{"id":187738,"date":"2024-02-09T09:35:05","date_gmt":"2024-02-09T08:35:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=187738"},"modified":"2024-02-09T13:56:16","modified_gmt":"2024-02-09T12:56:16","slug":"amkt-presenta-comite-marketing-financiero-asegurador-mktefa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=187738","title":{"rendered":"AMKT presenta el comit\u00e9 de Marketing Financiero y Asegurador MKTefa"},"content":{"rendered":"<p><strong>El Comit\u00e9 de Marketing Financiero y Asegurador-MKTefa, iniciativa impulsada por la Asociaci\u00f3n de Marketing de Espa\u00f1a, AMKT y DITRENDIA, la agencia consultora de marketing especializada en el sector financiero y asegurador, ha constituido su Comit\u00e9 de Expertos.<\/strong><\/p>\n<p>El nuevo <strong>Comit\u00e9<\/strong> est\u00e1 formado por<strong> Nacho Torre<\/strong>, director de estrategia, transformaci\u00f3n y dato de <strong>Ibercaja<\/strong>, <strong>Javier M\u00e1s<\/strong>, director de marketing de <strong>CaixaBank<\/strong>,<strong> Ricardo Maldonado<\/strong>,<em> marketing partner<\/em> \/ director de<strong> BBVA<\/strong>, <strong>Lorena Poza<\/strong>, responsable de comunicaci\u00f3n, marketing y sostenibilidad en <strong>Bizum<\/strong>, <strong>Emma Ruiz de Azc\u00e1rate<\/strong>, directora de clientes y marketing de <strong>Seguros Pelayo<\/strong>, <strong>\u00c1ngel Alonso<\/strong>, director de marketing de<strong> Pecunpa<\/strong>y, Eduardo S\u00e1nchez de la <strong>Magestad<\/strong>, responsable del \u00e1rea de marketing y desarrollo de<strong> Eurocajarural, Judit Bermejo Collado<\/strong>, directora de marca y patrocinios de<strong> Sanitas <\/strong>y<strong> Aurora Asensio<\/strong>, gerente senior de marketing y comunicaci\u00f3n de <strong>Northgate Espa\u00f1a.<\/strong><\/p>\n<p>Tal y como ven\u00eda haciendo hasta el momento<strong>, Fernando Rivero,<\/strong> CEO de<strong> Ditrendia<\/strong>, continuar\u00e1 actuando como responsable del Comit\u00e9. Adem\u00e1s de crear un punto de encuentro y de intercambio de experiencias de utilidad para los directivos de marketing del sector financiero y asegurador, el nuevo Comit\u00e9 de Expertos MKTefa ha establecido unos objetivos concretos con el fin de contribuir a la mejora de la disciplina de marketing.<\/p>\n<p>Entre ellos, el Comit\u00e9 trabajar\u00e1 para alinear la comprensi\u00f3n de la funci\u00f3n de marketing dentro del sector financiero y asegurador y tangibilizar el valor que marketing debe aportar a los objetivos de negocio de la organizaci\u00f3n.<\/p>\n<p>Por otra parte, el Comit\u00e9 se ha marcado como meta poner en valor el papel de la funci\u00f3n de marketing como impulsor, dinamizador y responsable de la creaci\u00f3n y aprovechamiento de cultura centrada en el cliente. Para ello, el <strong>Comit\u00e9 de Expertos<\/strong> establecer\u00e1 unas l\u00edneas de trabajo en torno a diversas tem\u00e1ticas y problem\u00e1ticas que se ir\u00e1n desarrollando a trav\u00e9s de reuniones, encuentros y seminarios con el fin de compartir con el sector casos de estudio, soluciones innovadoras y mejores pr\u00e1cticas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Comit\u00e9 trabajar\u00e1 en la comprensi\u00f3n del marketing en el sector financiero y tangibilizar el valor que debe aportar a los objetivos de negocio.<\/p>\n","protected":false},"author":10966,"featured_media":187739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76],"class_list":["post-187738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is 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