{"id":185762,"date":"2024-01-09T11:39:44","date_gmt":"2024-01-09T10:39:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=185762"},"modified":"2024-01-09T16:25:02","modified_gmt":"2024-01-09T15:25:02","slug":"abraza-todo-lo-que-eres-primera-campana-netflix-2024","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=185762","title":{"rendered":"&#8216;Abraza todo lo que eres&#8217;, la primera campa\u00f1a de Netflix en 2024"},"content":{"rendered":"<p><strong>Al pulsar el bot\u00f3n de Netflix para ver alguno de los contenidos de su parrilla aparece la pregunta \u00ab\u00bfQui\u00e9n eres?\u00bb, al igual que en el spot dirigido por Juan Cabral. El primer anuncio de la plataforma de streaming cuenta la historia de Norma, una mujer que ve la pregunta en su televisi\u00f3n y empieza a dudar sobre qui\u00e9n es realmente. La campa\u00f1a ha sido producida por MJZ y dirigida por Cabral, creador de anuncios importantes como Gorilla, Cadbury o Balls de Sony. La direcci\u00f3n de fotograf\u00eda est\u00e1 en manos de Javier Juli\u00e1, conocido por largometrajes como \u00abArgentina 1985\u00bb.<\/strong><\/p>\n<p><strong><em>Abraza todo lo que eres<\/em><\/strong> es el t\u00edtulo del anuncio de <strong>Netflix<\/strong>\u00a0 desarrollado por la agencia <strong>David Madrid<\/strong> en el que<strong> Norma<\/strong> hace la siguiente reflexi\u00f3n: \u201c\u00bfSoy la que se levanta queriendo ver cine h\u00fangaro o la que no se pierde ni uno de los <em>realities<\/em> de gente poni\u00e9ndose los cuernos en la playa?\u201d. De aqu\u00ed surge un anuncio que da el mensaje de que el abrazo de Norma lleva consigo las diferentes normas. \u201cRodar con Juan es siempre un privilegio. Su visi\u00f3n del concepto y su manera de contar la historia aportaron much\u00edsimo al proyecto, como suele pasar cada vez que nos juntamos\u201d, comenta<strong> Pancho Cassis<\/strong>, socio y director creativo global de <strong>David Madrid.<\/strong><\/p>\n<p>\u201cQue toda la campa\u00f1a salga de algo tan caracter\u00edstico de Netflix como la pregunta de \u00bfQui\u00e9n eres? es algo que nos enamor\u00f3 desde el principio. Esas infinitas personalidades contradictorias que todos llevamos dentro son la excusa perfecta para hablar de la infinidad de contenido interesante que tiene la plataforma\u201d, agrega<strong> Saulo Rocha,<\/strong> director creativo ejecutivo de <strong>David Madrid<\/strong>. El spot se estren\u00f3 en televisi\u00f3n este 8 de enero, y es el punto de partida de<em> Abraza todo lo que eres<\/em>, la nueva campa\u00f1a de <strong>Netflix<\/strong> en la que nos habla de las contradicciones humanas y del papel de la plataforma como remedio a estas contradicciones gracias a su amplia variedad en sus contenidos.<\/p>\n<p><iframe loading=\"lazy\" title=\"Abraza todo lo que eres | 2024 | Netflix Espa\u00f1a\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/NT5PvRyOMWs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a de Netflix pone el foco en la pregunta &#8216;\u00bfQui\u00e9n eres?&#8217;, mostrado al pulsar el bot\u00f3n para acceder a la plataforma. <\/p>\n","protected":false},"author":10966,"featured_media":185772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2184,2114,194],"class_list":["post-185762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencias","tag-creatividad","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;Abraza todo lo que eres&#039;, la primera campa\u00f1a de Netflix en 2024<\/title>\n<meta name=\"description\" content=\"La nueva campa\u00f1a de Netflix pone el foco en la pregunta &#039;\u00bfQui\u00e9n eres?&#039;, mostrado al pulsar el bot\u00f3n para acceder a la plataforma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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