{"id":185532,"date":"2024-01-03T12:51:32","date_gmt":"2024-01-03T11:51:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=185532"},"modified":"2024-01-03T12:51:32","modified_gmt":"2024-01-03T11:51:32","slug":"audi-presenta-primer-coche-futuro-scalextric","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=185532","title":{"rendered":"&#8216;Play With The Future&#8217;. Audi lanza el primer coche del futuro de Scalextric"},"content":{"rendered":"<p><strong>Audi demuestra su visi\u00f3n de la movilidad del futuro y se une a Scalextric para formar una iniciativa denominada <em>Play With The Future<\/em> que ha sido posible gracias a la colaboraci\u00f3n de ambas marcas junto a la agencia creativa DDB como propulsora del dise\u00f1o y la producci\u00f3n de 40 unidades exclusivas. Los modelos de colecci\u00f3n han estado disponibles para los seguidores de ambas marcas a trav\u00e9s de las plataformas de redes sociales.\u00a0<\/strong><\/p>\n<p>El coche, replicado con precisi\u00f3n del prototipo original, fue creado en estrecha colaboraci\u00f3n con expertos de <strong>Scalextric,<\/strong> utilizando avanzadas t\u00e9cnicas de impresi\u00f3n 3D. Cada una de las <strong>40 <\/strong><strong>unidades<\/strong> fue pintada a mano para garantizar cada detalle y convertir al veh\u00edculo en una pieza \u00fanica. La exclusividad ha permitido que los fans de Scalextric puedan adquirir este modelo a trav\u00e9s de una participaci\u00f3n en las redes sociales de<strong> Audi.\u00a0<\/strong><\/p>\n<p>\u00abLos coches Audi de Scalextric son parte integral de la infancia de los seguidores de ambas marcas. Era fundamental para nosotros conectar con ese componente m\u00e1s sentimental. Cada una de las 40 unidades producidas, debido a su exclusividad, tiene el potencial de convertirse en un objeto de colecci\u00f3n muy especial en el futuro\u00bb, comentan <strong>Laura Bol\u00f3n y Guille Ram\u00edrez<\/strong>, directores creativos de<strong> DDB<\/strong>. Esta iniciativa ha permitido que <strong>del 14 al 28 de diciembre, la participaci\u00f3n en Instagram y TikTok superara las expectativas al conseguir m\u00e1s de 4.600 comentarios.<\/strong> Este hecho ha permitido un crecimiento en la comunidad de Audi, multiplicada x12 en las semanas de la acci\u00f3n de marketing. <strong>M\u00e1s de 13,5 millones de visualizaciones se consiguieron entre Youtube, Instagram y TikTok en esas dos semanas.<\/strong><\/p>\n<p>De esta manera, <strong>DDB<\/strong> ha demostrado, una vez, m\u00e1s su capacidad para desarrollar campa\u00f1as de gran impacto en redes sociales para <strong>Audi.<\/strong> Despu\u00e9s del \u00e9xito de la hist\u00f3rica acci\u00f3n que llen\u00f3 de<br \/>\nmensajes positivos el coche del <strong>Dakar<\/strong> del piloto <strong>Carlos Sainz<\/strong>, la agencia creativa ha reafirmado su entendimiento con Audi, con la finalidad de crear iniciativas que establecen conexiones \u00fanicas entre los fans y la marca.<\/p>\n<p><iframe loading=\"lazy\" title=\"El coche del futuro de Audi y Scalextric\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/4SjNXAkfCJo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La colaboraci\u00f3n de ambas marcas junto a la agencia creativa DDB ha dado paso a la producci\u00f3n de 40 unidades exclusivas de este producto.<\/p>\n","protected":false},"author":10966,"featured_media":185533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2184,6470],"class_list":["post-185532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-agencias","tag-anuncio"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audi presenta el primer coche del futuro de Scalextric<\/title>\n<meta name=\"description\" content=\"La colaboraci\u00f3n de ambas marcas junto a la agencia creativa DDB ha dado paso a la producci\u00f3n de 40 unidades exclusivas de este producto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=185532\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audi presenta el primer coche del futuro de Scalextric\" \/>\n<meta property=\"og:description\" content=\"La colaboraci\u00f3n de ambas marcas junto a la agencia creativa DDB ha dado paso a la producci\u00f3n de 40 unidades exclusivas de este producto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=185532\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-03T11:51:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/coche-del-futuro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185532#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=185532\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"&#8216;Play With The Future&#8217;. 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