{"id":180676,"date":"2023-10-17T11:46:49","date_gmt":"2023-10-17T09:46:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=180676"},"modified":"2023-10-17T14:44:50","modified_gmt":"2023-10-17T12:44:50","slug":"illumin-integra-en-dsp-campanas-instagram-y-facebook","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=180676","title":{"rendered":"Illumin integra en su DSP las campa\u00f1as en Instagram y Facebook"},"content":{"rendered":"<p><strong>La plataforma de planificaci\u00f3n de campa\u00f1as digitales Illumin ha anunciado la integraci\u00f3n de las redes sociales de Meta &#8211; Instagram y Facebook- para la inclusi\u00f3n en su DSP de la gesti\u00f3n y planificaci\u00f3n de campa\u00f1as en estas \u00faltimas.\u00a0<\/strong><\/p>\n<p>Con esta integraci\u00f3n, los clientes de la plataforma DSP de Illumin, que tambi\u00e9n act\u00faa como SSP tras la adquisici\u00f3n de la espa\u00f1ola ADman en 2018, pueden dise\u00f1ar, definir, gestionar y planificar de forma integrada sus acciones de marketing dentro de un ecosistema m\u00e1s sencillo y transparente, donde ya gestionan campa\u00f1as en la web abierta (v\u00eddeo, publicidad nativa, display, audio y televisi\u00f3n conectada) y exterior digital.<\/p>\n<p>\u201cEsta integraci\u00f3n convierte la plataforma de Illumin en un verdadero centro de operaciones, permitiendo a los anunciantes gestionar sus campa\u00f1as en la web abierta y en las redes sociales desde una \u00fanica interfaz conectada\u201d, ha se\u00f1alado <strong>Josep Trib\u00f3<\/strong>, SVP EMEA &amp; LATAM de <strong>Illumin<\/strong>.<\/p>\n<p>Desde la compa\u00f1\u00eda informan de un doble beneficio para agencias y anunciantes usuarios de la plataforma: una experiencia mejorada al personalizar de forma m\u00e1s acertada la comunicaci\u00f3n de las marcas con sus clientes, y una mayor inteligencia e interconexi\u00f3n para sus campa\u00f1as y la definici\u00f3n de su \u2018journey advertising\u2019.<\/p>\n<p>La integraci\u00f3n se realizar\u00e1 en todos los mercados en los que opera la firma canadiense.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con esta integraci\u00f3n, los clientes de la plataforma pueden planificar campa\u00f1as en la web abierta, exterior digital y ahora tambi\u00e9n, en las redes sociales de Meta. <\/p>\n","protected":false},"author":29,"featured_media":180678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[155,2341],"class_list":["post-180676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-facebook","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Illumin integra en su DSP las campa\u00f1as en Instagram y Facebook<\/title>\n<meta name=\"description\" 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