{"id":182262,"date":"2023-11-08T12:57:12","date_gmt":"2023-11-08T11:57:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=182262"},"modified":"2023-11-08T15:08:52","modified_gmt":"2023-11-08T14:08:52","slug":"el-club-de-creativos-presenta-la-xxiv-edicion-del-anuario-de-la-creatividad-espanola","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=182262","title":{"rendered":"El Club de Creativos presenta la XXIV edici\u00f3n del Anuario de la Creatividad Espa\u00f1ola"},"content":{"rendered":"

La XXIV edici\u00f3n del Anuario de la Creatividad Espa\u00f1ola del Club de Creativos (c de c) ha sido presentada en Madrid y Barcelona, en un encuentro celebrado los d\u00edas 6 y 7 de noviembre, respectivamente. Dise\u00f1ado por el estudio Relajaelcoco, el libro incluye los mejores proyectos de comunicaci\u00f3n comercial difundidos en el a\u00f1o 2022, que se dieron a conocer en la ceremonia de los Premios Nacionales de Creatividad, el s\u00e1bado 25 de marzo, en el Kursaal de San Sebasti\u00e1n.<\/b><\/p>\n

Una de las novedades del Anuario de esta edici\u00f3n es la incorporaci\u00f3n de c\u00f3digos QR en cada uno de los proyectos publicados, permitiendo acceder a las piezas audiovisuales de las campa\u00f1as de forma interactiva y din\u00e1mica.\u00a0<\/span><\/p>\n

En Madrid, la presentaci\u00f3n tuvo lugar en la sede del c de c, con los fundadores del estudio Relajaelcoco,<\/span> Francesco Furno y Pablo Galeano<\/b>, y la expresidenta del Club de Creativos y fundadora de This is Libre, <\/span>M\u00f3nica Moro<\/b>, que estuvieron conversando sobre el contenido y las novedades.\u00a0<\/span><\/p>\n

M\u00f3nica Moro indic\u00f3 que \u201cel anuario es nuestra memoria, y <\/span>esta vez quer\u00edamos hacer referencia gr\u00e1ficamente a esa idea de todo lo que no podemos olvidar<\/b>. Ideas que, por su capacidad de sorprender, su audacia, su brillantez o su capacidad de emocionarnos tenemos la misi\u00f3n de recordar siempre, como parte del legado que dejamos todos los que creemos en la creatividad de nuestro pa\u00eds\u201d.<\/span><\/p>\n

\"\"
Francesco Furno (Relajaelcoco), M\u00f3nica M\u00f3ro (This is Libre) y Pablo Galeano (Relajaelcoco).<\/figcaption><\/figure>\n

En el caso de la presentaci\u00f3n de Barcelona, el evento se celebr\u00f3 en las instalaciones de VICIO, con <\/span>Francesco Furno y Marta Lluci\u00e0<\/b>, antigua miembro de la Junta Directiva del c de c.<\/span><\/p>\n

\"\"
Francesco Furno (Relajaelcoco).<\/figcaption><\/figure>\n

En esta edici\u00f3n, el Anuario est\u00e1 formado por 348 piezas de 154 proyectos. En total, se entregaron 22 oros, 30 platas y 29 bronces, y el Gran Premio fue para \u2018She\u2019 de El Ruso de Rocky para J&B (Diageo).<\/span><\/p>\n

El Anuario de la Creatividad Espa\u00f1ola 2023 ya est\u00e1 siendo distribuido entre los socios y se puede comprar en la web del c de c.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Como novedad, cada uno de los proyectos incorpora un c\u00f3digo QR para poder acceder a la pieza audiovisual. En esta edici\u00f3n, el Anuario est\u00e1 formado por 348 piezas de 154 proyectos. En total, se entregaron 22 oros, 30 platas y 29 bronces, y el Gran Premio fue para \u2018She\u2019 de El Ruso de Rocky para J&B (Diageo).<\/p>\n","protected":false},"author":30,"featured_media":182265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6470,2114,2341],"class_list":["post-182262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-anuncio","tag-creatividad","tag-publicidad"],"acf":[],"yoast_head":"\nEl Club de Creativos presenta la XXIV edici\u00f3n del Anuario de la Creatividad Espa\u00f1ola<\/title>\n<meta name=\"description\" content=\"Como novedad, cada uno de los proyectos del Anuario incorpora un c\u00f3digo QR para poder acceder a la pieza audiovisual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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