{"id":184927,"date":"2023-12-20T13:06:25","date_gmt":"2023-12-20T12:06:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=184927"},"modified":"2023-12-20T17:35:41","modified_gmt":"2023-12-20T16:35:41","slug":"los-anuncios-en-youtube-shorts-son-un-50-mas-economicos-que-en-tiktok","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=184927","title":{"rendered":"Los anuncios en YouTube Shorts son un 50% m\u00e1s econ\u00f3micos que en TikTok"},"content":{"rendered":"<p><b>Las primeras pruebas de anuncios en YouTube Shorts recogen que son un 50% m\u00e1s econ\u00f3micos que los realizados en la plataforma TikTok, adem\u00e1s de generar visitas de mayor duraci\u00f3n, seg\u00fan un estudio de la agencia Precise.TV.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La agencia ha participado en un piloto exclusivo de YouTube para que algunas marcas testaran campa\u00f1as de v\u00eddeo cortos. Tras este periodo de pruebas, los anunciantes pudieron comparar anuncios de YouTube Shorts (precio y visitas) con la red social TikTok. Este formato est\u00e1 a punto de abrirse al mercado de los anunciantes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los v\u00eddeos cortos se presentan con un formato publicitario distinto al resto presente en YouTube, donde las marcas insertan la publicidad en el inicio de los v\u00eddeos (pre-roll) o\u00a0 dentro de los contenidos (in-stream).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan la agencia Precise.TV, este formato Shorts se puede comparar a plataformas como Instagram Reels o TikTok, permitiendo al usuario darle <\/span><b>me gusta al anuncio, compartirlo e incluso comentarlo.\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Las pruebas muestran que los anuncios en Shorts son m\u00e1s econ\u00f3micos que la plataforma social asi\u00e1tica. Seg\u00fan encuestas realizadas por AdAge a anunciantes, <\/span><b>los anuncios en TikTok tienen un coste medio de 8 d\u00f3lares por cada mil visitas (CPM),<\/b><span style=\"font-weight: 400;\"> mientras que los anuncios en su plataforma shorts tienen un precio de media de 4 d\u00f3lares.\u00a0<\/span><\/p>\n<p>Google recomienda el uso de la <strong>automatizaci\u00f3n y la inteligencia artificial<\/strong> para decidir d\u00f3nde insertar la publicidad, ya sean v\u00eddeos largos, cortos, feed u otro formato. Por su parte, la agencia Precise.TV se\u00f1ala que la automatizaci\u00f3n est\u00e1 muy bien porque permite activar todos los productos publictiarios, pero que es importante ver qu\u00e9 es realmente lo que funciona y lo que no. \u00abEs dif\u00edcil saber qu\u00e9 funciona si est\u00e1n todos juntos\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma de Google ha dado acceso a un grupo de anunciantes para probar su nuevo formato publicitario, observ\u00e1ndose costes m\u00e1s reducidos frente a la plataforma asi\u00e1tica y mayores visualizaciones.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":184933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,148],"class_list":["post-184927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los anuncios en YouTube Shorts son un 50% m\u00e1s econ\u00f3micos que en TikTok<\/title>\n<meta name=\"description\" content=\"La plataforma de Google ha dado acceso a un grupo de anunciantes para probar su nuevo formato publicitario.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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