{"id":186322,"date":"2024-01-16T13:44:28","date_gmt":"2024-01-16T12:44:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=186322"},"modified":"2024-01-17T13:44:50","modified_gmt":"2024-01-17T12:44:50","slug":"ikea-visitara-500-hogares-conocer-necesidades-espanoles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=186322","title":{"rendered":"Ikea visitar\u00e1 m\u00e1s de 500 hogares para conocer las necesidades de los espa\u00f1oles"},"content":{"rendered":"<p><strong>Ikea abre el plazo de inscripci\u00f3n p\u00fablicamente por primera vez para recibir candidaturas y agendar a personas que est\u00e9n dispuestas a abrir las puertas de sus casas para conocer de primera mano c\u00f3mo viven y cu\u00e1les son sus necesidades. De esta manera, la compa\u00f1\u00eda busca m\u00e1s de 500 hogares en toda Espa\u00f1a de diferentes perfiles a nivel socio econ\u00f3mico, tipo de vivienda o la situaci\u00f3n familiar. Tras conocer las inquietudes de sus clientes potenciales, la empresa podr\u00e1 aportar soluciones a los problemas identificados.<\/strong><\/p>\n<p>Esta iniciativa de<strong> Ikea<\/strong> no s\u00f3lo consta de visitar los hogares, sino tambi\u00e9n realizar entrevistas a los habitantes para que expliquen sus actividades diarias y las barreras que se encuentran en el camino para realizarlas. Tambi\u00e9n<strong> se procede a analizar c\u00f3mo los hogares de los espa\u00f1oles est\u00e1n afrontando la crisis econ\u00f3mica y c\u00f3mo les condiciona en su d\u00eda a d\u00eda.<\/strong> Las visitas est\u00e1n organizadas por un equipo multidisciplinar de distintos mercados para obtener informaci\u00f3n veraz y comprender la realidad de los espa\u00f1oles. Para los interesados a ofrecer su hogar para que Ikea lo incluya en su agenda de visitas <strong>deben rellenar una serie de datos antes del 31 de enero.<\/strong> La compa\u00f1\u00eda otorgar\u00e1 a los hogares visitados de una tarjeta regalo o producto de Ikea.<\/p>\n<h2>Ikea baja sus precios<\/h2>\n<p>Debido a la situaci\u00f3n generada por la inflaci\u00f3n,<strong> Ikea<\/strong> anunci\u00f3 la inversi\u00f3n de 32 millones de euros en Espa\u00f1a para bajar el precio de 350 referencias, especialmente a los productos m\u00e1s demandados por el consumidor y aquellos que est\u00e1n relacionados con el orden del hogar. Entre el surtido seleccionado se pueden encontrar gamas como <strong>Kallax, Hemnes o Malm.<\/strong> Otras con presencia mayoritaria son <strong>Eket, Kallarp<\/strong> y otras relacionadas con almacenaje y mobiliario de cocina, respectivamente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los interesados a ofrecer su hogar para que Ikea lo incluya en su agenda de visitas deben rellenar una serie de datos antes del 31 de enero.<\/p>\n","protected":false},"author":10966,"featured_media":186324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-186322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea visitar\u00e1 m\u00e1s de 500 hogares 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