{"id":180671,"date":"2023-10-17T11:20:40","date_gmt":"2023-10-17T09:20:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=180671"},"modified":"2023-10-17T12:03:43","modified_gmt":"2023-10-17T10:03:43","slug":"nace-inlight-agency-especializada-en-empresas-saas-b2b","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=180671","title":{"rendered":"Nace Inlight Agency, agencia especializada en empresas SaaS B2B"},"content":{"rendered":"<p><strong>Consciente del potencial de mercado que tienen las compa\u00f1\u00edas de Software-as-a-Service (SaaS) B2B, nace la agencia de marketing Inlight Agency, con una metodolog\u00eda importada de Estados Unidos y muy diferente a la practicada hasta ahora por las agencias de publicidad espa\u00f1olas.\u00a0<\/strong><\/p>\n<p>En lo que va de a\u00f1o, <strong>Inlight Agency<\/strong> trabaja con m\u00e1s de 30 empresas SaaS B2B que aplican su metodolog\u00eda disruptiva y personalizada, basada en aportar soluciones estrat\u00e9gicas y reales en funci\u00f3n de cada negocio.<\/p>\n<p>\u201cNos dimos cuenta que las agencias convencionales no ten\u00edan la capacidad para indagar en los retos a fondo como nosotros lo hacemos, que es meti\u00e9ndonos en el barro y trabajando mano a mano con las empresas\u201d, ha explicado<strong> Marcel Estela<\/strong>, fundador de <strong>Inlight Agency<\/strong>. \u201cSabemos que cuando se ataca un reto de forma superficial, los objetivos no se consiguen. El trabajar solo con SaaS B2B hace que veamos patrones y sepamos donde debemos enfocarnos con unas pocas sesiones\u201d.<\/p>\n<p>Desde la agencia consideran la personalizaci\u00f3n clave para la obtenci\u00f3n de resultados, ya que permite indagar a fondo en las necesidades y problemas del cliente. Por ello, realizan un seguimiento continuo para asegurar el cumplimiento de las estrategias pautadas en el \u2018ready-to-use\u2019 que ayudan a facilitar la obtenci\u00f3n de resultados. Una metodolog\u00eda que se aplican tambi\u00e9n a ellos mismos, y que le han hecho multiplicar por cuatro su facturaci\u00f3n en los \u00faltimos seis meses.<\/p>\n<p>Seg\u00fan datos de Statista, <strong>se prev\u00e9 que el mercado de software como servicio (SaaS) cierre 2023 con ventas por valor de 197.000 millones de d\u00f3lares, y que alcance los 232.000 millones en 2024.\u00a0<\/strong><\/p>\n<p>Las empresas SaaS B2B han ganado un impulso significativo en la \u00faltima d\u00e9cada a medida que firmas de todos los tama\u00f1os buscan optimizar sus procesos comerciales con soluciones m\u00e1s eficientes y rentables. El modelo de software basado en la nube ha cambiado la forma en que las empresas operan e interact\u00faan entre s\u00ed, permiti\u00e9ndoles renunciar a las complejidades y gastos asociados con las instalaciones tradicionales de software local. El modelo B2B SaaS naci\u00f3 de la necesidad de soluciones de software m\u00e1s accesibles, \u00e1giles y escalables.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En lo que va de a\u00f1o, Inlight Agency trabaja con m\u00e1s de 30 empresas SaaS B2B que aplican su metodolog\u00eda disruptiva y personalizada. <\/p>\n","protected":false},"author":29,"featured_media":180673,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2226],"class_list":["post-180671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nace Inlight Agency, agencia especializada en empresas SaaS B2B<\/title>\n<meta name=\"description\" content=\"En lo que va de a\u00f1o, Inlight 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