{"id":183159,"date":"2023-11-21T17:02:13","date_gmt":"2023-11-21T16:02:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=183159"},"modified":"2023-11-21T17:02:13","modified_gmt":"2023-11-21T16:02:13","slug":"dia-internacional-television-lineal-bien-interes-general","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=183159","title":{"rendered":"D\u00eda Mundial de la Televisi\u00f3n. Un bien de inter\u00e9s general para el 93,4% de la poblaci\u00f3n"},"content":{"rendered":"<p><strong>El 21 de noviembre de 1996 fue el primer Foro de la Televisi\u00f3n impulsado por la ONU. Desde ese d\u00eda, la televisi\u00f3n celebra su D\u00eda Mundial y se concibe como un espacio que conecta, une, informa, entretiene y genera contenido accesible para todos. Recurriendo a su contexto hist\u00f3rico, la televisi\u00f3n irrumpi\u00f3 con fuerza en las casas de los espa\u00f1oles durante las d\u00e9cadas de los 60 y 70. Desde ese momento, la televisi\u00f3n no par\u00f3 de evolucionar hasta convertirse en un canal de masas de gran envergadura que actualmente es considerado un bien de inter\u00e9s general por parte del 93,4% de la poblaci\u00f3n. Este dato ha sido facilitado por Uteca en el Bar\u00f3metro de 2023.<\/strong><\/p>\n<p>Por otra parte, el ranking de <strong>Fluzo<\/strong> correspondiente al tercer trimestre de 2023 estima que<strong> la televisi\u00f3n aporta el 96% de la cobertura de las campa\u00f1as de los 20 primeros anunciantes con mayor alcance.<\/strong> Adem\u00e1s, en la actualidad,<strong> m\u00e1s de 38 millones de personas pasan semanalmente por la televisi\u00f3n lineal<\/strong>, lo que supone un 82,7%. En lo que respecta a los j\u00f3venes, siete de cada diez personas de 18 a 34 a\u00f1os afirman que la televisi\u00f3n es el canal donde los anuncios resultan m\u00e1s impactantes.<\/p>\n<p>En este sentido y siguiendo el<strong> Bar\u00f3metro de Uteca en 2023<\/strong>,<strong> la televisi\u00f3n es para un 76% de la poblaci\u00f3n<\/strong> el canal donde mejor recuerdan los anuncios y el 67,4% determina que la televisi\u00f3n es el canal donde las marcas les generan m\u00e1s confianza, seguido de la radio y la prensa. Lo contrario le sucede a las plataformas de intercambio de v\u00eddeo y las redes sociales, las cu\u00e1les ocupan las \u00faltimas posiciones. En t\u00e9rminos de consumo, la ciudadan\u00eda ve <strong>la televisi\u00f3n en abierto 181 minutos diariamente<\/strong>, convirti\u00e9ndose en la actividad de ocio m\u00e1s consumida, solo superada por el tiempo dedicado al trabajo y a dormir.<\/p>\n<p>En el apartado de los contenidos, <strong>siete de cada diez eligen la televisi\u00f3n en abierto para informarse diariamente<\/strong> y ante un acontecimiento extraordinario. No obstante, la diversidad y su capacidad para entretener son valorados por los encuestados del \u00faltimo bar\u00f3metro Uteca. \u201cEn el D\u00eda Mundial de la Televisi\u00f3n agradecemos la confianza de\u00a0 espectadores y anunciantes, a la vez que reiteramos nuestro compromiso social y reivindicamos el ejercicio responsable de las funciones comercial, informativa y de entretenimiento, en especial con los menores\u00bb, expresa <strong>Eduardo Olano<\/strong>, presidente de <strong>Uteca.\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adem\u00e1s, el 67,4% de los televidentes determina que la televisi\u00f3n es el canal donde las marcas les generan m\u00e1s confianza.\u00a0<\/p>\n","protected":false},"author":10966,"featured_media":183162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[],"class_list":["post-183159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00eda Internacional de la televisi\u00f3n. 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