{"id":181298,"date":"2023-10-27T11:23:04","date_gmt":"2023-10-27T09:23:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=181298"},"modified":"2023-10-27T14:05:29","modified_gmt":"2023-10-27T12:05:29","slug":"mango-man-preve-cerrar-2023-con-doble-ventas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=181298","title":{"rendered":"Mango Man prev\u00e9 cerrar 2023 con el doble de ventas que en 2020"},"content":{"rendered":"<p><strong>La firma de moda Mango celebra el 15 aniversario de su divisi\u00f3n de moda masculina, Mango Man, con un crecimiento de sus ventas hasta alcanzar cifras r\u00e9cord de facturaci\u00f3n para la misma. Este a\u00f1o prev\u00e9, en concreto, superar los 325 millones de euros, casi el doble que lo cosechado en 2020.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Parte responsable de este incremento de ventas se debe al foco que realiza la ense\u00f1a en el desarrollo de su red comercial. Para finales de a\u00f1o, Mango Man prev\u00e9 acabar con m\u00e1s de 560 puntos de venta en m\u00e1s de 90 mercados, as\u00ed como una presencia online en m\u00e1s de 80 pa\u00edses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Con un 70% de la facturaci\u00f3n procedente de la tienda f\u00edsica en 2022, la compa\u00f1\u00eda planea incrementar su red comercial en un 30% respecto a 2020<\/strong>. Seg\u00fan explican desde Mango, las tiendas f\u00edsicas son \u201cun enclave privilegiado de contacto\u201d con los clientes \u201cdonde se establece un trato personalizado\u201d. Como ejemplo, exponen el servicio de customizaci\u00f3n in-situ disponible en 16 tiendas de todo el mundo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La fuerte presencia internacional de la l\u00ednea se ha visto potenciada durante los \u00faltimos a\u00f1os con un ambicioso plan de expansi\u00f3n. En 2023, Mango Man ha entrado en mercados como India, Malasia, M\u00e9xico o Eslovaquia, adem\u00e1s de crecer en pa\u00edses como B\u00e9lgica, Italia o Espa\u00f1a. Para 2024, la compa\u00f1\u00eda prev\u00e9 seguir en esta l\u00ednea, poniendo el foco en inaugurar nuevos puntos de venta en territorios como Georgia o Puerto Rico, aparte de aumentar su presencia en mercados clave como Francia, Espa\u00f1a, Estados Unidos o Reino Unido, entre otros.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Nueva colecci\u00f3n junto a la casa Boglioli<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nacida en 2008, la l\u00ednea signific\u00f3 un importante hito para Mango al diversificar su oferta de producto y alcanzar, por primera vez, un nuevo segmento m\u00e1s all\u00e1 del femenino. <strong>En 2014 cambi\u00f3 la denominaci\u00f3n de H.E by Mango a la actual Mango Man, con el fin de proyectar una marca unificada.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Coincidiendo con su 15 aniversario, Mango Man ha lanzado una nueva colecci\u00f3n con la firma Boglioli, Mango designed by Boglioli, que fusiona la tradici\u00f3n y la artesan\u00eda de la emblem\u00e1tica firma italiana con el car\u00e1cter contempor\u00e1neo de Barcelona.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La colecci\u00f3n, en concreto, reinventa la americana ic\u00f3nica de Boglioli, obteniendo ocho piezas que sintetizan la pasi\u00f3n com\u00fan entre ambas marcas, cuyos nombres hacen referencia a ciudades italianas: Cremona, Lodi, Milano, Mantova, Brescia, Como, Monza y Lecco.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las propuestas, capitaneadas por diferentes intensidades de tonos marrones, verdes y grises, incluyen tambi\u00e9n estampados como la raya diplom\u00e1tica o el tweed. La prioridad ha sido trabajar con tejidos italianos y talleres europeos. En cuanto a los materiales, la franela y el punto con lana forman parte de la mayor\u00eda de las propuestas de la colecci\u00f3n.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mango designed by Boglioli podr\u00e1 adquirirse a partir de hoy a trav\u00e9s de Mango.com y en una selecci\u00f3n de tiendas de Espa\u00f1a, Italia, Francia, Portugal, Reino Unido y Estados Unidos.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El segmento masculino de Mango cumple 15 a\u00f1os, previendo cerrar el a\u00f1o con ventas superiores a los 325 millones de euros. <\/p>\n","protected":false},"author":29,"featured_media":181299,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-181298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This 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