{"id":180670,"date":"2023-10-17T11:51:05","date_gmt":"2023-10-17T09:51:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=180670"},"modified":"2023-10-17T11:51:05","modified_gmt":"2023-10-17T09:51:05","slug":"publicis-king-la-nueva-unidad-a-medida-creada-por-publicis-groupe-para-burger-king","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=180670","title":{"rendered":"Publicis King, la nueva unidad a medida creada por Publicis Groupe para Burger King"},"content":{"rendered":"<p style=\"font-weight: 400;\">Publicis King est\u00e1 compuesta por un equipo multidisciplinar proveniente del \u00e1rea creativa de <strong style=\"font-weight: 400;\">Digitas WYSIWYG<\/strong>,\u00a0<strong style=\"font-weight: 400;\">One Strategy<\/strong><strong>,<\/strong> <strong style=\"font-weight: 400;\">Publicis Content<\/strong>,\u00a0<strong style=\"font-weight: 400;\">ERIS<\/strong>, con el Data Marketing; y\u00a0<strong style=\"font-weight: 400;\">Prodigious<\/strong>, como plataforma de producci\u00f3n. El equipo de Iberia, con presencia en Madrid y Lisboa, contar\u00e1 con m\u00e1s de 30 especialistas del grupo, que trabajar\u00e1n de forma sin\u00e9rgica para Burger King.<\/p>\n<p style=\"font-weight: 400;\">Publicis King se centrar\u00e1 en los objetivos de marca y negocio digital, y <strong>velar\u00e1 por la coherencia en todo el ecosistema digital de la compa\u00f1\u00eda en Espa\u00f1a y Portugal<\/strong>. El equipo se encargar\u00e1 de la <strong>definici\u00f3n de la estrategia digital unificada de Burger King<\/strong>, que contemple consumidor, marca y negocio en todos los touchpoints digitales, incluyendo creatividad, producci\u00f3n digital, gesti\u00f3n de social media, y estrategia de implementaci\u00f3n de CRM, que contar\u00e1 con el respaldo de todas las capacidades de data del grupo.<\/p>\n<p style=\"font-weight: 400;\">Con esta uni\u00f3n, <strong>Burger King unifica as\u00ed toda la gesti\u00f3n de su ecosistema digital en una \u00fanica agencia<\/strong>. Desde su expertise y experiencia, el equipo de Publicis King trabajar\u00e1 en un entorno colaborativo con el resto de partners de la compa\u00f1\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicis Groupe ha ganado el concurso de Burger King\u00a0para la gesti\u00f3n de su comunicaci\u00f3n digital mediante la creaci\u00f3n de la\u00a0BeSpoke\u00a0Publicis King.<\/p>\n","protected":false},"author":14,"featured_media":180679,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-180670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicis King, la nueva unidad a medida creada por Publicis Groupe para Burger King - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=180670\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicis King, la nueva unidad a medida creada por Publicis Groupe para Burger King - 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