{"id":180684,"date":"2023-10-17T12:47:05","date_gmt":"2023-10-17T10:47:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=180684"},"modified":"2023-10-17T14:39:41","modified_gmt":"2023-10-17T12:39:41","slug":"consumo-y-union-europea-analizaran-publicaciones-de-influencers","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=180684","title":{"rendered":"Consumo y la Uni\u00f3n Europea analizar\u00e1n las publicaciones de influencers"},"content":{"rendered":"

Despu\u00e9s de haber identificado publicidad por parte de influencers sin etiquetar el pasado julio<\/a>, el Ministerio de Consumo ha informado que investigar\u00e1 las publicaciones de influencers y creadores de contenido para determinar si cumplen con la legislaci\u00f3n de la Uni\u00f3n Europea sobre pr\u00e1cticas comerciales desleales y evitar as\u00ed la publicidad enga\u00f1osa.\u00a0<\/strong><\/p>\n

Esta acci\u00f3n se realizar\u00e1 en distintos pa\u00edses del Espacio Econ\u00f3mico Europeo y en el caso de nuestro pa\u00eds, estar\u00e1 coordinada desde la Oficina de Enlace \u00danica de la red de Cooperaci\u00f3n para la Protecci\u00f3n del Consumidor (CPC) de la Direcci\u00f3n General de Consumo, en la que tambi\u00e9n participar\u00e1n autoridades competentes de algunas comunidades aut\u00f3nomas.<\/p>\n

Para ello, en las pr\u00f3ximas semanas, la Comisi\u00f3n Europea y las autoridades nacionales de la red de CPC realizar\u00e1n un barrido online y examinar\u00e1n las publicaciones de influencers<\/strong> y creadores de contenido para comprobar si cumplen con las obligaciones legales fijadas en las directivas europeas relativas a las pr\u00e1cticas comerciales desleales y al ecommerce.<\/p>\n

Seg\u00fan explican desde el Ministerio de Consumo, el objetivo es que el comercio online sea igual de seguro y ofrezca las mismas garant\u00edas que el offline, ya que la legalidad de la publicidad en redes sociales es una de las prioridades comunes de las autoridades europeas en materia de protecci\u00f3n al consumidor.<\/p>\n

De forma paralela, se informa del lanzamiento por parte de la Comisi\u00f3n Europea del Influencer Legal Hub<\/strong>, un espacio que proporciona informaci\u00f3n sobre la legislaci\u00f3n europea en el \u00e1mbito de la protecci\u00f3n al consumidor.<\/p>\n

A trav\u00e9s de v\u00eddeos animados y recursos desarrollados por expertos acad\u00e9micos, los influencers pueden conocer sus obligaciones legales – en concreto, cu\u00e1ndo, d\u00f3nde y c\u00f3mo deben divulgar sus mensajes publicitarios en las redes sociales- y qu\u00e9 derechos tienen los consumidores cuando compran productos o servicios.<\/p>\n","protected":false},"excerpt":{"rendered":"

El objetivo del barrido es detectar si cumplen con la legislaci\u00f3n europea sobre pr\u00e1cticas comerciales desleales y evitar as\u00ed la publicidad enga\u00f1osa. <\/p>\n","protected":false},"author":29,"featured_media":180688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[383,2341],"class_list":["post-180684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-influencers","tag-publicidad"],"acf":[],"yoast_head":"\nConsumo y la Uni\u00f3n Europea analizar\u00e1n las publicaciones de influencers<\/title>\n<meta name=\"description\" content=\"El objetivo del barrido es detectar si cumplen con la legislaci\u00f3n europea sobre pr\u00e1cticas comerciales desleales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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