{"id":186192,"date":"2024-01-15T16:12:33","date_gmt":"2024-01-15T15:12:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=186192"},"modified":"2024-01-15T16:12:33","modified_gmt":"2024-01-15T15:12:33","slug":"tanqueray-0-0-ilumina-schweppes-callao","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=186192","title":{"rendered":"Un \u00abgin tonic\u00bb en Callao. La combinaci\u00f3n entre Tanqueray 0.0% y el edificio Schweppes"},"content":{"rendered":"<p><strong>Con m\u00e1s de cincuenta a\u00f1os de historia, el m\u00edtico letrero de Schweppes en el edificio Carri\u00f3n de la plaza madrile\u00f1a de Callao ha dado pie a acontecimientos memorables y acciones que han dejado boquiabiertos a las personas que paseaban por all\u00ed. La \u00faltima novedad ha estado protagonizada por la marca Tanqueray 0.0%, la misma que ha utilizado el icono de la ciudad para a\u00f1adirle un<em> cocktail<\/em> gigante que ha causado el asombro de los visitantes al epicentro de la ciudad.<\/strong><\/p>\n<p>Para conseguir la acci\u00f3n que simula una botella gigante verti\u00e9ndose en pleno cartel de<strong> Schweppes<\/strong> y otorgar un cambio de color al verde caracter\u00edstico de Tanqueray 0.0% mediante un helic\u00f3ptero encargado de llevar el huelo, Tanqueray 0.0%<strong> ha contado con la tecnolog\u00eda CGI (im\u00e1genes creadas por ordenador) y la ayuda de la Inteligencia Artificial.<\/strong> La finalidad ha sido crear un v\u00eddeo en el que pareciera que la botella est\u00e1 ah\u00ed, verti\u00e9ndose en pleno letrero de la Gran V\u00eda madrile\u00f1a.<\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl luminoso de Gran V\u00eda nos echaba de menos\u00bb<\/span><span style=\"font-weight: 400;\">, bromea <strong>\u00darsula Mej\u00eda-Melgar<\/strong>, directora de marketing de Diageo para el sur de Europa, quien a\u00f1ade:<\/span><span style=\"font-weight: 400;\">\u00abTanqueray 0.0% es una marca que apuesta por la innovaci\u00f3n y est\u00e1 acci\u00f3n de<em> Fake Out Of Home<\/em> encaja perfectamente con nuestros valores en la b\u00fasqueda constante de la excelencia desafiando el estatus quo\u201d<\/span><span style=\"font-weight: 400;\">. La uni\u00f3n con la marca de ginebra ha dado paso a una acci\u00f3n original e innovadora que ha contado con la <strong>agencia de medios PHD y la agencia de comunicaci\u00f3n Lastlap.<\/strong><\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Tanqueray 0.0% llega a la Gran V\u00eda madrile\u00f1a con una acci\u00f3n innovadora\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/P6c68rcE73w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tanqueray 0.0% ha contado con la tecnolog\u00eda CGI (im\u00e1genes creadas por ordenador) y la ayuda de la Inteligencia Artificial. <\/p>\n","protected":false},"author":10966,"featured_media":186197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-186192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Una botella Tanqueray 0.0% ilumina el m\u00edtico edificio Schweppes de Callao<\/title>\n<meta name=\"description\" content=\"Tanqueray 0.0% ha contado con la tecnolog\u00eda CGI (im\u00e1genes creadas por ordenador) y la ayuda de la Inteligencia Artificial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=186192\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Una botella Tanqueray 0.0% ilumina el m\u00edtico edificio Schweppes de Callao\" \/>\n<meta property=\"og:description\" content=\"Tanqueray 0.0% ha contado con la tecnolog\u00eda CGI (im\u00e1genes creadas por ordenador) y la ayuda de la Inteligencia Artificial.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=186192\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-15T15:12:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Tanqueray-0.0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=186192#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=186192\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Un \u00abgin tonic\u00bb en Callao. 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