{"id":185075,"date":"2023-12-22T11:15:29","date_gmt":"2023-12-22T10:15:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=185075"},"modified":"2023-12-22T11:47:31","modified_gmt":"2023-12-22T10:47:31","slug":"burger-king-utiliza-el-reconocimiento-facial-para-convertir-la-resaca-en-descuentos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=185075","title":{"rendered":"Burger King utiliza el reconocimiento facial para convertir la resaca en descuentos\u00a0"},"content":{"rendered":"<p><b>Burger King ha lanzado una campa\u00f1a promocional en el mercado brasile\u00f1o que tiene el remedio para la rescada de las celebraciones de este periodo navide\u00f1o. A trav\u00e9s del reconocimiento facial, la marca repartir\u00e1 descuentos en funci\u00f3n del grado de \u2018resaca\u2019 que tenga el usuario.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La agencia <strong>D<\/strong><\/span><b>M9<\/b><span style=\"font-weight: 400;\"> en Brasil ha sido la autora de esta iniciativa \u2018<\/span><a href=\"https:\/\/hangoverwhopper.com.br\/login\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hangover Whopper<\/span><\/a><span style=\"font-weight: 400;\">\u2019, en la que el cliente sube un selfie y l<\/span><b>a tecnolog\u00eda mide la gravedad de la resaca, del 1 al 3. <\/b><span style=\"font-weight: 400;\">Cuanto mayor sea la resaca, mayor ser\u00e1 el descuento. El cup\u00f3n de descuento es para Whopper Jr. Double, Whopper o Whopper Double.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la aplicaci\u00f3n de la marca, aparece un banner con esta campa\u00f1a que estar\u00e1 activa hasta el 2 de enero de 2024. <\/span><b>Los selfies se pueden compartir en redes sociales.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Desde la agencia se\u00f1alan que es un \u201cprivilegio\u201d contar con Burger King para utilizar la innovaci\u00f3n como ingrediente principal en esta campa\u00f1a promocional, y que est\u00e1n \u201cdispuestos a realizar acciones como esta\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este caso, el uso de la tecnolog\u00eda de reconocimiento facial y el humor de la acci\u00f3n, generar\u00e1 una \u201cconexi\u00f3n divertida con los consumidores\u201d, a\u00f1aden DM9.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Hangover Whopper - DM9 client\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/NLTibA8scCg?start=8&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasta el 2 de enero, coincidiendo con un periodo festivo de celebraciones navide\u00f1as, la marca ha lanzado esta campa\u00f1a en Brasil que, a trav\u00e9s\u00a0de la tecnolog\u00eda, busca impulsar la participaci\u00f3n.<\/p>\n","protected":false},"author":30,"featured_media":185076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6497,5893],"tags":[6470,2114,50],"class_list":["post-185075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latam","category-publicidad","tag-anuncio","tag-creatividad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This 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