{"id":185083,"date":"2023-12-22T12:01:37","date_gmt":"2023-12-22T11:01:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=185083"},"modified":"2023-12-22T13:28:27","modified_gmt":"2023-12-22T12:28:27","slug":"ayuntamiento-de-madrid-lidero-la-inversion-publicitaria-digital-en-noviembre","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=185083","title":{"rendered":"El Ayuntamiento de Madrid lider\u00f3 la inversi\u00f3n publicitaria digital en noviembre"},"content":{"rendered":"<p><b>El Ayuntamiento de Madrid (2,8%), El Corte Ingl\u00e9s (2,1%) y Amazon (2%) han sido las marcas que m\u00e1s han invertido en publicidad digital en noviembre, en nuestro pa\u00eds. En el top 5, tambi\u00e9n se encuentran IKEA y Audi, con porcentajes similares por debajo del 2%.<\/b><\/p>\n<p><iframe loading=\"lazy\" title=\"La alegr\u00eda de compartir | Amazon\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jc5JMwjyvvA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de Arce Media, <\/span><b>YouTube <\/b><span style=\"font-weight: 400;\">fue el principal destino publicitario de los anunciantes en el mes de noviembre, seguido de Facebook que en octubre fue el principal site. En tercer, cuarto y quinto lugar, el diario <\/span><b><i>Marca, El Pa\u00eds<\/i><\/b><b> y<\/b><b><i> El Mundo,<\/i><\/b><span style=\"font-weight: 400;\"> respectivamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La principal compra fue <\/span><b>directa<\/b><span style=\"font-weight: 400;\">, con el 73,27% de las acciones realizadas en este mes, mientras que la publicidad <\/span><b>program\u00e1tica <\/b><span style=\"font-weight: 400;\">acapara el 26,73%.\u00a0 Display vuelve a ser el formato preferido por las marcas, con el 77,20%. El v\u00eddeo alcanz\u00f3 el 22,80%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El sector de <\/span><b>Servicios P\u00fablicos y Privados<\/b><span style=\"font-weight: 400;\"> lider\u00f3 en noviembre, con 1.089 marcas y 3.904 creatividades. Le sigue <strong>Distribuci\u00f3n y Restauraci\u00f3n<\/strong>, con 924 marcas y 4.153 creatividades, y Automoci\u00f3n, con 195 compa\u00f1\u00edas y 2.089 creatividades en este periodo analizado por Arce Media y Auditasa.eu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube fue el principal destino publicitario de los anunciantes en el mes de noviembre.<\/p>\n","protected":false},"author":30,"featured_media":185091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[34,2341],"class_list":["post-185083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-medios-2","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ayuntamiento de Madrid lider\u00f3 la inversi\u00f3n publicitaria 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