{"id":181486,"date":"2023-10-27T11:17:22","date_gmt":"2023-10-27T09:17:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=181486"},"modified":"2023-10-27T14:06:33","modified_gmt":"2023-10-27T12:06:33","slug":"podcast-literario-openbank-y-vanityfair-premiado-05x10-bcma","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=181486","title":{"rendered":"El podcast literario de Openbank y Vanity Fair, premiado en #05&#215;10 de BCMA"},"content":{"rendered":"<p><strong>La sala de \u00e1mbito cultural de El Corte Ingl\u00e9s fue el escenario elegido para celebrar #05&#215;10, dedicado en su segunda edici\u00f3n al branded content sonoro. Una disciplina ya consolidada, seg\u00fan recuerdan desde la organizaci\u00f3n, que ha colocado a Espa\u00f1a como el segundo pa\u00eds del mundo tras Corea del Sur en escucha de podcasts.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Durante el encuentro, se presentaron tres casos de \u00e9xito de podcasts como proyectos de branded content, explicados por sus autores en tan solo 10 minutos. A saber: el programa literario <strong>Nota al pie de Openbank y Vanity Fair<\/strong>; el thriller sonoro de <strong>Banco Santander<\/strong>, <strong>Titania<\/strong>; y <strong>Fuck! La Fama<\/strong>, un podcast de la <strong>European Film Challenge producido por El Ca\u00f1onazo Transmedia.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finalmente, <strong>el caso escogido por el p\u00fablico fue Nota al pie, que competir\u00e1 en la edici\u00f3n 2024 de los Premios BCMA Spain.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conducido por la periodista y escritora Luc\u00eda Taboada, a la que acompa\u00f1an los autores y sus personajes, Nota al pie es conversaci\u00f3n y un altavoz eficaz para la cultura. Un proyecto de Branded Content que lidera la conversaci\u00f3n literaria de forma \u00fanica y diferente, y demuestra que un banco digital puede impactar positivamente en la vida de las personas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de 3.800 suscriptores al Club de Lectura, Nota al pie ha logrado superar 40 millones de impactos cualitativos en print y digital, y ha generado m\u00e1s de 200 mil interacciones totales en diferentes plataformas, m\u00e1s 100 libros recomendados, m\u00e1s de 154 autores\/as destacados\/as, m\u00e1s de 36 editoriales mencionadas y m\u00e1s de 10 librer\u00edas visibilizadas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nota al pie se ha posicionado como un punto de encuentro imprescindible para los amantes de la lectura, mostrando grandes resultados para Openbank, cuyos canales reciben m\u00e1s de 78.000 visitas a su p\u00e1gina web del club de lectura y el 60% de las interacciones de su perfil de Instagram hablan de Nota al pie. Hoy supera las 156.000 escuchas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La jornada finaliz\u00f3 con una mesa redonda en torno al podcast, en la que participaron Elia Fern\u00e1ndez, responsable de branded content de Podium; Juan Ignacio Solera, CEO de Ivoox; Marcus H., fundador de El Extraordinario; y Jose Antonio Gelado, de Adio.fm.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nota al pie, el club de lectura en forma de podcast de Openbank y Vanity Fair, ha sido el elegido por el p\u00fablico para competir en la edici\u00f3n 2024 de los Premios BCMA Spain, que organiza la asociaci\u00f3n nacional de branded content BCMA Espa\u00f1a. <\/p>\n","protected":false},"author":29,"featured_media":181490,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[76,3091],"class_list":["post-181486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-marketing-digital","tag-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El podcast literario de Openbank, premiado en #05x10 de BCMA<\/title>\n<meta name=\"description\" content=\"Nota al pie, el podcast literario de Openbank, ha sido el elegido por el p\u00fablico para competir en la edici\u00f3n 2024 de los Premios BCMA Spain.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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