{"id":182984,"date":"2023-11-20T12:13:53","date_gmt":"2023-11-20T11:13:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=182984"},"modified":"2023-11-20T12:13:53","modified_gmt":"2023-11-20T11:13:53","slug":"el-pozo-1954-apuesta-productos-gourmet-mercado","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=182984","title":{"rendered":"El Pozo 1954, una apuesta con los productos m\u00e1s gourmet del mercado"},"content":{"rendered":"<p><strong><em>Desing Bridge and Partners<\/em><\/strong>, consultora de branding y dise\u00f1o estrat\u00e9gico, ha sido elegida por<strong> El Pozo Alimentaci\u00f3n<\/strong> para el desarrollo de la estrategia de la marca <strong>El Pozo 1954<\/strong>, una fusi\u00f3n de El Pozo 1954 con<strong> Legado y El Pozo Selecci\u00f3n.<\/strong> Este hecho origina un momento clave que tiene que ver con la apuesta de la marca por los productos m\u00e1s gourmet del mercado.<\/p>\n<p><strong><em>Design\u00a0 Bridge and Partners<\/em><\/strong> utiliza la herramienta de big data especializada en datos de marca. Por su parte, Brand Asset Valuator dise\u00f1a una estrategia basada en los h\u00e1bitos de consumo y responde a las \u00faltimas tendencias para generar una conexi\u00f3n emocional con los consumidores. As\u00ed es como El Pozo 1954 genera una estrategia con una filosof\u00eda innovadora centrada en \u00abLa emoci\u00f3n del buen gusto\u00bb, frase que aparecer\u00e1 en todos los packs de la marca.<\/p>\n<p>El trabajo del dise\u00f1o de <strong>El Pozo 1954<\/strong> consiste en entender el concepto del nuevo logotipo de una manera m\u00e1s lujosa, emocional y propia. \u201cEl gran reto era democratizar los productos gourmet, entender que los nuevos consumidores no quieren sentir que comer bien es un lujo, que puede ser algo emocionante, un gesto de buen gusto\u201d, explica <strong>Jes\u00fas Hern\u00e1ndez.<\/strong> El<em> strategy director<\/em> de <strong><em>Design Bridge and Partners<\/em><\/strong> contin\u00faa diciendo: \u201cLa \u00fanica forma de llevar a cabo esa tarea sin que la marca pierda su esencia diferencial, en un sector ultra competido, era trabajar de manera creativa, hablar el mismo idioma que el consumidor y no perder de vista la imagen de El Pozo como marca l\u00edder\u00bb.<\/p>\n<p>Finalmente, <strong>Cristina S\u00e1nchez<\/strong>, <em>marketing global brand<\/em> de <strong>El Pozo Alimentaci\u00f3n<\/strong>, reconoce el trabajo en equipo de la compa\u00f1\u00eda del sector de la alimentaci\u00f3n. \u00ab[&#8230;] El Pozo 1954 un concepto que no solo avale la calidad y naturalidad de sus productos, sino que muestre una nueva identidad m\u00e1s seductora y diferenciada capaz de conectar y enamorar al consumidor\u201d, concluye.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desing Bridge and Partners es elegida por El Pozo Alimentaci\u00f3n para el desarrollo de la estrategia de la marca.<\/p>\n","protected":false},"author":10966,"featured_media":182994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-182984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Pozo 1954, una apuesta con los productos m\u00e1s gourmet del mercado<\/title>\n<meta name=\"description\" content=\"Desing Bridge and Partners es elegida por El Pozo Alimentaci\u00f3n para el desarrollo de la estrategia de la marca.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=182984\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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