{"id":182962,"date":"2023-11-17T13:30:11","date_gmt":"2023-11-17T12:30:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=182962"},"modified":"2023-11-17T13:30:11","modified_gmt":"2023-11-17T12:30:11","slug":"summa-desarrolla-el-cambio-de-identidad-corporativa-de-nauterra-antiguo-grupo-calvo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=182962","title":{"rendered":"Summa desarrolla el cambio de identidad corporativa de Nauterra (antiguo Grupo Calvo)"},"content":{"rendered":"<p>Experta en el desarrollo de proyectos de esta \u00edndole , Summa ha acompa\u00f1ado al Grupo Calvo en todas las fases de esta transformaci\u00f3n, abarcando desde la <strong>definici\u00f3n de su estrategia de marca hasta la creaci\u00f3n del nuevo <em>naming<\/em><\/strong> <strong>y el dise\u00f1o de la identidad de la nueva marca<\/strong>. E incluyendo tambi\u00e9n su activaci\u00f3n interna en todo el grupo.<\/p>\n<p>El nombre \u201c<a href=\"https:\/\/ipmark.com\/grupo-calvo-ahora-es-nauterra\/\">Nauterra<\/a>\u201d evoca l<strong>a apertura de la compa\u00f1\u00eda a nuevos horizontes, pero sin perder su esencia, basada en la conexi\u00f3n con el mar (el origen de su producto) y la tierra (que responde al saber hacer de la multinacional)<\/strong>. El dise\u00f1o de la marca, con unos rasgos tipogr\u00e1ficos propios, reafirman los valores del grupo: una gran marca que es a la vez din\u00e1mica, cercana y transparente.<\/p>\n<p><strong>Carmen Navarro, directora de Summa en Madrid<\/strong> y socia de la compa\u00f1\u00eda, sostiene: \u201cEn Summa somos expertos en crear marcas transversales y junto a todo el equipo de Nauterra hemos sabido construir un nuevo posicionamiento y una nueva imagen corporativa que refleja lo que realmente es hoy esta compa\u00f1\u00eda: un gran grupo internacional de alimentaci\u00f3n saludable.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de branding Summa ha realizado el cambio de identidad corporativa de Grupo Calvo, con presencia en 68 pa\u00edses, y que ahora ha pasado a llamarse Nauterra. Esta nueva marca global agrupar\u00e1 las marcas comerciales Calvo (Espa\u00f1a), Nostromo (Italia), Gomes da Costa (Brasil) y resto de ense\u00f1as del grupo.<\/p>\n","protected":false},"author":14,"featured_media":182963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-182962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Summa desarrolla el cambio de identidad corporativa de Nauterra (antiguo Grupo Calvo) - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Nauterra, como nueva marca global agrupar\u00e1 las marcas comerciales Calvo(Espa\u00f1a), Nostromo (Italia) y Gomes da Costa (Brasil).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=182962\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summa desarrolla el cambio de identidad corporativa de Nauterra (antiguo Grupo Calvo) - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Nauterra, como nueva marca global agrupar\u00e1 las marcas comerciales Calvo(Espa\u00f1a), Nostromo (Italia) y Gomes da Costa (Brasil).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=182962\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-17T12:30:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Nauterra_NDP_A.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182962#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182962\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Summa desarrolla el cambio de identidad corporativa de Nauterra (antiguo Grupo Calvo)\",\"datePublished\":\"2023-11-17T12:30:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182962\"},\"wordCount\":207,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182962#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/Nauterra_NDP_A.png\",\"articleSection\":[\"Branding\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182962\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=182962\",\"name\":\"Summa desarrolla el cambio de identidad corporativa de Nauterra (antiguo Grupo Calvo) - 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