{"id":183463,"date":"2023-11-24T14:06:57","date_gmt":"2023-11-24T13:06:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=183463"},"modified":"2023-11-24T14:49:55","modified_gmt":"2023-11-24T13:49:55","slug":"el-ruso-de-rocky-la-mejor-agencia-independiente-de-el-ojo-de-iberoamerica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=183463","title":{"rendered":"El Ruso de Rocky, Mejor Agencia Independiente de El Ojo de Iberoam\u00e9rica"},"content":{"rendered":"<p><b>La agencia espa\u00f1ola El Ruso de Rocky volvi\u00f3 a subir al podio del festival El Ojo de Iberoam\u00e9rica, al recibir el reconocimiento de Mejor Agencia Independiente del certamen en 2023, galard\u00f3n que tambi\u00e9n obtuvo en 2018.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Fundada en 2014 por <\/span><b>\u00c1ngel Torres, Lucas Paulino, Paco Rodr\u00edguez y Amaro Gonz\u00e1lez<\/b><span style=\"font-weight: 400;\">, la agencia destac\u00f3 en el festival por los reconocimientos logrados por la campa\u00f1a <\/span><b><i>She<\/i><\/b><span style=\"font-weight: 400;\">, elaborada para J&amp;B.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este proyecto se llev\u00f3 el <\/span><b>Gran Ojo PR<\/b><span style=\"font-weight: 400;\">. El anuncio es un alegato a la defensa de la libertad y la tolerancia que la marca de whisky utiliz\u00f3 en la campa\u00f1a de 2022, narrando la historia de un abuelo que decide maquillarse para la cena de Navidad como muestra de apoyo a su nieta trans.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"SHE, de J&amp;B y El Ruso de Rocky, Premio Nacional de Creatividad 2023\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/eaz0ERchAVM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">La agencia no pudo asistir a la entrega de premios, pero enviaron un v\u00eddeo con <\/span><b>\u00c1ngel Torres y Lucas Paulino,<\/b><span style=\"font-weight: 400;\"> en el que agradecen el galard\u00f3n a todo el equipo y a las marcas. \u201cPara nosotros, especialmente Argentina, ha sido muy especial en nuestras carreras. Nos form\u00f3, trabajamos con Fabio Maz\u00eda y Marcelo Vergara durante muchos a\u00f1os y nos hicieron crecer, y son una parte muy importante de lo que somos hoy\u201d.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Mejor Agencia Independiente de Iberoam\u00e9rica - El Ojo 2023 - EL RUSO DE ROCKY\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/tiuBCn10Daw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<h3><strong>Palmar\u00e9s nacional<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">El Ojo de Iberoam\u00e9rica 2023, que se ha celebrado los d\u00edas 14, 15 y 16 de noviembre en Buenos Aires (Argentina), ha entregado al equipo nacional m\u00e1s de una treintena de metales, con otro Gran Ojo en Producci\u00f3n Gr\u00e1fica para <\/span><b>LOLA MullenLowe Espa\u00f1a<\/b><span style=\"font-weight: 400;\"> por la pieza <\/span><i><span style=\"font-weight: 400;\">Let\u2019s Wash Away The Taboo<\/span><\/i><span style=\"font-weight: 400;\"> para Persil. El objetivo de este trabajo era mostrar las manchas de periodo y que dejara de ser un tab\u00fa, con la colaboraci\u00f3n de la fot\u00f3grafa Sophie Ebrard. Se realizaron retratos \u00edntimos de personas con la regla, con una acci\u00f3n que estuvo presente en exterior y en digital.