{"id":184500,"date":"2023-12-14T10:35:56","date_gmt":"2023-12-14T09:35:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=184500"},"modified":"2023-12-14T10:35:56","modified_gmt":"2023-12-14T09:35:56","slug":"cabify-lanza-campana-centrada-conocer-conductor","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=184500","title":{"rendered":"Cabify lanza una campa\u00f1a centrada en conocer el perfil del conductor"},"content":{"rendered":"<p><strong>En una \u00e9poca marcada por el incremento de la movilidad debido a las celebraciones de cenas navide\u00f1as, fiestas en familia y salidas nocturnas, Cabify ha desarrollado una nueva campa\u00f1a centrada en la importancia de que sus usuarios est\u00e9n c\u00f3modos. La finalidad no es otra que lleguen sin inconvenientes a sus destinos al lado de un conductor amable que facilite el camino. Para ello, la compa\u00f1\u00eda espa\u00f1ola ha puesto en marcha una iniciativa basada en el perfil del conductor, una modalidad que permite conocer a la persona que viene a recoger al cliente.<\/strong><\/p>\n<p>De esta forma, la campa\u00f1a a\u00f1ade una serie de circunstancias en las que un conductor de confianza se convierte en una parte indispensable para llegar al destino de manera segura. <strong>La campa\u00f1a se ha distribuido a nivel global y est\u00e1 formada por tres spots disponibles en diferentes canales de Cabify: &#8216;Padre protector&#8217;, &#8216;Copas en peligro&#8217; y &#8216;Family trip&#8217;.<\/strong> \u201cCon esta campa\u00f1a queremos poner en valor la importancia del transporte en fechas tan clave como la Navidad [&#8230;]. \u00a0El \u2018perfil de conductor\u2019 es una funcionalidad que permite a los usuarios pasajeros conocer un poco mejor a la persona con la que van a llevar a cabo el trayecto\u201d, declara<strong> Jos\u00e9 L\u00f3pez<\/strong>, <em>global creative director<\/em> de Cabify.<\/p>\n<h2>Las nuevas botellas navide\u00f1as de Cabify<\/h2>\n<p>En otro orden de cosas,<strong> Cabify<\/strong> ha dise\u00f1ado unas botellas para estas fechas que estar\u00e1n disponibles hasta el fin del periodo vacacional. Esta botella tiene un packaging dise\u00f1ado en exclusiva por el artista visual <strong>Gerard Cornella<\/strong>, conocido como Geco, qui\u00e9n se ha inspirado en elementos de la Navidad como el invierno y el estilo urbano que tanto le caracteriza. Las botellas incluyen adem\u00e1s un c\u00f3digo QR a trav\u00e9s del cual el usuario puede acceder a una propuesta \u00fanica de planes navide\u00f1os y de ocio en las diferentes ciudades donde opera Cabify en Espa\u00f1a: <strong>Alicante, A Coru\u00f1a, Barcelona, Madrid, M\u00e1laga, Murcia, Santander, Sevilla, Valencia y Zaragoza.<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Padre Protector\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/k2ETvOT0674?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a se ha distribuido a nivel global y est\u00e1 formada por tres spots disponibles en diferentes canales de Cabify: &#8216;Padre protector&#8217;, &#8216;Copas en peligro&#8217; y &#8216;Family trip&#8217;.<\/p>\n","protected":false},"author":10966,"featured_media":184511,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-184500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cabify lanza una campa\u00f1a centrada en conocer el perfil del conductor<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a se ha distribuido a nivel global y est\u00e1 formada por tres spots disponibles en diferentes canales de Cabify: &#039;Padre protector&#039;, &#039;Copas en peligro&#039; y &#039;Family trip&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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