{"id":182997,"date":"2023-11-20T12:07:37","date_gmt":"2023-11-20T11:07:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=182997"},"modified":"2023-11-20T12:07:37","modified_gmt":"2023-11-20T11:07:37","slug":"brandtech-fusiona-acorn-i-y-jellyfish-para-crear-jellyfish-commerce","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=182997","title":{"rendered":"The BrandTech fusiona Acorn-i y Jellyfish para crear Jellyfish Commerce"},"content":{"rendered":"<p><strong>El grupo The BrandTech ha anunciado la fusi\u00f3n entre Acorn-i, empresa de ecommerce y retail media adquirida por el grupo en 2022, con Jellyfish para lanzar la nueva divisi\u00f3n Jellyfish Commerce.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Jellyfish Commerce es la nueva plataforma del grupo para el comercio digital y retail media, que combina contenido, comercio y comunidad y est\u00e1 alimentado por una tecnolog\u00eda pionera de inteligencia artificial.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Surge de la fusi\u00f3n de Acorn-i, creada en 2018 y adquirida por el grupo en 2022, que cuenta con una tecnolog\u00eda SaaS impulsada por IA y acuerdos con las principales plataformas de comercio minorista como Amazon, Shopify, Walmart y TikTok. Es una de las empresas de m\u00e1s r\u00e1pido crecimiento del grupo, informan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jellyfish, fundada en 2005 y comprada por el grupo el pasado junio, ofrece un conjunto completo de soluciones de contenidos, medios y datos respaldadas por su avanzada suite tecnol\u00f3gica, J+. En The BrandTech, Jellyfish ayuda a sus clientes a extraer todo el potencial de la IA generativa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cJuntos estamos creando soluciones incre\u00edbles para nuestros clientes. Hay mucho ruido en el mercado en torno al comercio, pero nadie est\u00e1 haciendo realmente lo que los clientes quieren e integrando consultor\u00eda, contenido y activaci\u00f3n en un solo lugar\u201d, ha se\u00f1alado <strong>Nick Emery<\/strong>, CEO de <strong>Jellyfish<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva compa\u00f1\u00eda combina experiencia con conocimientos sobre las compras de los consumidores basados en datos y tecnolog\u00eda propia garantiza un rendimiento \u201cexcepcional\u201d, indican, de marketing y ventas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Sus soluciones simplifican el complejo panorama del comercio electr\u00f3nico y dotan a las marcas de retail media de los datos precisos necesarios para tomar decisiones de inversi\u00f3n bien informadas, al tiempo que eval\u00faan con precisi\u00f3n el impacto del gasto en marketing sobre la intenci\u00f3n de compra, garantizando que las marcas destaquen en el siempre competitivo lineal digital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Como parte de la integraci\u00f3n, los cofundadores Claire Leon y Ross Caveille han sido nombrados directores globales de Jellyfish Commerce. La integraci\u00f3n se har\u00e1 efectiva de forma inmediata.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva compa\u00f1\u00eda combina contenido, comercio y comunidad y est\u00e1 alimentado por una tecnolog\u00eda pionera de inteligencia artificial. <\/p>\n","protected":false},"author":29,"featured_media":182999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2184,2154,50],"class_list":["post-182997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-agencias","tag-ecommerce","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The BrandTech fusiona Acorn-i y Jellyfish para crear Jellyfish Commerce<\/title>\n<meta name=\"description\" content=\"La nueva 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