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"LET&#039;S WASH AWAY THE TABOO - PERSIL [CASE]\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Fy-kvJD1inQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">En este palmar\u00e9s nacional, las agencias ganadoras han sido: <\/span><b>El Ruso de Rocky<\/b><span style=\"font-weight: 400;\"> (<\/span><b><i>She<\/i><\/b><span style=\"font-weight: 400;\"> para J&amp;B; <\/span><b><i>La riqueza no es solo dinero<\/i><\/b><span style=\"font-weight: 400;\"> para Abante Asesores; <\/span><b><i>Hay ganas <\/i><\/b><span style=\"font-weight: 400;\">para Mapfre), <\/span><b>This is Libre <\/b><span style=\"font-weight: 400;\">(<\/span><b><i>La Herencia <\/i><\/b><span style=\"font-weight: 400;\">para Campofr\u00edo), <\/span><b>DDB Espa\u00f1a<\/b><span style=\"font-weight: 400;\"> (<\/span><b><i>Mother<\/i><\/b><span style=\"font-weight: 400;\"> para Plataformas H\u00e9roes de Hoy; <\/span><b><i>Fecha de extinci\u00f3n<\/i><\/b><span style=\"font-weight: 400;\"> para Aldi), L<\/span><b>eo Burnett<\/b><span style=\"font-weight: 400;\"> (<\/span><b><i>Victoria 285 <\/i><\/b><span style=\"font-weight: 400;\">para AXA), <\/span><b>McCann <\/b><span style=\"font-weight: 400;\">(<\/span><b><i>24\/7 en Acci\u00f3n<\/i><\/b><span style=\"font-weight: 400;\"> para Mapfre; <\/span><b><i>Hay vida m\u00e1s all\u00e1 de los 65 <\/i><\/b><span style=\"font-weight: 400;\">para Mapfre), <\/span><b>VCCP <\/b><span style=\"font-weight: 400;\">(<\/span><b><i>Speedy Rock<\/i><\/b><span style=\"font-weight: 400;\"> para Rock FM), <\/span><b>Kitchen <\/b><span style=\"font-weight: 400;\">(<\/span><b><i>What a ride <\/i><\/b><span style=\"font-weight: 400;\">para Gobik), <\/span><b>Cheil <\/b><span style=\"font-weight: 400;\">(<\/span><b><i>Samsung Unfear <\/i><\/b><span style=\"font-weight: 400;\">para Samsung), <\/span><b>VMLY&amp;R Spain<\/b><span style=\"font-weight: 400;\"> (<\/span><b><i>La voz de Marielle <\/i><\/b><span style=\"font-weight: 400;\">para Instituto Marielle Franco), <\/span><b>VMLY&amp;R Health<\/b><span style=\"font-weight: 400;\"> (<\/span><b><i>Dogs Without Borders<\/i><\/b><span style=\"font-weight: 400;\"> para SFBO),<\/span><b> LOLA MullenLowe <\/b><span style=\"font-weight: 400;\">(<\/span><b><i>Mermaid<\/i><\/b><span style=\"font-weight: 400;\"> para Canesten), <\/span><b>Mono Madrid<\/b><span style=\"font-weight: 400;\"> (<\/span><b><i>Wallapop, tres a\u00f1os de transformaci\u00f3n: de app transaccional a lovebrand con prop\u00f3sito<\/i><\/b><span style=\"font-weight: 400;\"> para Wallapop) y <\/span><b>Rosebud <\/b><span style=\"font-weight: 400;\">(<\/span><b><i>Tener<\/i><\/b><span style=\"font-weight: 400;\"> para Divina Seguros).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e1s informaci\u00f3n en <\/span><a href=\"https:\/\/www.elojodeiberoamerica.com\/\"><span style=\"font-weight: 400;\">elojodeiberoamerica.com<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Ojo de Iberoam\u00e9rica 2023, que se ha celebrado los d\u00edas 14,15 y 16 de noviembre en Buenos Aires (Argentina), ha entregado a las agencias espa\u00f1olas m\u00e1s de una treintena de metales.<\/p>\n","protected":false},"author":30,"featured_media":183467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[6470,2114,1604],"class_list":["post-183463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-anuncio","tag-creatividad","tag-el-ojo-de-iberoamerica"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Ruso de Rocky, la Mejor Agencia Independiente de El Ojo de Iberoam\u00e9rica<\/title>\n<meta name=\"description\" content=\"El Ojo de Iberoam\u00e9rica 2023, celebrado en Buenos Aires, ha entregado a las agencias espa\u00f1olas m\u00e1s de una treintena de metales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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