{"id":186952,"date":"2024-01-26T11:00:05","date_gmt":"2024-01-26T10:00:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=186952"},"modified":"2024-01-26T14:56:24","modified_gmt":"2024-01-26T13:56:24","slug":"ia-generativa-impulsara-personalizacion-en-experiencia-de-cliente","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=186952","title":{"rendered":"La IA generativa impulsar\u00e1 la personalizaci\u00f3n en la experiencia de cliente"},"content":{"rendered":"<p><strong>La inteligencia artificial (IA) generativa podr\u00eda impulsar la personalizaci\u00f3n en la gesti\u00f3n de la experiencia de cliente (CX), en un tiempo en el que se continuar\u00e1 invirtiendo en este tipo de tecnolog\u00edas para impulsar el negocio de las empresas l\u00edderes en este terreno.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos del \u00faltimo informe de la plataforma tecnol\u00f3gica Medallia, las empresas enfocadas en el desarrollo de una experiencia de cliente siguen teniendo m\u00e1s probabilidades de crecer en ventas y beneficio que aquellas que no. En concreto, <strong>26 veces m\u00e1s de posibilidades que las rezagadas en lograr un crecimiento anual del 20% y 2,8 veces m\u00e1s de alcanzar sus objetivos financieros y ser percibidas por los empleados como un gran lugar para trabajar.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parte responsable del \u00e9xito de una estrategia de CX se basa en el uso de tecnolog\u00edas centradas en facilitar el desarrollo de dicha estrategia &#8211; de hecho, seg\u00fan datos de Medallia, las l\u00edderes en CX planean invertir de dos a tres veces m\u00e1s que las m\u00e1s rezagadas en tecnolog\u00edas relacionadas con el cliente-.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las herramientas, la <strong>IA generativa<\/strong> podr\u00eda ser de gran ayuda. Seg\u00fan informa Eduardo Crespo, GM &amp; SVP de Reino Unido y Sur EMEA de la firma tecnol\u00f3gica, esta tecnolog\u00eda facilitar\u00e1 la <strong>personalizaci\u00f3n completa de las experiencias<\/strong>, ya que permite personalizar todas las interacciones, desde lo digital hasta la atenci\u00f3n al cliente, con un feedback contin\u00fao que perfecciona los modelos de IA para ofrecer una personalizaci\u00f3n constante y adaptable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, <strong>acelerar\u00e1 la obtenci\u00f3n de informaci\u00f3n<\/strong>, eliminando la complejidad estad\u00edstica y facilitando a los usuarios la obtenci\u00f3n r\u00e1pida de datos. Y <strong>ayudar\u00e1 en la automatizaci\u00f3n de procesos<\/strong>, manteniendo niveles de servicio constantes y reduciendo la rotaci\u00f3n de empleados.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La IA generativa facilitar\u00e1 la personalizaci\u00f3n completa de las experiencias de cliente, mayor rapidez a la hora de obtener datos y una mayor automatizaci\u00f3n de procesos. <\/p>\n","protected":false},"author":29,"featured_media":186954,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[598,2226,50],"class_list":["post-186952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-experiencia-de-cliente","tag-marcas","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La 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