{"id":183105,"date":"2023-11-21T13:26:05","date_gmt":"2023-11-21T12:26:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=183105"},"modified":"2023-11-21T14:11:30","modified_gmt":"2023-11-21T13:11:30","slug":"la-modelo-laura-ponte-disena-el-nuevo-trofeo-del-festival-el-chupete","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=183105","title":{"rendered":"La modelo Laura Ponte dise\u00f1a el nuevo trofeo del Festival El Chupete"},"content":{"rendered":"

El Festival Internacional de Comunicaci\u00f3n Infantil, El Chupete, ha renovado la imagen de sus trofeos para esta XIX edici\u00f3n del certamen. La modelo espa\u00f1ola Laura Ponte, que ha trabajado con Valentino, Loewe, Karl Lagerfeld o Christian Lacroix, ha sido la encargada de dise\u00f1ar la nueva imagen de los galardones.\u00a0<\/b><\/p>\n

Los nuevos trofeos del festival se presentar\u00e1n por primera vez en la gala de entrega de metales, el 23 de noviembre, en el<\/span> Real Teatro Retiro<\/b> (Madrid). Adem\u00e1s, este espacio ser\u00e1 protagonista de la ceremonia de El Chupete durante tres ediciones consecutivas.\u00a0<\/span><\/p>\n

\"\"
La modelo Laura Ponte.<\/figcaption><\/figure>\n

El nuevo galard\u00f3n seguir\u00e1 relacionado con el mundo infantil y juvenil. Como se\u00f1ala Laura Ponte, <\/span>\u201clas figuras geom\u00e9tricas fomentan la creatividad y la imaginaci\u00f3n de los ni\u00f1os<\/b>. Ayudan a cultivar la inteligencia y son una palanca que desarrolla nuevas formas de pensamiento\u201d. La modelo indica que el trabajo de <\/span>construye un chupete<\/span>, \u201ces<\/span> una met\u00e1fora que nos acerca al proceso de desarrollo cognitivo de un ni\u00f1o<\/b>. Generar un molde de las tres piezas con las que un ni\u00f1o puede interpretar una forma tan familiar y cotidiana como es el chupete\u201d.\u00a0<\/span><\/p>\n

En ese sentido, Laura Ponte explica que \u201c<\/span>este molde representa mi visi\u00f3n de la publicidad infantil<\/b>: es una herramienta que fomenta el proceso creativo y que ayuda a conseguir est\u00edmulos que acompa\u00f1en al crecimiento de un ni\u00f1o\u201d.\u00a0<\/span><\/p>\n

El director del certamen <\/span>Christian Haltermann<\/span><\/a> ha agradecido la participaci\u00f3n de Laura Ponte en el desarrollo del nuevo trofeo, adem\u00e1s de a Paco Mendoza (CEO de Publicis) y a Publicis por su ayuda en este proyecto.<\/span><\/p>\n

El 23 de noviembre se conocer\u00e1n los ganadores de esta XIX edici\u00f3n del certamen El Chupete, que reconoce los mejores trabajos publicitarios destinados al p\u00fablico infantil y juvenil. La gala comenzar\u00e1 a las 19:00 horas, en el espacio Real Teatro Retiro (Madrid).<\/span><\/p>\n

