{"id":185541,"date":"2024-01-03T13:33:03","date_gmt":"2024-01-03T12:33:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=185541"},"modified":"2024-01-03T13:33:03","modified_gmt":"2024-01-03T12:33:03","slug":"the-body-shop-primera-marca-belleza-100-productos-veganos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=185541","title":{"rendered":"The Body Shop. Primera marca global en conseguir el 100% de f\u00f3rmulas veganas en todas sus gamas"},"content":{"rendered":"<p><strong>Certificada por The Vegan Society, The Body Shop es la primera marca de belleza global que consigue el 100% de la f\u00f3rmula vegana en todas las gamas de sus productos. Este hecho incluye el cuidado de la piel, el cuerpo, cabello, maquillaje y fragancias. De esta manera, el minorista de belleza logra su objetivo de 2021 en un a\u00f1o el que le quedaba un 40% al alcanzar el 60% de productos veganos.\u00a0<\/strong><\/p>\n<p>Esta lucha contra la crueldad hacia los animales ha sido perseguida durante d\u00e9cadas por<strong> The Body Shop<\/strong>, marca que en 1989 se convirti\u00f3 en la primera minorista de belleza que hizo campa\u00f1a contra las pruebas de cosm\u00e9ticos con animales. M\u00e1s de 30 a\u00f1os despu\u00e9s, <strong>la marca logra el 100% de sus productos veganos<\/strong> sin tener que recurrir al sufrimiento de los animales. <strong>Este hecho prev\u00e9 un crecimiento de la cosm\u00e9tica vegana entre 2023 y 2028 alcanzando este \u00faltimo a\u00f1o\u00a0 los 24.000 millones de d\u00f3lares.<\/strong><\/p>\n<p>No obstante, ya en la actualidad,<strong> uno de cada diez j\u00f3venes afirman que el producto que compren debe ser vegano<\/strong>, consider\u00e1ndolo un factor positivo en sus decisiones de compra en los sectores de la salud y la belleza. \u00abEste ha sido un proyecto enorme que muestra el compromiso y dedicaci\u00f3n a la belleza vegana por parte de<strong> The Body Shop.<\/strong> Esperamos que inspire a que otras marcas de belleza reduzcan el uso y explotaci\u00f3n animal en toda la industria\u00bb, declara <strong>Chantelle Adkins,<\/strong> directora de desarrollo de negocios de <strong>The Vegan Society.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este hecho prev\u00e9 un crecimiento de la cosm\u00e9tica vegana entre 2023 y 2028 alcanzando este \u00faltimo a\u00f1o\u00a0 los 24.000 millones de d\u00f3lares.<\/p>\n","protected":false},"author":10966,"featured_media":185544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341,6067],"class_list":["post-185541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Body Shop, primera marca de belleza de productos veganos al 100%<\/title>\n<meta name=\"description\" content=\"Este hecho prev\u00e9 un crecimiento de la cosm\u00e9tica vegana entre 2023 y 2028 alcanzando este \u00faltimo a\u00f1o\u00a0 los 24.000 millones de d\u00f3lares.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=185541\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Body Shop, primera marca de belleza de productos veganos al 100%\" \/>\n<meta property=\"og:description\" content=\"Este hecho prev\u00e9 un crecimiento de la cosm\u00e9tica vegana entre 2023 y 2028 alcanzando este \u00faltimo a\u00f1o\u00a0 los 24.000 millones de d\u00f3lares.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=185541\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-03T12:33:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/the-body-shop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185541#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185541\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"The Body Shop. Primera marca global en conseguir el 100% de f\u00f3rmulas veganas en todas sus gamas\",\"datePublished\":\"2024-01-03T12:33:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185541\"},\"wordCount\":269,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185541#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/the-body-shop.jpg\",\"keywords\":[\"publicidad\",\"sostenibilidad\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185541\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=185541\",\"name\":\"The Body Shop, primera marca de belleza de productos veganos al 100%\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185541#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185541#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/the-body-shop.jpg\",\"datePublished\":\"2024-01-03T12:33:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"description\":\"Este hecho prev\u00e9 un crecimiento de la cosm\u00e9tica vegana entre 2023 y 2028 alcanzando este \u00faltimo a\u00f1o\u00a0 los 24.000 millones de d\u00f3lares.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185541#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=185541\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185541#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/the-body-shop.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/the-body-shop.jpg\",\"width\":1140,\"height\":635,\"caption\":\"The Body Shop logra que el 100% de sus productos sean veganos\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185541#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Body Shop. Primera marca global en conseguir el 100% de f\u00f3rmulas veganas en todas sus gamas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\",\"name\":\"Patricia Fern\u00e1ndez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g\",\"caption\":\"Patricia Fern\u00e1ndez\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=10966\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Body Shop, primera marca de belleza de productos veganos al 100%","description":"Este hecho prev\u00e9 un crecimiento de la cosm\u00e9tica vegana entre 2023 y 2028 alcanzando este \u00faltimo a\u00f1o\u00a0 los 24.000 millones de d\u00f3lares.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=185541","og_locale":"es_ES","og_type":"article","og_title":"The Body Shop, primera marca de belleza de productos veganos al 100%","og_description":"Este hecho prev\u00e9 un crecimiento de la cosm\u00e9tica vegana entre 2023 y 2028 alcanzando este \u00faltimo a\u00f1o\u00a0 los 24.000 millones de d\u00f3lares.","og_url":"https:\/\/ipmark.com\/?p=185541","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2024-01-03T12:33:03+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/the-body-shop.jpg","type":"image\/jpeg"}],"author":"Patricia Fern\u00e1ndez","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Patricia Fern\u00e1ndez","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=185541#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=185541"},"author":{"name":"Patricia Fern\u00e1ndez","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"headline":"The Body Shop. Primera marca global en conseguir el 100% de f\u00f3rmulas veganas en todas sus gamas","datePublished":"2024-01-03T12:33:03+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=185541"},"wordCount":269,"image":{"@id":"https:\/\/ipmark.com\/?p=185541#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/the-body-shop.jpg","keywords":["publicidad","sostenibilidad"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=185541","url":"https:\/\/ipmark.com\/?p=185541","name":"The Body Shop, primera marca de belleza de productos veganos al 100%","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=185541#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=185541#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/the-body-shop.jpg","datePublished":"2024-01-03T12:33:03+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f"},"description":"Este hecho prev\u00e9 un crecimiento de la cosm\u00e9tica vegana entre 2023 y 2028 alcanzando este \u00faltimo a\u00f1o\u00a0 los 24.000 millones de d\u00f3lares.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=185541#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=185541"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=185541#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/the-body-shop.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/the-body-shop.jpg","width":1140,"height":635,"caption":"The Body Shop logra que el 100% de sus productos sean veganos"},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=185541#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"The Body Shop. Primera marca global en conseguir el 100% de f\u00f3rmulas veganas en todas sus gamas"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/ec8788ab6d1c2cb2791461de5417a21f","name":"Patricia Fern\u00e1ndez","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3b77284403c65a1efabda3a8d22258cf283668547fee0ec82ae2a2a18b8ffded?s=96&d=mm&r=g","caption":"Patricia Fern\u00e1ndez"},"url":"https:\/\/ipmark.com\/?author=10966"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/185541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/10966"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=185541"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/185541\/revisions"}],"predecessor-version":[{"id":185547,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/185541\/revisions\/185547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/185544"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=185541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=185541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=185541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}