{"id":182760,"date":"2023-11-16T10:51:52","date_gmt":"2023-11-16T09:51:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=182760"},"modified":"2023-11-16T10:51:52","modified_gmt":"2023-11-16T09:51:52","slug":"wunderman-thompson-movistar-campeonex-unidos-black-friday","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=182760","title":{"rendered":"Wunderman Thompson y Movistar trabajan de la mano de \u00abCampeonex\u00bb en el per\u00edodo del Black Friday"},"content":{"rendered":"<p><strong>Wunderman Thompson y Movistar trabajan junto a Pel\u00edculas Pendelton, productora del largometraje \u00abCampeonex\u00bb, en seis spots que forman una campa\u00f1a basada en el Black Friday. Mediante un toque de humor y respeto, los protagonistas dejan atr\u00e1s el equipo de baloncesto para formar uno centrado en ventas. El anuncio est\u00e1 creado bajo el concepto \u00abTu vida, mejor\u00bb y pone en el eje central el mensaje de las ventajas que tiene ser cliente de Movistar en estas fechas. Todo ello desde la empat\u00eda y no desde la agresividad que tienen algunas campa\u00f1as de performance.\u00a0<\/strong><\/p>\n<p>\u201cSeguimos situando en el centro a los clientes de Movistar, pero en este caso hemos querido rodearlos de un equipo de ventas \u00fanico y fascinante. Hemos aprendido mucho todos en esta campa\u00f1a\u201d, manifiesta <strong>Lolo Ortega<\/strong>, director creativo en <strong>Wunderman Thompson.<\/strong> Por su parte, el productor de<strong> \u00abCampeonex\u00bb,<\/strong> <strong>Luis Manso<\/strong> expresa: \u201cEra muy importante que no se perdiera ni la esencia ni los valores de Campeonex y de sus personajes. Y me alegra mucho poder afirmar que entre todos hemos logrado ese objetivo\u201d.<\/p>\n<p>Por su parte, <strong>Aitor Goyenechea,<\/strong> director de publicidad y marca de Movistar confiesa que \u00abha sido una oportunidad \u00fanica poder contar con la frescura, naturalidad y humanidad de los actores de Campeonex para esta campa\u00f1a\u00bb. Adem\u00e1s aclara que contar el<strong> Black Friday<\/strong> mostrando los valores sobre los que se construy\u00f3 la marca Movistar, \u00abha sido todo un hallazgo\u00bb. As\u00eds mismo, <strong>\u00c1lvaro Fern\u00e1ndez Armero<\/strong>, realizador de la pel\u00edcula ha sido el encargado de un proyecto publicitario que tiene 45 segundos de duraci\u00f3n y diferentes ejecuciones con formatos m\u00e1s cortos. Esta campa\u00f1a ya est\u00e1 disponible en prensa, digital, exterior, as\u00ed como spots segmentados para los clientes de <strong>Movistar +.\u00a0<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"MOVISTAR - Black Friday &quot;Te mereces un Black Friday mejor&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FE_m-TqD7YY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seis spots forman una campa\u00f1a protagonizada por los protagonistas de la pel\u00edcula, qui\u00e9nes dejan atr\u00e1s el equipo de baloncesto para formar uno centrado en ventas.<\/p>\n","protected":false},"author":10966,"featured_media":182761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2226],"class_list":["post-182760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wunderman Thompson, Movistar y &quot;Campeonex&quot; unidos en el Black Friday<\/title>\n<meta name=\"description\" content=\"Seis spots forman una campa\u00f1a protagonizada por los protagonistas de la pel\u00edcula, qui\u00e9nes dejan atr\u00e1s el equipo de baloncesto para formar uno centrado en ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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