{"id":185694,"date":"2024-01-08T13:02:57","date_gmt":"2024-01-08T12:02:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=185694"},"modified":"2024-01-08T14:59:14","modified_gmt":"2024-01-08T13:59:14","slug":"blue-banana-cierra-2023-con-mas-ventas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=185694","title":{"rendered":"Blue Banana cierra 2023 con un 52% m\u00e1s de ventas"},"content":{"rendered":"<p><strong>Blue Banana ha cerrado su ejercicio 2023 con resultados positivos. La firma de moda ha logrado aumentar sus ventas un 52%, posicionando su facturaci\u00f3n en los 19,32 millones de euros, frente a los 12,7 millones registrados un a\u00f1o antes.\u00a0<\/strong> <span style=\"font-weight: 400;\">Seg\u00fan ha informado la compa\u00f1\u00eda a trav\u00e9s de un comunicado,<strong> un 43% de las ventas se han producido en su red de tiendas f\u00edsicas<\/strong>, que en 2023 sum\u00f3 un total de 23 establecimientos, tras haber inaugurado el a\u00f1o pasado tiendas en C\u00f3rdoba, Vigo y Santander. Un 13% de las ventas corresponden a los corners de El Corte Ingl\u00e9s.\u00a0<\/span> <span style=\"font-weight: 400;\">El canal online, por su parte, ha contribuido con el 38% de las ventas, y el 6% restante procede de otros canales.\u00a0<\/span> <span style=\"font-weight: 400;\">Acompa\u00f1ado a las ventas, el n\u00famero de empleados. <strong>La firma de la X ha cerrado 2023 con un total de 181 trabajadores entre personal de tienda y las oficinas de Madrid y Barcelona, 73 empleados m\u00e1s que a comienzos del pasado a\u00f1o<\/strong>, cuando contaban con 108 trabajadores.\u00a0<\/span> <span style=\"font-weight: 400;\">\u201cEn un momento en que la atracci\u00f3n de talento es tan complicada, hemos logrado crecer m\u00e1s que nunca\u201d, ha se\u00f1alado al respecto <strong>Nacho Rivera<\/strong>, co-CEO de <strong>Blue Banana<\/strong>. \u201cContratar a 73 nuevas personas que apuestan por el proyecto y que te ayudan a hacerlo crecer es de nuestras mayores satisfacciones. Queremos crear una estructura s\u00f3lida apostando por la promoci\u00f3n interna y el bienestar de nuestro equipo\u201d.\u00a0<\/span> <span style=\"font-weight: 400;\">De cara al pr\u00f3ximo a\u00f1o, la compa\u00f1\u00eda aspira a ampliar sus puntos de venta tanto en Espa\u00f1a como en Europa y LATAM. Sus prendas <strong>llegar\u00e1n a Ciudad de M\u00e9xico en las pr\u00f3ximas semanas y m\u00e1s adelante, a tiendas multimarca de Italia y Alemania.<\/strong> A este respecto, la marca ya est\u00e1 presente a trav\u00e9s de estos establecimientos en Canarias, Ceuta, Melilla, Portugal, Uruguay, Andorra y Puerto Rico.\u00a0<\/span> <span style=\"font-weight: 400;\">Tambi\u00e9n planea inaugurar siete nuevas tiendas propias en Espa\u00f1a, adem\u00e1s de seguir creciendo de la mano de El Corte Ingl\u00e9s, con el objetivo de cerrar el nuevo a\u00f1o con una facturaci\u00f3n de 28 millones de euros.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La firma de moda Blue Banana cierra su ejercicio 2023 con una facturaci\u00f3n de 19,32 millones de euros frente a los 12,7 millones de 2022. <\/p>\n","protected":false},"author":29,"featured_media":185696,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2154],"class_list":["post-185694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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