{"id":184826,"date":"2023-12-19T11:20:00","date_gmt":"2023-12-19T10:20:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=184826"},"modified":"2023-12-19T17:22:25","modified_gmt":"2023-12-19T16:22:25","slug":"loreal-gana-el-premio-miguel-angel-furones-de-presidentex","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=184826","title":{"rendered":"L\u2019Or\u00e9al gana el Premio Miguel \u00c1ngel Furones de Presidentex"},"content":{"rendered":"

El comit\u00e9 de expertos de Presidentex, creado en 2022, ha concedido el Silver de Plata, trofeo del Premio Miguel \u00c1ngel Furones en homenaje al socio fallecido en 2021<\/a>, a L`Or\u00e9al, por su destacada labor en el reconocimiento del target s\u00e9nior como grupo relevante de consumidores.\u00a0<\/b><\/p>\n

Este galard\u00f3n, que celebra este a\u00f1o su segunda edici\u00f3n, no galardona un anuncio concreto, sino <\/span>la decidida voluntad de una compa\u00f1\u00eda,<\/b> expresada a trav\u00e9s de sus estrategias empresariales y de marketing, en el sentido de implementar los valores expresados en la convocatoria del premio.\u00a0<\/span><\/p>\n

Presidentex ha querido reconocer <\/span>la implicaci\u00f3n de una compa\u00f1\u00eda tan comprometida con la publicidad como es L\u2019Or\u00e9al<\/a> en defender los valores de sus marcas,<\/b> manteniendo una comunicaci\u00f3n comercial acorde con la realidad de nuestra sociedad. Una sociedad en la que el sector m\u00e1s s\u00e9nior de los consumidores viene desarroll\u00e1ndose a un ritmo acelerado y progresivo, generando cambios sustanciales en los modelos de consumo actuales y futuros.<\/span><\/p>\n

\"\"<\/p>\n

Del mismo modo, Presidentex destaca<\/span> la actuaci\u00f3n responsable de L\u2019Or\u00e9al en la lucha contra el edadismo laboral<\/b>, hasta el punto de ser un ejemplo indiscutible de que la apuesta por el talento s\u00e9nior es una de las mejores v\u00edas para optimizar los resultados econ\u00f3micos y sociales de cualquier empresa cuyo prop\u00f3sito sea coherente con lo que demandan los tiempos.<\/span><\/p>\n

Agust\u00edn Medina, socio de Presidentex, ha declarado: <\/span>\u201cL\u2019Or\u00e9al se est\u00e1 convirtiendo en un referente a seguir en el marketing actual,<\/b> demostrando la positiva utilidad para las marcas de incorporar a sus estrategias de comunicaci\u00f3n una actitud decidida, inteligente y responsable, encaminada a la permanente actualizaci\u00f3n de la definici\u00f3n del p\u00fablico al que van dirigidos sus productos, adapt\u00e1ndose siempre a la realidad socioecon\u00f3mica de un consumidor cuya evoluci\u00f3n est\u00e1 provocando profundos cambios en los, hoy ya superados, h\u00e1bitos de consumo establecidos en las pasadas d\u00e9cadas\u201d.<\/span><\/p>\n

Tras conocer la obtenci\u00f3n del premio, Juan Alonso de Lomas, CEO de L\u2019Or\u00e9al en Espa\u00f1a y Portugal, ha expresado: \u201cEs nuestra responsabilidad tener un impacto positivo m\u00e1s all\u00e1 del resultado econ\u00f3mico del negocio. Identificamos el cambio que se estaba dando en el sector con el <\/span>creciente inter\u00e9s de las personas de m\u00e1s de 55 a\u00f1os por el cuidado personal<\/b> y fuimos pioneros en adaptarnos a este perfil de consumidor con el lanzamiento de productos espec\u00edficos hace m\u00e1s de dos d\u00e9cadas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Este galard\u00f3n reconoce la actuaci\u00f3n responsable de L\u2019Or\u00e9al en la lucha contra el edadismo laboral.<\/p>\n","protected":false},"author":30,"featured_media":184829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226,2227],"class_list":["post-184826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas","tag-marketing"],"acf":[],"yoast_head":"\nL\u2019Or\u00e9al gana el Premio Miguel \u00c1ngel Furones de Presidentex<\/title>\n<meta name=\"description\" content=\"Este galard\u00f3n reconoce la actuaci\u00f3n responsable de la compa\u00f1\u00eda L\u2019Or\u00e9al en la lucha contra el edadismo laboral.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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