{"id":184493,"date":"2023-12-13T13:53:44","date_gmt":"2023-12-13T12:53:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=184493"},"modified":"2023-12-13T13:53:44","modified_gmt":"2023-12-13T12:53:44","slug":"omd-gana-la-gestion-de-medios-performance-de-axa-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=184493","title":{"rendered":"OMD gana la gesti\u00f3n de medios performance de AXA Espa\u00f1a"},"content":{"rendered":"<p>AXA es <strong>uno de los grandes grupos aseguradores en Espa\u00f1a, con un volumen de negocio total de 2.717 millones de euros en 2022, m\u00e1s de 3,2 millones de clientes y 5,5 millones de contratos<\/strong>. La agencia del grupo Omnicom Media Group gestionar\u00e1 la estrategia y contrataci\u00f3n de los medios digitales dirigidos a performance.<\/p>\n<p>Visi\u00f3n estrat\u00e9gica, capacidad de servicios integrados, talento y entendimiento del negocio de AXA han sido los factores que han decidido la elecci\u00f3n de OMD Espa\u00f1a por parte de la aseguradora, que tambi\u00e9n ha valorado <strong>Omni, la plataforma tecnol\u00f3gica de marketing de precisi\u00f3n<\/strong> l\u00edder en la industria.<\/p>\n<p>\u201cEstamos muy ilusionados de poder trabajar con AXA Espa\u00f1a y reafirmarnos en nuestra apuesta por tener el mejor offering de performance digital, yendo m\u00e1s all\u00e1 de los medios para realmente hacer crecer su negocio, siempre basados en los datos, la tecnolog\u00eda y una medici\u00f3n omnicanal. Cogemos este reto con much\u00edsimas ganas y actitud para seguir expandiendo el negocio de AXA Espa\u00f1a\u201d, <strong>Sof\u00eda Sendagorta,<em> digital lead<\/em> de OMD Espa\u00f1a<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OMD Espa\u00f1a es la nueva agencia de medios performance de AXA Seguros Generales, tras alzarse como vencedora en un largo proceso de selecci\u00f3n. <\/p>\n","protected":false},"author":14,"featured_media":184516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-184493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OMD gana la gesti\u00f3n de medios performance de AXA Espa\u00f1a - 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