{"id":181891,"date":"2023-11-06T12:11:20","date_gmt":"2023-11-06T11:11:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=181891"},"modified":"2023-11-06T12:11:20","modified_gmt":"2023-11-06T11:11:20","slug":"amazon-presenta-campana-navidena-pone-valor-amistad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=181891","title":{"rendered":"&#8216;La alegr\u00eda se comparte&#8217; en la nueva campa\u00f1a navide\u00f1a de Amazon"},"content":{"rendered":"<p><strong>Amazon demuestra la importancia de las amistades de toda la vida en la campa\u00f1a global que ha realizado para las navidades de este 2023. El objetivo del spot de 60 segundos de duraci\u00f3n ha sido recalcar que los momentos especiales se comparten y que la diversi\u00f3n no tiene edad. As\u00ed es como la pieza audiovisual est\u00e1 interpretada por tres mujeres que son amigas desde hace d\u00e9cadas y reviven su juventud al tirarse en la nieve con sus trineos. Esta iniciativa tiene por t\u00edtulo <em>La alegr\u00eda se comparte.<\/em><\/strong><\/p>\n<p>Tres amigas se unen a los m\u00e1s j\u00f3venes y se lanzan a las pistas nevadas en compa\u00f1\u00eda de sus trineos. Como si los a\u00f1os no hubieran pasado por ellas, se levantan dispuestas a volver a descender por la colina. Este es el eje central de la nueva campa\u00f1a navide\u00f1a de<strong> Amazon<\/strong> para 2023, la misma que ha contado con una interpretaci\u00f3n de<strong> \u00abIn my Life\u00bb de Los Beatles<\/strong> para rendir homenaje a esas amistades duraderas y todos los recuerdos inolvidables. La interpretaci\u00f3n cont\u00f3 con la colaboraci\u00f3n de una orquesta de 40 m\u00fasicos. En este anuncio, una de las protagonistas abre la aplicaci\u00f3n de Amazon desde su m\u00f3vil y pide cojines para todas. Finalmente, el spot finaliza abriendo la caja de Amazon y animando a sus amigas a tirarse con los cojines por la colina.<\/p>\n<p>\u00abLa campa\u00f1a navide\u00f1a de este a\u00f1o se inspira en nuestros clientes de Amazon y en sus ingeniosas ideas y tradiciones\u201d, afirma <strong>Jo Shoesmith<\/strong>, VP Global CCO de <strong>Amazon.\u00a0<\/strong> \u201cLas historias que contamos nos sirven para recordar que, a veces, la alegr\u00eda provocada por hacer algo especial por nuestros seres queridos, puede elevarnos a todos en esta \u00e9poca del a\u00f1o. Tambi\u00e9n quer\u00edamos dar a estas maravillosas mujeres la oportunidad de celebrar las diferentes facetas de s\u00ed mismas y mostrar c\u00f3mo muestran su alegr\u00eda, independientemente de su edad\u201d.<\/p>\n<p>Por su parte, <strong>Maya Waterman<\/strong>, protagonista del spot, comenta: El sentimiento de nostalgia y a\u00f1oranza en la vejez se suele mostrar a menudo como algo demasiado sentimental, as\u00ed que me siento inmensamente orgullosa de formar parte de algo que ha sido capaz de darle la vuelta a esa narrativa y contar la historia de tres mujeres que no se limitan a revivir recuerdos, sino que crean otros nuevos. Espero que el p\u00fablico de todas las edades se sienta identificado con ese sentimiento de alegr\u00eda compartida\u201d.<\/p>\n<p>La producci\u00f3n de esta campa\u00f1a navide\u00f1a ha corrido a cargo de <strong>Amazon<\/strong> junto a la productora <strong>Hungry Man<\/strong> y ha sido dirigida por <strong>Wayne McClammy<\/strong>. El anuncio se emitir\u00e1 hasta finales de 2023 en televisi\u00f3n, v\u00eddeo bajo demanda, online y redes sociales. Adem\u00e1s,<strong> la campa\u00f1a llegar\u00e1 a Norteam\u00e9rica, Europa y otros siete pa\u00edses<\/strong> de todo el mundo. No obstante, Amazon emitir\u00e1 otros anuncios dentro de la campa\u00f1a <strong><em>La alegr\u00eda que compartes<\/em> <\/strong>con la finalidad de promocionar la Semana de Black Friday y las ofertas de noviembre y diciembre.<\/p>\n<p><iframe loading=\"lazy\" title=\"La alegr\u00eda de compartir | Amazon\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/jc5JMwjyvvA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La producci\u00f3n de esta campa\u00f1a navide\u00f1a ha corrido a cargo de Amazon junto a la productora Hungry Man y ha sido dirigida por Wayne McClammy.<\/p>\n","protected":false},"author":10966,"featured_media":181901,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-181891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon presenta la campa\u00f1a navide\u00f1a 2023 y pone en valor la amistad<\/title>\n<meta name=\"description\" content=\"La producci\u00f3n de esta campa\u00f1a navide\u00f1a ha corrido a cargo de Amazon junto a la productora Hungry Man y ha sido dirigida por Wayne McClammy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=181891\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon presenta la campa\u00f1a navide\u00f1a 2023 y pone en valor la amistad\" \/>\n<meta property=\"og:description\" content=\"La producci\u00f3n de esta campa\u00f1a navide\u00f1a ha corrido a cargo de Amazon junto a la productora Hungry Man y ha sido dirigida por Wayne McClammy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=181891\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-06T11:11:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Amazon-campana.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=181891#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=181891\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"&#8216;La alegr\u00eda se comparte&#8217; 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