamientos guiados o escuchar sonidos relajantes para conciliar el sue\u00f1o.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El primer hotel en Espa\u00f1a en implementar el servicio Alexa Smart Propieties for Hospitality ha sido el NH Collection Barcelona Gran Hotel Calder\u00f3n. <\/p>\n","protected":false},"author":10966,"featured_media":187777,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[50],"class_list":["post-187776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NH, primera marca hotelera en acoger Alexa en sus hoteles<\/title>\n<meta name=\"description\" content=\"El primer hotel en Espa\u00f1a en implementar este servicio ha sido el NH Collection Barcelona Gran Hotel Calder\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=187776\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NH, primera marca hotelera en acoger Alexa en sus hoteles\" \/>\n<meta property=\"og:description\" content=\"El primer hotel en Espa\u00f1a en implementar este servicio ha sido el NH Collection Barcelona Gran Hotel Calder\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=187776\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-09T10:22:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-09T14:16:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Alexa-en-Amazon.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187776#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187776\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"NH Collection, primera marca hotelera en acoger Alexa en sus hoteles\",\"datePublished\":\"2024-02-09T10:22:13+00:00\",\"dateModified\":\"2024-02-09T14:16:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187776\"},\"wordCount\":537,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187776#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Alexa-en-Amazon.jpg\",\"keywords\":[\"tecnolog\u00eda\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187776\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=187776\",\"name\":\"NH, primera marca hotelera en acoger Alexa en sus hoteles\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187776#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187776#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Alexa-en-Amazon.jpg\",\"datePublished\":\"2024-02-09T10:22:13+00:00\",\"dateModified\":\"2024-02-09T14:16:23+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"El primer hotel en Espa\u00f1a en implementar este servicio ha sido el NH Collection Barcelona Gran Hotel Calder\u00f3n.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187776#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=187776\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187776#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Alexa-en-Amazon.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Alexa-en-Amazon.jpg\",\"width\":1140,\"height\":635,\"caption\":\"El hotel NH Collection Barcelona Gran Hotel Calder\u00f3n es el primero de Espa\u00f1a en integrar a Alexa.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187776#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"NH Collection, primera marca hotelera en acoger Alexa en sus hoteles\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"NH, primera marca hotelera en acoger Alexa en sus hoteles","description":"El primer hotel en Espa\u00f1a en implementar este servicio ha sido el NH Collection Barcelona Gran Hotel Calder\u00f3n.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=187776","og_locale":"es_ES","og_type":"article","og_title":"NH, primera marca hotelera en acoger Alexa en sus hoteles","og_description":"El primer hotel en Espa\u00f1a en implementar este servicio ha sido el NH Collection Barcelona Gran Hotel Calder\u00f3n.","og_url":"https:\/\/ipmark.com\/?p=187776","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-02-09T10:22:13+00:00","article_modified_time":"2024-02-09T14:16:23+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/Alexa-en-Amazon.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=187776#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=187776"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"NH Collection, primera marca hotelera en acoger Alexa en sus hoteles","datePublished":"2024-02-09T10:22:13+00:00","dateModified":"2024-02-09T14:16:23+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=187776"},"wordCount":537,"image":{"@id":"https:\/\/ipmark.com\/?p=187776#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Alexa-en-Amazon.jpg","keywords":["tecnolog\u00eda"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=187776","url":"https:\/\/ipmark.com\/?p=187776","name":"NH, primera marca hotelera en acoger Alexa en sus hoteles","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=187776#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=187776#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Alexa-en-Amazon.jpg","datePublished":"2024-02-09T10:22:13+00:00","dateModified":"2024-02-09T14:16:23+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"El primer hotel en Espa\u00f1a en implementar este servicio ha sido el NH Collection Barcelona Gran Hotel Calder\u00f3n.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=187776#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=187776"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=187776#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/Alexa-en-Amazon.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/Alexa-en-Amazon.jpg","width":1140,"height":635,"caption":"El hotel NH Collection Barcelona Gran Hotel Calder\u00f3n es el primero de Espa\u00f1a en integrar a Alexa."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=187776#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"NH Collection, primera marca hotelera en acoger Alexa en sus hoteles"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/187776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187776"}],"version-history":[{"count":7,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/187776\/revisions"}],"predecessor-version":[{"id":187835,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/187776\/revisions\/187835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/187777"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}