{"id":187328,"date":"2024-02-02T10:23:30","date_gmt":"2024-02-02T09:23:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=187328"},"modified":"2024-02-02T12:29:20","modified_gmt":"2024-02-02T11:29:20","slug":"showheroes-introduce-metricas-de-atencion-en-campanas-ctv","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=187328","title":{"rendered":"ShowHeroes introduce m\u00e9tricas de atenci\u00f3n en campa\u00f1as de CTV"},"content":{"rendered":"<p><strong>ShowHeroes ha anunciado un acuerdo de colaboraci\u00f3n con la firma tecnol\u00f3gica Adelaide para incorporar m\u00e9tricas de atenci\u00f3n en la publicidad de v\u00eddeo en Televisi\u00f3n Conectada (CTV).<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado la compa\u00f1\u00eda de ad-tech, <strong>el modelo de Adelaide permitir\u00e1 generar \u00edndices de atenci\u00f3n para las campa\u00f1as de CTV de ShowHeroes.<\/strong> En concreto, esta tecnolog\u00eda emplea datos de seguimiento ocular basados en paneles de TVision, junto con datos de resultados de todo el embudo de conversi\u00f3n y otros indicadores de calidad de los medios.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los datos de atenci\u00f3n <strong>pueden aprovecharse de forma program\u00e1tica para dirigir la oferta en funci\u00f3n de la probabilidad de atenci\u00f3n e impacto,<\/strong> y los anunciantes, adem\u00e1s, podr\u00e1n comparar directamente los \u00edndices de atenci\u00f3n de los anuncios en CTV con los de otros formatos y canales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn ShowHeroes, hemos estado innovando y creando nuevas soluciones para llevar la publicidad en CTV a\u00fan m\u00e1s lejos a lo largo de los a\u00f1os, demostrando en nuestro innovador estudio de 2022 que es uno de los medios m\u00e1s atractivos disponibles para los anunciantes. Al ofrecer m\u00e9tricas de atenci\u00f3n, estamos dando el siguiente gran paso\u201d, ha afirmado <strong>Sarah Lewis<\/strong>, directora global de CTV en<strong> ShowHeroes.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cA trav\u00e9s de esta colaboraci\u00f3n, los anunciantes obtienen una comprensi\u00f3n m\u00e1s profunda sobre la eficacia de la publicidad en CTV, anclada en los resultados de marca y en las se\u00f1ales de calidad espec\u00edficas de la plataforma. Estamos entusiasmados por colaborar con ShowHeroes para mejorar la compra de medios en CTV y ayudar a los anunciantes a maximizar el valor intr\u00ednseco del canal\u201d, ha se\u00f1alado por su parte <strong>Marc Guldimann<\/strong>, consejero delegado de <strong>Adelaide.<\/strong>\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan recuerdan ambas compa\u00f1\u00edas, la mayor viabilidad de la medici\u00f3n de la atenci\u00f3n en todos los canales marca un cambio de paradigma en la publicidad digital, ya que ofrece una perspectiva mucho m\u00e1s reveladora de la participaci\u00f3n de la audiencia en comparaci\u00f3n con las impresiones o la visibilidad.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el caso de ShowHeroes, la firma tecnol\u00f3gica ya dispone de una amplia oferta para la medici\u00f3n de la atenci\u00f3n, ofreciendo a los anunciantes un enfoque integrado con informaci\u00f3n de todos los dispositivos donde desean planificar, activar y optimizar campa\u00f1as con el fin de captar la atenci\u00f3n del consumidor.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este sentido recuerdan que, en combinaci\u00f3n con los formatos creativos de ShowHeroes, como los c\u00f3digos QR, la selecci\u00f3n personalizada de medios y la medici\u00f3n, las marcas pueden conocer el verdadero retorno de la inversi\u00f3n en medios y obtener informaci\u00f3n exclusiva sobre la atenci\u00f3n de cada audiencia en pantalla.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gracias a su colaboraci\u00f3n con Adelaide, la compa\u00f1\u00eda ofrece a los anunciantes m\u00e9tricas de atenci\u00f3n que pueden aprovecharse de manera program\u00e1tica para dirigir la oferta en funci\u00f3n de la probabilidad de atenci\u00f3n e impacto. <\/p>\n","protected":false},"author":29,"featured_media":187330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[50,194],"class_list":["post-187328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-tecnologia","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ShowHeroes introduce m\u00e9tricas de atenci\u00f3n en campa\u00f1as de CTV<\/title>\n<meta name=\"description\" content=\"Gracias a su colaboraci\u00f3n con Adelaide, ShowHereos ofrece m\u00e9tricas de atenci\u00f3n que pueden aprovecharse de manera program\u00e1tica.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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