{"id":182587,"date":"2023-11-14T12:04:33","date_gmt":"2023-11-14T11:04:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=182587"},"modified":"2023-11-14T12:29:32","modified_gmt":"2023-11-14T11:29:32","slug":"uber-lanza-espana-su-solucion-de-ultima-milla-para-ecommerce","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=182587","title":{"rendered":"Uber lanza en Espa\u00f1a su soluci\u00f3n de \u00faltima milla para ecommerce\u00a0"},"content":{"rendered":"

Uber ha lanzado en Espa\u00f1a su servicio de \u00faltima milla para ecommerce, Uber Direct, que estar\u00e1 disponible en m\u00e1s de 200 localidades. El objetivo es seguir facilitando la digitalizaci\u00f3n, simplificar la log\u00edstica de los comerciantes y apoyar su crecimiento.\u00a0<\/b><\/p>\n

Esta plataforma est\u00e1 dise\u00f1ada para los negocios que cuentan con su propio canal de venta online y buscan un socio fiable para realizar el reparto de sus productos. La herramienta est\u00e1 disponible <\/span>para comerciantes de todos los sectores,<\/b> como supermercados, moda, cosm\u00e9ticos, cultura, farmacia o hasta cultura.\u00a0<\/span><\/p>\n

El cliente puede hacer pedidos <\/span>directamente del sitio web del comerciante<\/b> y elegir la opci\u00f3n de entrega que m\u00e1s le interesa: Express, en el mismo d\u00eda, o entrega en d\u00edas posteriores. Tras seleccionar una de estas alternativas, Uber se ocupa de llevar a cabo la entrega del pedido. Adem\u00e1s, Uber Direct tambi\u00e9n puede llevar a cabo la gesti\u00f3n de las devoluciones de pedidos.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

Modelo internacional\u00a0<\/b><\/h3>\n

Uber Direct llega a Espa\u00f1a despu\u00e9s de tener \u00e9xito en otros mercados. En Estados Unidos, grandes cadenas de restauraci\u00f3n como <\/span>McDonald ‘s o Shake Shack u<\/b>tilizan este servicio para entregar sus pedidos. Tambi\u00e9n lo hacen supermercados como <\/span>Walmart o 7 Eleven<\/b>, adem\u00e1s de marcas de retail como <\/span>Apple y Sephora<\/b> o farmace\u00faticas como Walgreens.<\/span><\/p>\n

En Reino Unido, grandes cadenas de supermercados como <\/span>Tesco, Sainsbury\u2019s o ASDA.<\/b> Y en Francia, <\/span>Carrefour <\/b>empez\u00f3 a colaborar con Uber Direct en abril de 2020, lo que ha contribuido a que la cadena de supermercados haya registrado 100 millones de euros en ventas a trav\u00e9s del reparto a domicilio en Francia en los \u00faltimos 12 meses.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tras tener \u00e9xito en Estados Unidos, Reino Unido o Francia, este servicio Uber Direct llega al territorio nacional, en m\u00e1s de 200 localidades.<\/p>\n","protected":false},"author":30,"featured_media":182596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2226,50],"class_list":["post-182587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marcas","tag-tecnologia"],"acf":[],"yoast_head":"\nUber lanza Espa\u00f1a su soluci\u00f3n de \u00faltima milla para ecommerce\u00a0<\/title>\n<meta name=\"description\" content=\"Tras tener \u00e9xito en Estados Unidos, Reino Unido o Francia, este servicio Uber Direct llega al territorio nacional, en m\u00e1s de 200 localidades.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=182587\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Uber lanza Espa\u00f1a su soluci\u00f3n de \u00faltima milla para ecommerce\u00a0\" \/>\n<meta property=\"og:description\" content=\"Tras tener \u00e9xito en Estados Unidos, Reino Unido o Francia, este servicio Uber Direct llega al territorio nacional, en m\u00e1s de 200 localidades.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=182587\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-14T11:04:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-14T11:29:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/uber-ok-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182587#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182587\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Uber lanza en Espa\u00f1a su soluci\u00f3n de \u00faltima milla para ecommerce\u00a0\",\"datePublished\":\"2023-11-14T11:04:33+00:00\",\"dateModified\":\"2023-11-14T11:29:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182587\"},\"wordCount\":292,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182587#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/uber-ok-2.jpg\",\"keywords\":[\"marcas\",\"tecnolog\u00eda\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182587\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=182587\",\"name\":\"Uber lanza Espa\u00f1a su soluci\u00f3n de \u00faltima milla para ecommerce\u00a0\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182587#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182587#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/uber-ok-2.jpg\",\"datePublished\":\"2023-11-14T11:04:33+00:00\",\"dateModified\":\"2023-11-14T11:29:32+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"Tras tener \u00e9xito en Estados Unidos, Reino Unido o Francia, este servicio Uber Direct llega al territorio nacional, en m\u00e1s de 200 localidades.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182587#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=182587\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182587#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/uber-ok-2.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/uber-ok-2.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=182587#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uber lanza en Espa\u00f1a su soluci\u00f3n de \u00faltima milla para ecommerce\u00a0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Uber lanza Espa\u00f1a su soluci\u00f3n de \u00faltima milla para ecommerce\u00a0","description":"Tras tener \u00e9xito en Estados Unidos, Reino Unido o Francia, este servicio Uber Direct llega al territorio nacional, en m\u00e1s de 200 localidades.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=182587","og_locale":"es_ES","og_type":"article","og_title":"Uber lanza Espa\u00f1a su soluci\u00f3n de \u00faltima milla para ecommerce\u00a0","og_description":"Tras tener \u00e9xito en Estados Unidos, Reino Unido o Francia, este servicio Uber Direct llega al territorio nacional, en m\u00e1s de 200 localidades.","og_url":"https:\/\/ipmark.com\/?p=182587","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2023-11-14T11:04:33+00:00","article_modified_time":"2023-11-14T11:29:32+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/uber-ok-2.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=182587#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=182587"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Uber lanza en Espa\u00f1a su soluci\u00f3n de \u00faltima milla para ecommerce\u00a0","datePublished":"2023-11-14T11:04:33+00:00","dateModified":"2023-11-14T11:29:32+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=182587"},"wordCount":292,"image":{"@id":"https:\/\/ipmark.com\/?p=182587#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/uber-ok-2.jpg","keywords":["marcas","tecnolog\u00eda"],"articleSection":["Marcas"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=182587","url":"https:\/\/ipmark.com\/?p=182587","name":"Uber lanza Espa\u00f1a su soluci\u00f3n de \u00faltima milla para ecommerce\u00a0","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=182587#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=182587#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/uber-ok-2.jpg","datePublished":"2023-11-14T11:04:33+00:00","dateModified":"2023-11-14T11:29:32+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"Tras tener \u00e9xito en Estados Unidos, Reino Unido o Francia, este servicio Uber Direct llega al territorio nacional, en m\u00e1s de 200 localidades.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=182587#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=182587"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=182587#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/uber-ok-2.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/uber-ok-2.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=182587#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Uber lanza en Espa\u00f1a su soluci\u00f3n de \u00faltima milla para ecommerce\u00a0"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/182587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=182587"}],"version-history":[{"count":9,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/182587\/revisions"}],"predecessor-version":[{"id":182614,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/182587\/revisions\/182614"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/182596"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=182587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=182587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=182587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}