{"id":186198,"date":"2024-01-15T17:15:39","date_gmt":"2024-01-15T16:15:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=186198"},"modified":"2024-01-15T17:15:39","modified_gmt":"2024-01-15T16:15:39","slug":"conoce-jurado-premios-bcma-2023","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=186198","title":{"rendered":"Conoce el jurado de los Premios BCMA 2023"},"content":{"rendered":"<p><strong>El jurado de los Premios BCMA 2023 est\u00e1 formado por 17 profesionales expertos en comunicaci\u00f3n y referentes en el sector, tanto en el terreno de las agencias, como los anunciantes, las productoras, as\u00ed como los medios y las asociaciones de la talla de IAB y AEA.\u00a0Presidido por Cristina Barbosa, Chairwoman de Ogilvy Spain y presidenta de BCMA Spain, el jurado estar\u00e1 constituido adem\u00e1s por:<\/strong><\/p>\n<p><strong>Macarena Rey<\/strong>, CEO de Shine Iberia, Lucas Paulino, director creativo ejecutivo y socio fundador de el <strong>Ruso de Rocky<\/strong> , <strong>Hernan Zin<\/strong>, CEO grupo<em> Wow Land, <\/em><strong>\u00cdcaro Moyano<\/strong>, <em>chief strategy officer<\/em> en GroupM, <strong>Susana Ugidos<\/strong>, <em>head of MarCom<\/em> Renault, <em>Alpine &amp; Mobilize, <\/em><strong>Jorge Madrid,<\/strong> director de Cond\u00e9 Nast Commercial Creative en Espa\u00f1a,<strong> Marta Caballero<\/strong>, <em>branded content manager<\/em> en<strong> Banco Santander<\/strong>, <strong>Uri Fernandez<\/strong>,<em> executive creative director<\/em> en <strong>Fuego Camina Conmigo<\/strong>,<strong> Mar Abad<\/strong>, cofundadora de <strong>El Extraordinario<\/strong>, <strong>I\u00f1igo de Luis<\/strong>,<em> head of strategy<\/em> en <strong>Arena Media<\/strong>, <strong>Armele Massa<\/strong>, <em>brand partnership manager<\/em><strong> Iberia de Warner Discovery,<\/strong> <strong>Ghayth Fawzat,<\/strong> director creativo en Mediabrands Content Studio, Baldiri Ros,<strong> executive creative director<\/strong> en<strong> Be a lion<\/strong>, <strong>Cristina Villaroya<\/strong>, <em>digital &amp; media strategy director<\/em> en BBVA Spain, <strong>Clara Valle<\/strong>, El Terrat, y finalmente, <strong>Silvia Bajo<\/strong>, directora General de la<strong> AEA.<\/strong><\/p>\n<p>La primera reuni\u00f3n del jurado en los<strong> Premios BCMA 2023<\/strong> tendr\u00e1 lugar a finales de enero cuando finalice el per\u00edodo de inscripci\u00f3n de proyectos. De esta deliberaci\u00f3n saldr\u00e1n los nominados como finalistas y el ganador de cada una de las categor\u00edas. Entre los ganadores se escoger\u00e1 el <strong>Gran Premio al Mejor Proyecto<\/strong> de <em>branded content<\/em> de 2023. <strong>La cuarta edici\u00f3n de los premios reconoce tambi\u00e9n la mejor idea original de <em>branded content<\/em>, la mejor <em>branded content<\/em> audiovisual, la mejor<em> branded content<\/em> editorial, la mejor <em>branden content<\/em> sonoro y la mejor<em> branded content<\/em> experiencial.\u00a0<\/strong><\/p>\n<p>Las <strong>bases legales de los premios est\u00e1n disponibles en la p\u00e1gina web de la Asociaci\u00f3n<\/strong> y la inscripci\u00f3n deber\u00e1 realizarse a trav\u00e9s de<a href=\"https:\/\/bcma.koolfest.com\">https:\/\/bcma.koolfest.com<\/a> donde las inscripciones permanecer\u00e1n abiertas <strong>hasta el 1 de febrero de 2024.<\/strong> El precio de los proyectos inscritos (200 euros para socios y 250 euros para no socios) se ver\u00e1 reducido en un 20% en aquellos proyectos que se inscriban en m\u00e1s de una categor\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las inscripciones a estas premiaciones permanecer\u00e1n abiertas hasta el 1 de febrero de 2024.<\/p>\n","protected":false},"author":10966,"featured_media":186199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2398],"class_list":["post-186198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conoce el jurado formado por 17 profesionales de los Premios BCMA 2023<\/title>\n<meta name=\"description\" content=\"Las inscripciones a estas premiaciones permanecer\u00e1n abiertas hasta el 1 de febrero de 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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