{"id":185800,"date":"2024-01-09T13:45:05","date_gmt":"2024-01-09T12:45:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=185800"},"modified":"2024-01-09T16:21:47","modified_gmt":"2024-01-09T15:21:47","slug":"cinfa-estrena-nuevo-packaing-para-su-gama-de-medicamentos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=185800","title":{"rendered":"Cinfa estrena nuevo packaging para su gama de medicamentos"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda Cinfa ha puesto en marcha la campa\u00f1a de marketing directo &#8216;Cambiamos para ayudarte&#8217;, para dar a conocer el nuevo packaging de su gama de medicamentos con receta.\u00a0<\/strong><\/p>\n<p>Realizada por <strong>Ogilvy Barcelona<\/strong>, esta acci\u00f3n pone en valor la renovaci\u00f3n llevada a cabor por la compa\u00f1\u00eda que tiene como objetivo cubrir las necesidades de los farmac\u00e9uticos y sus pacientes.<\/p>\n<p>Para comunicar el proceso de cambio del packaging, se han creado piezas para presentar el proyecto en la <strong>convenci\u00f3n de ventas<\/strong> y tambi\u00e9n materiales de apoyo para las v<strong>isitas a las farmacias,<\/strong> as\u00ed como <strong>emailings y marketing directo<\/strong> dirigido al farmac\u00e9utico.<\/p>\n<p>En esta acci\u00f3n \u201cse ha comunicado la introducci\u00f3n de un innovador packaging, con el que Cinfa pretende facilitarles la dispensaci\u00f3n del medicamento, as\u00ed como mejorar la adherencia al tratamiento por parte del paciente\u201d, ha indicado Gemma Gutierrez, <em>managing director<\/em> de Ogilvy Barcelona.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-185803\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/cinfa-2-.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/cinfa-2-.jpg 800w, https:\/\/ipmark.com\/wp-content\/uploads\/cinfa-2--300x167.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/cinfa-2--768x427.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/cinfa-2--100x56.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/cinfa-2--24x13.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/cinfa-2--36x20.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/cinfa-2--48x27.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/cinfa-2--600x334.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ogilvy Barcelona se ha encargado de la campa\u00f1a promocional del nuevo packaging, &#8216;Cambiamos para ayudarte&#8217;.<\/p>\n","protected":false},"author":30,"featured_media":185802,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114,2227],"class_list":["post-185800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cinfa estrena nuevo packaing para su gama de medicamentos<\/title>\n<meta name=\"description\" content=\"La agencia Ogilvy Barcelona se ha encargado de la campa\u00f1a promocional del nuevo packaging, &#039;Cambiamos para ayudarte&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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