{"id":182573,"date":"2023-11-14T10:57:23","date_gmt":"2023-11-14T09:57:23","guid":{"rendered":"https:\/\/ipmark.com\/?p=182573"},"modified":"2023-11-14T10:57:23","modified_gmt":"2023-11-14T09:57:23","slug":"derribando-mitos-inversion-television-conectada","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=182573","title":{"rendered":"Derribando mitos acerca de la inversi\u00f3n en televisi\u00f3n conectada (CTV)"},"content":{"rendered":"<p><strong>Cada vez son m\u00e1s los anunciantes que se fijan en la Televisi\u00f3n Conectada (CTV) para dedicar parte de su presupuesto de marketing. Una tendencia que se observa a nivel global. Seg\u00fan las previsiones de WARC, la inversi\u00f3n publicitaria global de CTV cerrar\u00e1 2023 con un 11,4% m\u00e1s de presupuesto, y un 12,1% m\u00e1s en 2024.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Pero a pesar de las ventajas que tiene el medio &#8211; y que anima a m\u00e1s responsables de marketing a dedicar parte de la partida presupuestaria-, tambi\u00e9n los hay que dudan del ROI que pueden obtener en las campa\u00f1as lanzadas en CTV, con menos de la mitad de anunciantes que se muestran seguros respecto a la medici\u00f3n del ROI en este medio seg\u00fan datos de Nielsen.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ayudar a los responsables de marketing a sacar el m\u00e1ximo partido de su presupuesto en CTV, el pr\u00f3ximo<strong> 22 de noviembre<\/strong> <strong>IPMARK, en colaboraci\u00f3n con Samsung Ads, organiza un desayuno informativo exclusivo para directores y responsables de marketing de marcas.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el encuentro se hablar\u00e1 sobre las \u00faltimas tendencias publicitarias en CTV, los nuevos h\u00e1bitos de consumo de televisi\u00f3n, algunos de los falsos mitos que existen en torno al medio y cu\u00e1les son las mejores pr\u00e1cticas para maximizar la estrategia de medios de las marcas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plazas limitadas. Ap\u00fantese <a href=\"https:\/\/forms.zohopublic.com\/edicionesyestudios\/form\/SamsungAds22Nov\/formperma\/kyc1dyLJCGXeRyOxAhqJecEQQyh56L5YKPbSR9a7hkA\" target=\"_blank\" rel=\"noopener\">aqu\u00ed.<\/a>\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Agenda<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Fecha<\/strong>: 22 noviembre<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Horario<\/strong>:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">09:30 \u2013 10:00 (Bienvenida y desayuno)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">10:00 \u2013 10:15\u00a0 (Introducci\u00f3n: presentaci\u00f3n del estudio sobre el crecimiento del streaming y televisi\u00f3n conectada)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">10:15 \u2013 11:45 (Mesa redonda)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">11:45 \u2013 12:00 (Q&amp;A y conclusiones)<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Localizaci\u00f3n<\/strong>: Torre Emperador Castellana, Planta 33 (P.\u00ba de la Castellana, 259D, 28046 Madrid).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 22 de noviembre, IPMARK y Samsung Ads celebran un desayuno informativo exclusivo para directores y responsables de marketing de marcas en el que se debatir\u00e1 sobre las tendencias del medio y se abordar\u00e1n algunos de los falsos mitos que existen en torno a CTV. <\/p>\n","protected":false},"author":29,"featured_media":182577,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[76,194],"class_list":["post-182573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marketing-digital","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Derribando mitos 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