Aqu\u00ed<\/span><\/a>, se puede ver la lista de los 39 finalistas de El Chupete 2023.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Los nuevos trofeos se presentar\u00e1n por primera vez en la gala de entrega de metales, el 23 de noviembre, en el espacio Real Teatro Retiro (Madrid).<\/p>\n","protected":false},"author":30,"featured_media":173018,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2114,440,2341],"class_list":["post-183105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-creatividad","tag-el-chupete","tag-publicidad"],"acf":[],"yoast_head":"\nLa modelo Laura Ponte dise\u00f1a el nuevo trofeo del Festival El Chupete<\/title>\n<meta name=\"description\" content=\"Los nuevos trofeos se presentar\u00e1n por primera vez en la gala de entrega de metales, el 23 de noviembre, en el Real Teatro Retiro.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=183105\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La modelo Laura Ponte dise\u00f1a el nuevo trofeo del Festival El Chupete\" \/>\n<meta property=\"og:description\" content=\"Los nuevos trofeos se presentar\u00e1n por primera vez en la gala de entrega de metales, el 23 de noviembre, en el Real Teatro Retiro.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=183105\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-21T12:26:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-21T13:11:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/festival-el-chupete-800x445-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=183105#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=183105\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"La modelo Laura Ponte dise\u00f1a el nuevo trofeo del Festival El Chupete\",\"datePublished\":\"2023-11-21T12:26:05+00:00\",\"dateModified\":\"2023-11-21T13:11:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=183105\"},\"wordCount\":352,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=183105#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/festival-el-chupete-800x445-1.jpg\",\"keywords\":[\"creatividad\",\"El Chupete\",\"publicidad\"],\"articleSection\":[\"Festivales\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=183105\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=183105\",\"name\":\"La modelo Laura Ponte dise\u00f1a el nuevo trofeo del Festival El Chupete\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=183105#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=183105#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/festival-el-chupete-800x445-1.jpg\",\"datePublished\":\"2023-11-21T12:26:05+00:00\",\"dateModified\":\"2023-11-21T13:11:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Los nuevos trofeos se presentar\u00e1n por primera vez en la gala de entrega de metales, el 23 de noviembre, en el Real Teatro Retiro.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=183105#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=183105\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=183105#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/festival-el-chupete-800x445-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/festival-el-chupete-800x445-1.jpg\",\"width\":800,\"height\":445,\"caption\":\"Imagen del anterior trofeo del certamen El Chupete.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=183105#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La modelo Laura Ponte dise\u00f1a el nuevo trofeo del Festival El Chupete\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La modelo Laura Ponte dise\u00f1a el nuevo trofeo del Festival El Chupete","description":"Los nuevos trofeos se presentar\u00e1n por primera vez en la gala de entrega de metales, el 23 de noviembre, en el Real Teatro Retiro.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=183105","og_locale":"es_ES","og_type":"article","og_title":"La modelo Laura Ponte dise\u00f1a el nuevo trofeo del Festival El Chupete","og_description":"Los nuevos trofeos se presentar\u00e1n por primera vez en la gala de entrega de metales, el 23 de noviembre, en el Real Teatro Retiro.","og_url":"https:\/\/ipmark.com\/?p=183105","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-11-21T12:26:05+00:00","article_modified_time":"2023-11-21T13:11:30+00:00","og_image":[{"width":800,"height":445,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/festival-el-chupete-800x445-1.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=183105#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=183105"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"La modelo Laura Ponte dise\u00f1a el nuevo trofeo del Festival El Chupete","datePublished":"2023-11-21T12:26:05+00:00","dateModified":"2023-11-21T13:11:30+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=183105"},"wordCount":352,"image":{"@id":"https:\/\/ipmark.com\/?p=183105#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/festival-el-chupete-800x445-1.jpg","keywords":["creatividad","El Chupete","publicidad"],"articleSection":["Festivales"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=183105","url":"https:\/\/ipmark.com\/?p=183105","name":"La modelo Laura Ponte dise\u00f1a el nuevo trofeo del Festival El Chupete","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=183105#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=183105#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/festival-el-chupete-800x445-1.jpg","datePublished":"2023-11-21T12:26:05+00:00","dateModified":"2023-11-21T13:11:30+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Los nuevos trofeos se presentar\u00e1n por primera vez en la gala de entrega de metales, el 23 de noviembre, en el Real Teatro Retiro.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=183105#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=183105"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=183105#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/festival-el-chupete-800x445-1.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/festival-el-chupete-800x445-1.jpg","width":800,"height":445,"caption":"Imagen del anterior trofeo del certamen El Chupete."},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=183105#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"La modelo Laura Ponte dise\u00f1a el nuevo trofeo del Festival El Chupete"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/183105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=183105"}],"version-history":[{"count":7,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/183105\/revisions"}],"predecessor-version":[{"id":183125,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/183105\/revisions\/183125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/173018"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=183105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=183105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=183105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}