{"id":182209,"date":"2023-11-08T12:10:15","date_gmt":"2023-11-08T11:10:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=182209"},"modified":"2023-11-08T12:50:56","modified_gmt":"2023-11-08T11:50:56","slug":"google-ads-introduce-ia-generativa-en-performance-max","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=182209","title":{"rendered":"Google Ads introduce IA generativa en Performance Max"},"content":{"rendered":"<p><strong>Google ha a\u00f1adido nuevas funciones de inteligencia artificial (IA) generativa a Performance Max, el programa que permite el lanzamiento de campa\u00f1as publicitarias de manera autom\u00e1tica en Google Ads.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan ha informado la compa\u00f1\u00eda en un comunicado, a finales de a\u00f1o los anunciantes estadounidenses que empleen Performance Max podr\u00e1n crear textos e im\u00e1genes para sus anuncios de forma instant\u00e1nea gracias al uso de IA generativa.<strong> Esta funcionalidad llegar\u00e1 al resto de mercados a comienzos de 2024.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">En concreto, las nuevas funciones podr\u00e1n emplearse de dos maneras. O bien para generar texto o bien para generar im\u00e1genes a trav\u00e9s de peticiones o \u2018prompts\u2019. Asimismo, ponen a disposici\u00f3n de agencias y anunciantes un editor de im\u00e1genes, tanto de generadas como ya existentes, para probar distintas versiones de la campa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSiempre tendr\u00e1s el control y puedes decidir qu\u00e9 recursos quieres a\u00f1adir a tu campa\u00f1a\u201d, explican desde la firma tecnol\u00f3gica. \u201cTodas las im\u00e1genes generadas ser\u00e1n \u00fanicas a tu negocio o cliente, y la IA de Google nunca crear\u00e1 dos im\u00e1genes id\u00e9nticas\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En la creaci\u00f3n de las creatividades, <strong>la herramienta tendr\u00e1 en cuenta datos de performance para ayudar a que los anuncios funcionen en todo el inventario y formatos de Google<\/strong>, y <strong>a\u00f1adir\u00e1 una marca de agua<\/strong> a todas las im\u00e1genes generadas con su herramienta de IA generativa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De igual forma, aseguran que han lanzado una serie de medidas para impedir que sus sistemas traten peticiones inapropiadas o sensibles o sugiera anuncios que incumplan las pol\u00edticas de la compa\u00f1\u00eda. \u201cCada anuncio hecho con contenido generado es revisado en funci\u00f3n a las pol\u00edticas de Google Ads antes de ser publicado. Si no cumple, la empresa tomar\u00e1 las acciones necesarias\u201d, concluyen.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva funci\u00f3n de Performance Max estar\u00e1 activa en Estados Unidos a finales de a\u00f1o y en el resto de mercados en 2024. <\/p>\n","protected":false},"author":29,"featured_media":182216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[554,2341,50],"class_list":["post-182209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-google","tag-publicidad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads introduce IA generativa en Performance Max<\/title>\n<meta name=\"description\" content=\"La nueva funci\u00f3n de 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