{"id":180774,"date":"2023-10-19T16:07:19","date_gmt":"2023-10-19T14:07:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=180774"},"modified":"2023-10-19T16:07:19","modified_gmt":"2023-10-19T14:07:19","slug":"maria-galiano-adorable-herminia-cuentame-protagoniza-gran-renove-mediamarkt","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=180774","title":{"rendered":"Mar\u00eda Galiano, la adorable Herminia de &#8216;Cu\u00e9ntame&#8217; fusiona pasado y futuro en \u2018El Gran Renove\u2019 de MediaMarkt"},"content":{"rendered":"<p><strong>MediaMarkt lanza <em>El Gran Renove\u00a0<\/em>y cuenta en su campa\u00f1a anual con Mar\u00eda Galiana, la adorable do\u00f1a Herminia de &#8216;Cu\u00e9ntame como pas\u00f3&#8217;. Desarrollada por la agencia creativa After, la campa\u00f1a se puede visualizar desde el pasado 11 de octubre hasta el d\u00eda 30 del mismo mes y ha contado con seis spots de 20 segundos de duraci\u00f3n que se han hecho presentes en televisi\u00f3n, radio y canales digitales. El objetivo principal es ampliar el conocimiento de la marca a nivel nacional y atraer a distintos perfiles a convertirse en clientes de los productos que ofrece la compa\u00f1\u00eda.<\/strong><\/p>\n<p>Siguiendo esta l\u00ednea, la empresa omnicanal encargada de la distribuci\u00f3n de electr\u00f3nica de consumo y servicios relacionados con tecnolog\u00eda ha escogido en su campa\u00f1a un tono cercano y a una de las int\u00e9rpretes m\u00e1s longevas de la televisi\u00f3n espa\u00f1ola para fusionar el pasado y el futuro, tal y como lo hizo <strong>&#8216;Cu\u00e9ntame como pas\u00f3&#8217;<\/strong>, la serie en la que <strong>Mar\u00eda Galiana<\/strong> ha ejercido durante m\u00e1s de 20 a\u00f1os el rol de la abuela do\u00f1a<strong> Herminia<\/strong>. En esta campa\u00f1a de<strong> MediaMarkt<\/strong>, la actriz aparece con distintos aparatos tecnol\u00f3gicos como un reloj digital, un tel\u00e9fono m\u00f3vil, un aspirador tecnol\u00f3gico y un ordenador para dar paso ofertas que permitan a los consumidores renovar sus productos m\u00e1s anticuados.<\/p>\n<p>\u201cEspa\u00f1a es uno de los pa\u00edses europeos con mayor conocimiento e inter\u00e9s en las \u00faltimas tendencias tecnol\u00f3gicas, pero seguimos observando que sigue existiendo una brecha digital atendiendo a cuestiones geogr\u00e1ficas, econ\u00f3micas y de edad, lo que dificulta la adquisici\u00f3n de nuevos dispositivos\u201d, se\u00f1ala <strong>Marta Dom\u00ednguez<\/strong>,<em> brand manager<\/em> de MediaMarkt Iberia<em>. \u201cOfrecer informaci\u00f3n clara y precisa a los consumidores seg\u00fan sus necesidades es fundamental.<\/em> En este sentido, Maria Galiana es la embajadora perfecta para conectar con el p\u00fablico en general, as\u00ed como con aquellos que necesitan orientaci\u00f3n profesional a la hora de comprar tecnolog\u00eda\u201d, a\u00f1ade <strong>Dom\u00ednguez. <\/strong>Finalmente,<strong> Arena, Havas Play y Making Science <\/strong>han llevado a cabo la estrategia de medios.<\/p>\n<p><iframe loading=\"lazy\" title=\"\u00bfT\u00fa port\u00e1til tarda una vida en arrancar? Hazle caso a Mar\u00eda Galiana con el GRAN RENOVE de MediaMarkt\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/hwTiX8r211U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desarrollada por la agencia creativa After, la campa\u00f1a se puede visualizar desde el pasado 11 de octubre hasta el d\u00eda 30 del mismo mes y ha contado con seis spots de 20 segundos de duraci\u00f3n.<\/p>\n","protected":false},"author":10966,"featured_media":180775,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-180774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mar\u00eda Galiano protagoniza \u2018El Gran Renove\u2019 de MediaMarkt<\/title>\n<meta name=\"description\" content=\"Desarrollada por la agencia creativa After, la campa\u00f1a se visualiza desde el 11 de octubre hasta el 30 y cuenta con seis spots de 20 segundos de duraci\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=180774\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mar\u00eda Galiano protagoniza \u2018El Gran Renove\u2019 de MediaMarkt\" \/>\n<meta property=\"og:description\" content=\"Desarrollada por la agencia creativa After, la campa\u00f1a se visualiza desde el 11 de octubre hasta el 30 y cuenta con seis spots de 20 segundos de duraci\u00f3n.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=180774\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-19T14:07:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Maria-Galiano.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Patricia Fern\u00e1ndez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Patricia Fern\u00e1ndez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180774#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=180774\"},\"author\":{\"name\":\"Patricia Fern\u00e1ndez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ec8788ab6d1c2cb2791461de5417a21f\"},\"headline\":\"Mar\u00eda Galiano, la adorable Herminia de &#8216;Cu\u00e9ntame&#8217; 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