{"id":186862,"date":"2024-01-25T13:15:46","date_gmt":"2024-01-25T12:15:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=186862"},"modified":"2024-01-25T16:50:08","modified_gmt":"2024-01-25T15:50:08","slug":"premios-aebrand-2024-la-lista-corta","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=186862","title":{"rendered":"Premios AEBRAND 2024. La lista corta"},"content":{"rendered":"<p style=\"font-weight: 400;\">De las\u00a0<strong>114 candidaturas<\/strong>\u00a0recibidas, los miembros del jurado han seleccionado\u00a0<strong>27 proyectos finalistas<\/strong>\u00a0que pasan a integrar la Lista Corta de los Premios AEBRAND y que optan a recibir alguno de los galardones en las\u00a0<strong>8 categor\u00edas<\/strong>\u00a0de participaci\u00f3n: Creaci\u00f3n de Nueva Marca, Reposicionamiento de Marca, Impacto Social, Experiencia de Marca, Marca Interna, Marca en Iberoam\u00e9rica, Dise\u00f1o de producto y Packaging e Internacionalizaci\u00f3n de Marca.<\/p>\n<p style=\"font-weight: 400;\">Estos son los proyectos finalistas que componen la<strong>\u00a0Lista Corta:\u00a0<\/strong><\/p>\n<p style=\"font-weight: 400;\"><strong>Creaci\u00f3n de Nueva Marca:<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Iryo, Kings &amp; Queens League, Voltio, We Camp<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Reposicionamiento de Marca:<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Clarel, Europastry, Infecar, LALIGA<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Impacto Social<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Cabify, Grupo Sanitario Ribera, Grupo Social ONCE, Orange<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Experiencia de Marca<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Clarel, LALIGA, Santander SMusic, Santander Jugador 201<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Marca Interna<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>CAF Talent Hub, Mutua Terrassa, Neoris<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Marca en Iberoam\u00e9rica<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Ministerio de Turismo de El Salvador, YOY<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Dise\u00f1o de producto y Packaging:<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Bioma, Brotalic, El Corte Ingl\u00e9s, U Chocolate<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\"><strong>Internacionalizaci\u00f3n de Marca<\/strong><\/p>\n<ul style=\"font-weight: 400;\">\n<li>Atten2<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Cristina Vicedo, presidenta del jurado y de la <a href=\"http:\/\/www.aebrand.org\/\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.aebrand.org&amp;source=gmail&amp;ust=1706267428185000&amp;usg=AOvVaw2H1we_QaJ_aPruwNUl0Dry\">Asociaci\u00f3n Espa\u00f1ola de Branding, <\/a>ha destacado <em>\u201c<\/em>el nivel de excelencia de los casos y la diversidad de candidaturas presentadas, no solo por socios y agencias, tambi\u00e9n por las propias marcas. Positivos indicadores que confirman el nivel de madurez del branding en Espa\u00f1a en todo su conjunto, desde la estrategia hasta la implantaci\u00f3n<em>\u201d.<\/em><\/p>\n<figure id=\"attachment_186866\" aria-describedby=\"caption-attachment-186866\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-186866 size-full\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Premios_AEBRAND_Reunion_Jurado.jpg\" alt=\"\" width=\"800\" height=\"489\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/Premios_AEBRAND_Reunion_Jurado.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/Premios_AEBRAND_Reunion_Jurado-300x183.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/Premios_AEBRAND_Reunion_Jurado-768x469.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/Premios_AEBRAND_Reunion_Jurado-100x61.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/Premios_AEBRAND_Reunion_Jurado-24x15.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/Premios_AEBRAND_Reunion_Jurado-36x22.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/Premios_AEBRAND_Reunion_Jurado-48x29.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/Premios_AEBRAND_Reunion_Jurado-600x367.jpg 600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-186866\" class=\"wp-caption-text\">El jurado de la II edici\u00f3n de los Premios AEBRAND.<\/figcaption><\/figure>\n<p style=\"font-weight: 400;\"><strong>Gala II Premios AEBRAND<\/strong><\/p>\n<p style=\"font-weight: 400;\">La ceremonia de entrega de los premios se llevar\u00e1 a cabo en Madrid, a las 19 horas, en el Auditorio Rafael del Pino, en una gala que estar\u00e1 dirigida por\u00a0<strong>Cristina Vicedo<\/strong>\u00a0y\u00a0<strong>Marc Morillas<\/strong>, en representaci\u00f3n de la Junta de AEBRAND, y conducida por el periodista\u00a0<strong>Sergio Mart\u00edn<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">La transformaci\u00f3n ser\u00e1 el hilo conductor de la gala que contar\u00e1 con la participaci\u00f3n de\u00a0<strong>Carmen Bustos<\/strong>, fundadora y CEO de Soulsight;\u00a0<strong>Pablo Fern\u00e1ndez<\/strong>, cofundador de Clicars;\u00a0<strong>Juan Briz<\/strong>, CCO &amp; CSR Spain de Deutsche Bank; y\u00a0<strong>Doris Casares<\/strong>, CCO de Grupo Iberostar.<\/p>\n<p style=\"font-weight: 400;\">El\u00a0<strong>palmar\u00e9s<\/strong>\u00a0se dar\u00e1 a conocer en la gala. El jurado entregar\u00e1 ocho distinciones y tres reconocimientos de car\u00e1cter especial: el Premio al Talento Joven, Premio a la Trayectoria Profesional y el Gran Premio AEBRAND. La ceremonia de entrega pondr\u00e1 el broche final a la segunda edici\u00f3n de los Premios AEBRAND.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El\u00a0jurado de la segunda edici\u00f3n de los Premios Aebrand, tras reunirse en el hotel ILUNION Alcal\u00e1 Norte, ha anunciado los proyectos finalistas que conforman la lista corta y que optan a alzarse con los oros, platas y bronces que se conceder\u00e1n en la gala del pr\u00f3ximo 8 de febrero en Madrid.<\/p>\n","protected":false},"author":14,"featured_media":186865,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2225],"class_list":["post-186862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premios AEBRAND 2024. 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