{"id":181817,"date":"2023-11-03T11:02:56","date_gmt":"2023-11-03T10:02:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=181817"},"modified":"2023-11-03T11:31:07","modified_gmt":"2023-11-03T10:31:07","slug":"instagram-red-social-que-mas-impulsa-compra-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=181817","title":{"rendered":"Instagram, la red social que m\u00e1s impulsa la compra en Espa\u00f1a"},"content":{"rendered":"<p><strong>Instagram se alza como la red social con mayor capacidad para impulsar la compra a partir de un anuncio visto en la plataforma en nuestro pa\u00eds. Aunque es su hermana, Facebook, la que logra mayores ventas en los principales mercados a nivel global.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos de Klarna recopilados por OnlyAccounts.io, <strong>Facebook<\/strong> se alza como la plataforma de social media m\u00e1s popular para la compra de productos en 2023, con una cuota media de<strong> 53% entre los mercados analizados.<\/strong> A saber: Australia, Francia, Alemania, Italia, Noruega, Portugal, Reino Unido, Estados Unidos y Espa\u00f1a.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La red social del me gusta es especialmente popular en el social shopping en los mercados estadounidense y australiano, con un 62% y un 60% de usuarios que confirman haber adquirido art\u00edculos desde un anuncio visto en la plataforma de Meta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En segunda posici\u00f3n, se encuentra <strong>Instagram<\/strong>, con una<strong> media del 46%<\/strong>. Aunque la red social hermana de Facebook <strong>es la primera opci\u00f3n en Espa\u00f1a y Portugal, con un 57% de encuestados.<\/strong> Le sigue, tanto a nivel global como en nuestro pa\u00eds, <strong>Youtube<\/strong>, con un 42% y un 40% de compradores, respectivamente. Por \u00faltimo, <strong>TikTok<\/strong>, que logra incentivar a la compra a un 33% de usuarios.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"6b9ed732-45da-4d25-8565-e63f9575c39b\" data-type=\"interactive\" data-title=\"REDES SOCIALES PARA SOCIAL SHOPPING EN ESPA\u00d1A\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n<h2><span style=\"font-weight: 400;\">Diferencias entre generaciones<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">En el estudio de Klarna tambi\u00e9n se observa diferencias de compra en funci\u00f3n de la generaci\u00f3n a la que pertenece el comprador. <strong>Los m\u00e1s j\u00f3venes, la generaci\u00f3n Z, compran sobre todo desde Instagram (57%) y TikTok (49%)<\/strong>, quedando en \u00faltima posici\u00f3n Facebook, con tan solo un 26% de compradores en esta red social.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Los millennials, sin embargo, practican el social shopping desde Facebook (56%), Instagram (48%) y Youtube (47%)<\/strong>. La primera tambi\u00e9n logra incentivar a la compra a las generaciones X y baby boom, como lo confirman un 60% y un 65% de encuestados.\u00a0<\/span><\/p>\n<div class=\"infogram-embed\" data-id=\"fb1c849a-e306-4f46-9f93-7f66635fabbf\" data-type=\"interactive\" data-title=\"SOCIAL SHOPPING POR TIPO DE CONSUMIDOR\"><\/div>\n<p><script>!function(e,n,i,s){var d=\"InfogramEmbeds\";var o=e.getElementsByTagName(n)[0];if(window[d]&&window[d].initialized)window[d].process&&window[d].process();else if(!e.getElementById(i)){var r=e.createElement(n);r.async=1,r.id=i,r.src=s,o.parentNode.insertBefore(r,o)}}(document,\"script\",\"infogram-async\",\"https:\/\/infogram.com\/js\/dist\/embed-loader-min.js\");<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un 57% de usuarios espa\u00f1oles confirma haber comprado un producto a partir de un anuncio visto en Instagram. Le sigue Youtube, con un 40%. <\/p>\n","protected":false},"author":29,"featured_media":181822,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154,148],"class_list":["post-181817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram, la red social que m\u00e1s impulsa la compra en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Un 57% de usuarios espa\u00f1oles confirma haber comprado un producto a partir de un anuncio visto en Instagram. 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