{"id":186558,"date":"2024-01-19T11:38:34","date_gmt":"2024-01-19T10:38:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=186558"},"modified":"2024-01-19T11:38:34","modified_gmt":"2024-01-19T10:38:34","slug":"crisis-mar-rojo-reducir-margen-ecommerce","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=186558","title":{"rendered":"La crisis del Mar Rojo podr\u00eda reducir el margen de los ecommerce"},"content":{"rendered":"<p><strong>El conflicto entre Israel y Palestina ha provocado una gran inestabilidad en toda la zona del Mar Rojo, poniendo en jaque al transporte mar\u00edtimo mundial. El Canal de Suez tiene una extensi\u00f3n de 193 kil\u00f3metros y supone alrededor de un 15% del comercio global, ya que comunica el Mar Mediterr\u00e1neo con el Mar Rojo, es decir, Europa y Asia.\u00a0\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Desde el pasado mes de noviembre, una facci\u00f3n armada de Yemen, los hut\u00edes, ha protagonizado ataques a varios buques mercantes y ha amenazado a las navieras que\u00a0 circulan por el Mar Rojo. Todo ello ha provocado que compa\u00f1\u00edas como Maersk, Hapag Lloyd AG, MSC o CMA CGM hayan decidido suspender la navegaci\u00f3n por esta v\u00eda y se han visto obligadas a utilizar la vieja ruta mar\u00edtima que circunvala \u00c1frica. Este cambio conlleva aproximadamente unos<strong> 10 d\u00edas m\u00e1s de trayecto.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este aumento en los d\u00edas de navegaci\u00f3n y en el gasto de combustible se ver\u00e1 reflejado en\u00a0 un incremento en los precios de los productos en Europa. Adem\u00e1s, ya est\u00e1 provocando retrasos en la llegadas de pedidos online provenientes de plataformas asi\u00e1ticas o de ecommerce que trabajan con proveedores asi\u00e1ticos.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explica <strong>Roberto Fumarola<\/strong>, cofundador y CEO de la plataforma de env\u00edos <strong>Qapla<\/strong>, <strong>esta crisis afectar\u00e1 a los ecommerce en este primer semestre, que ver\u00e1n reducidos sus m\u00e1rgenes de beneficio.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSer\u00e1 necesario que busquen alternativas para garantizar el stock y mitigar la reducci\u00f3n de sus m\u00e1rgenes a trav\u00e9s de la optimizaci\u00f3n de su cadena log\u00edstica\u201d, a\u00f1adiendo que las herramientas capaces de controlar el rendimiento de los transportistas, aumentar la selecci\u00f3n de los m\u00e1s eficientes y el seguimiento de los env\u00edos ser\u00e1n de gran ayuda.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Es probable, que si el conflicto contin\u00faa, el transporte por tren y avi\u00f3n tambi\u00e9n se encarezca por el aumento de la demanda; sin embargo la opci\u00f3n de buscar nuevos\u00a0 proveedores m\u00e1s cercanos puede simplificar la log\u00edstica, adem\u00e1s de resultar m\u00e1s\u00a0 sostenible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aunque la situaci\u00f3n suponga un reto, tambi\u00e9n se puede interpretar \u201ccomo una oportunidad para encontrar nuevas soluciones que les permitan mejorar su cadena log\u00edstica, salvaguardando sus m\u00e1rgenes\u201d, concluye Fumarola.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El incremento del n\u00famero de d\u00edas del transporte mar\u00edtimo por los ataques de los hut\u00edes en el Mar Rojo podr\u00eda reducir el margen de beneficio de los ecommerce. <\/p>\n","protected":false},"author":29,"featured_media":186560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2154],"class_list":["post-186558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La crisis del Mar Rojo podr\u00eda reducir el margen de los ecommerce<\/title>\n<meta name=\"description\" content=\"El incremento del n\u00famero de d\u00edas del transporte mar\u00edtimo por los ataques de los hut\u00edes en el Mar Rojo podr\u00eda reducir el margen de beneficio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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