{"id":187605,"date":"2024-02-08T16:22:24","date_gmt":"2024-02-08T15:22:24","guid":{"rendered":"https:\/\/ipmark.com\/?p=187605"},"modified":"2024-02-08T16:35:48","modified_gmt":"2024-02-08T15:35:48","slug":"halcon-viajes-conecta-vacas-clientes-tienen-cabeza","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=187605","title":{"rendered":"Halc\u00f3n Viajes conecta con las &#8216;vacas&#8217; que sus clientes tienen en la cabeza"},"content":{"rendered":"<p><strong>Halc\u00f3n Viajes lanza su segunda campa\u00f1a junto a DDB con el fin de demostrar el conocimiento que tienen sobre los deseos de sus consumidores. Bajo el t\u00edtulo <em>Tienes Vacas en la cabeza<\/em>, el spot busca contar las aspiraciones vacacionales de todas las personas mientras se dedican a realizar las tareas cotidianas.<\/strong><\/p>\n<p>Las piezas de esta campa\u00f1a que est\u00e1 dentro de la plataforma<strong> &#8216;Sabemos de viajeros&#8217;<\/strong> reposicionan la marca con un tinte fresco, innovador, humor\u00edstico y desenfadado que se mezcla con las tareas cotidianas que realizan los clientes de<strong> Halc\u00f3n Viajes<\/strong> como hacer la compra, hacer los deberes o estar en el trabajo.<strong> DDB<\/strong> trabaj\u00f3 la acci\u00f3n publicitaria con la &#8216;vaca&#8217; como un t\u00e9rmino que hace referencia a las merecidas vacaciones de los clientes.<\/p>\n<p>La campa\u00f1a persigue conectar con la audiencia a trav\u00e9s de la identificaci\u00f3n con este lenguaje tan extendido en la sociedad, y resalta la comprensi\u00f3n qu<strong>e Halc\u00f3n Viajes<\/strong> tiene sobre las necesidades de sus clientes. En clave de humor y reivindicando la experiencia y conocimiento del agente, la agencia de viajes refuerza su posicionamiento de cercan\u00eda de forma fresca y contempor\u00e1nea.<\/p>\n<p>Esta nueva campa\u00f1a ha sido ejecutada por <strong>DDB<\/strong>, producida por <strong>Jupiter Films<\/strong> y realizada por David Sarciat. Cuenta con piezas de diferentes duraciones, que ya se encuentran en difusi\u00f3n en los canales tradicionales: televisi\u00f3n, digital, exterior y radio. Adem\u00e1s, tendr\u00e1 activaciones en tienda y redes sociales.<\/p>\n<p><iframe title=\"Tienes vacas en la cabeza\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/H7bUDAUQdJk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta nueva campa\u00f1a que hace uso del humor ha sido ejecutada por DDB, producida por Jupiter Films y realizada por David Sarciat.<\/p>\n","protected":false},"author":10966,"featured_media":187615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6063,2114],"class_list":["post-187605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-campana","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Halc\u00f3n Viajes conecta con las &#039;vacas&#039; que sus clientes tienen en la cabeza<\/title>\n<meta name=\"description\" content=\"Esta nueva campa\u00f1a que hace uso del humor ha sido ejecutada por DDB, producida por Jupiter Films y realizada por David Sarciat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=187605\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Halc\u00f3n Viajes conecta con las &#039;vacas&#039; que sus clientes tienen en la cabeza\" \/>\n<meta property=\"og:description\" content=\"Esta nueva campa\u00f1a que hace uso del humor ha sido ejecutada por DDB, producida por Jupiter Films y realizada por David Sarciat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=187605\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-08T15:22:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-08T15:35:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/DDB-y-Halcon-Viajes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187605#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=187605\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Halc\u00f3n Viajes conecta con las &#8216;vacas&#8217; 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