{"id":185509,"date":"2024-01-03T12:43:29","date_gmt":"2024-01-03T11:43:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=185509"},"modified":"2024-01-04T10:32:21","modified_gmt":"2024-01-04T09:32:21","slug":"zara-tienda-buscada-espanoles-previamente-rebajas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=185509","title":{"rendered":"Zara, la tienda m\u00e1s buscada por los espa\u00f1oles en los d\u00edas previos a las rebajas"},"content":{"rendered":"<p><strong>El comienzo del nuevo a\u00f1o y la cercan\u00eda del d\u00eda de los Reyes Magos traen consigo oportunidades que en el sector textil no pasan desapercibidas, con los descuentos de invierno. Aunque las\u00a0 tradicionales rebajas dan el pistoletazo de salida el 7 de enero, algunas tiendas como Cortefiel y H&amp;M empezaron a rebajar sus precios el pasado 28 de diciembre.\u00a0 Sin embargo, Zara ha sido la tienda m\u00e1s buscada en Google por los usuarios espa\u00f1oles en los d\u00edas previos.<\/strong><\/p>\n<p>Estos datos han sido facilitados por <strong>Eskimoz.<\/strong> La agencia especializada en SEO se ha basado en el an\u00e1lisis de b\u00fasquedas recientes en la web para confirmar que <strong>Zara<\/strong> sobresale como la tienda que mayor inter\u00e9s genera en los compradores espa\u00f1oles con 40.500 b\u00fasquedas, seguida de <strong>El Corte Ingl\u00e9s (18.100)\u00a0 y Cortefiel (14.800)<\/strong>. \u201cLas estrategias de las tiendas para ganar la batalla online comenz\u00f3 hace d\u00edas, antes de que salieran los descuentos\u201d, explica <strong>Maxence Marius<\/strong>, director general de la agencia Eskimoz en Espa\u00f1a.<\/p>\n<p>Tambi\u00e9n sobresalen tiendas de la talla de Mango y Oysho que est\u00e1n por encima de las 12.100 b\u00fasquedas, las de Bimba y Lola con pr\u00e1cticamente 10.000. Por su parte, tiendas como Desigual, Leftis, Massimo Dutti, Parfois, Sfera y Women Secret se quedan en torno a las 8.100, mientras que Adolfo Dom\u00ednguez, Mayoral y el portal Zalando rozan las 6.600 b\u00fasquedas.<\/p>\n<p>En esta l\u00ednea, cabe mencionar que el universo<strong><em> e-commerce<\/em> sigue creciendo en Espa\u00f1a por encima de los 60.000 millones de euros de facturaci\u00f3n anual<\/strong> ocasionando la confianza en la compra online. Todo esto ocasiona que sea necesaria una mayor atracci\u00f3n online. A Internet no s\u00f3lo se recurren para compras online, sino tambi\u00e9n para analizar un producto, un comportamiento de los consumidores que se encuentra como una de las principales fuentes de atenci\u00f3n del sector. A modo de conclusi\u00f3n, este a\u00f1o la campa\u00f1a de Navidad y el per\u00edodo de rebajas han generado un\u00a0 aumento de empleo del 40%, seg\u00fan <strong>Infojobs.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s, el universo e-commerce sigue creciendo en Espa\u00f1a por encima de los 60.000 millones de euros de facturaci\u00f3n anual ocasionando la confianza en la compra online.<\/p>\n","protected":false},"author":10966,"featured_media":185514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2154,2341],"class_list":["post-185509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-ecommerce","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zara, la tienda 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