{"id":186245,"date":"2024-01-16T11:44:17","date_gmt":"2024-01-16T10:44:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=186245"},"modified":"2024-01-16T11:44:17","modified_gmt":"2024-01-16T10:44:17","slug":"byd-patrocinador-eurocopa-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=186245","title":{"rendered":"BYD, patrocinador oficial y de movilidad de la Eurocopa 2024"},"content":{"rendered":"<p><strong>El fabricante de automoci\u00f3n BYD se ha convertido en el nuevo patrocinador oficial y de movilidad de la UEFA Euro 2024, que se celebrar\u00e1 en Alemania desde el 14 de junio hasta el 14 de julio.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s del acuerdo de patrocinio rubricado entre el organizador de la Eurocopa y BYD, la marca de autom\u00f3viles china &#8211; que ha logrado superar en ventas de veh\u00edculos el\u00e9ctricos a Tesla en el \u00faltimo trimestre de 2023- ser\u00e1 el responsable de ofrecer una serie de veh\u00edculos el\u00e9ctricos a los diferentes <em>stakeholders<\/em> que participan en el torneo, y estar\u00e1 presente en las fan zones organizadas durante la celebraci\u00f3n de los partidos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, en cada pa\u00eds en el que se retransmitir\u00e1 la Eurocopa, la marca china crear\u00e1 una serie de eventos dirigidos a los aficionados para celebrar uno de los campeonatos de f\u00fatbol con m\u00e1s seguidores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha explicado <strong>Michael Shu<\/strong>, director general de <strong>BYD Europa<\/strong>, el acuerdo de patrocinio con la UEFA Euro 2024 \u201cnos permitir\u00e1 mostrar nuestros \u00faltimos avances en veh\u00edculos el\u00e9ctricos a una audiencia de gran alcance. De manera significativa, el acuerdo subraya el compromiso de la marca BYD de reducir las emisiones de carbono para un futuro m\u00e1s verde, para el que la UEFA Euro 2024 proporcionar\u00e1 una voz influyente\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con <strong>Guy-Laurent Epstein<\/strong>, director de marketing de la<strong> UEFA<\/strong>, \u201cel acuerdo se alinea perfectamente con la visi\u00f3n de la UEFA de promover un campeonato europeo m\u00e1s verde y sostenible al fusionar la emoci\u00f3n del f\u00fatbol y el compromiso de la UEFA para ser responsable a nivel ambiental\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>BYD sucede as\u00ed a Volkswagen, fabricante patrocinador de la Eurocopa 2020<\/strong>, celebrado un a\u00f1o m\u00e1s tarde a causa de la COVID.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BYD ha firmado un acuerdo de patrocinio con la UEFA y ser\u00e1 patrocinador oficial y de movilidad de la competici\u00f3n, que se celebrar\u00e1 en Alemania el pr\u00f3ximo verano. <\/p>\n","protected":false},"author":29,"featured_media":186248,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6430],"tags":[2226],"class_list":["post-186245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-patrocinio-deportivo","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BYD, patrocinador oficial y de movilidad de la Eurocopa 2024<\/title>\n<meta name=\"description\" content=\"BYD ha firmado un acuerdo de patrocinio con la UEFA y ser\u00e1 patrocinador oficial y de movilidad de la competici\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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